![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# BOCCHI Elena { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "BOCCHI\u0020Elena", "item": "https://neoma-bs.com/node/36526.md" } ] } - [Home](https://neoma-bs.com/) - BOCCHI Elena ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/123873-bocchi-elena.jpg?itok=i1aK2OJ2)BOCCHI Elena Assistant Professor - About - Academic publications [Marketing](https://neoma-bs.com/departements/marketing) PhD in marketing Elena is Assistant Professor at NEOMA Business School. She earned her PhD from Bayes Business School (London), and prior to her doctorate, completed a predoctoral research training at Bocconi University (Milan). She studies consumer behaviour and decision-making. In a primary stream of research, she investigates how set perceptions and features influence consumers’ preferences, acquisition and discarding decisions, and how these can lead to judgment errors and suboptimal choices. In addition, she has developed expertise in the domain of sustainability where she studies the psychological factors that lead consumers to engage in wasteful behavior, and branding where she investigates how features of brand names, logos, and packaging affect brand success. Elena’s research has been published in Behavior Research Methods, and has been presented at all major marketing conferences (e.g., Association for Consumer Research, Society for Consumer Psychology, Society for Judgment and Decision-Making, American Marketing Association, European Marketing Academy, among others). Her research won the Jane Beattie Memorial Award (Society for Judgment and Decision-Making 2023), Best Paper Award (Northern European Consumer Research Symposium 2023), Best Presentation Award (Mediterranean Consumer Behavior Symposium 2023), and competitive research grants at universities and funding bodies. ### Areas of research - Consumer Behaviour - Sets collecting - Consumer Wellbeing - Sustainable Behaviour - Branding - Psycholinguistics ## Recent academic contributions BOCCHI, E., B. BAS, Z. ESTES, "All that Glitters Isn't Gold: The Effect of Creative Product Packaging on Consumer Preferences" in *Society for Consumer Psychology*, 2025, Las Vegas BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in *European Marketing Academy Job Market Simulation*, 2024, Bucharest BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in *London Ph.D. Day*, 2024, London ## Conferences BOCCHI, E., B. BAS, Z. ESTES, "All that Glitters Isn't Gold: The Effect of Creative Product Packaging on Consumer Preferences" in *Society for Consumer Psychology*, 2025, Las Vegas BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in *European Marketing Academy Job Market Simulation*, 2024, Bucharest BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in *London Ph.D. Day*, 2024, London BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in *Association for Consumer Research*, 2024, Paris BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in *Northern European Consumer Research Symposium*, 2024, Stockholm BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in *European Marketing Academy Doctoral Colloquium*, 2024, Bucharest BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in *European Marketing Academy Conference*, 2024 BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in *Society for Consumer Psychology*, 2024, Nashville BOCCHI, E., M. COSSU, I. SCOPELLITI, "Optimizing Recycling Systems. Consumer Preferences and Effectiveness" in *Association for Consumer Research*, 2024, Paris BOCCHI, E., M. COSSU, I. SCOPELLITI, "Optimizing Recycling Systems. Consumer Preferences and Effectiveness" in *European Marketing Academy Conference*, 2024 BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in *European Association for Consumer Research*, 2023, Amsterdam BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in *AMA-Sheth Foundation Doctoral Consortium*, 2023 BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in *Northern European Consumer Research Symposium*, 2023, Leeds BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in *Transatlantic Doctoral Conference*, 2023, London BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in *Society for Consumer Psychology*, 2023, San Juan BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in *9th edition of Mediterranean Consumer Behaviour Symposium*, 2023 BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in *Society for Judgment and Decision-Making*, 2023, San Francisco BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in *European Association for Consumer Research*, 2023, Amsterdam BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in *AMA-Sheth Foundation Doctoral Consortium*, 2023 BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in *Society for Judgment and Decision-Making Doctoral Symposium*, 2023 BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in *London Ph.D. Day*, 2023, Bayes Business School BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in *Association for Consumer Research*, 2022, Denver BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" in *Society for Judgment and Decision-Making*, 2022, Online BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" in *London Ph.D. Day*, 2022, King's Business School ## Research seminars BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" *Ownership Reloaded Workshop*. 2023, Vienna, Austria BOCCHI, E., M. COSSU, I. SCOPELLITI, "Optimizing Recycling Systems. Consumer Preferences and Effectiveness" *Bayes Business School Doctoral Research Seminar*. 2023, London, United Kingdom BOCCHI, E., A. E. GREENBERG, Z. ESTES, "On the Hunt: Collecting Increases Search Enjoyment and Product Valuation" *Bayes Business School Doctoral Research Seminar*. 2020, London, United Kingdom BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" *Bayes Business School Doctoral Research Seminar*. 2020, London, United Kingdom BOCCHI, E., I. SCOPELLITI, Z. ESTES, "Set Composition Induces Overbuying" *Bayes Business School Doctoral Research Seminar*. 2020, London, United Kingdom