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- Companies &amp; Students: Connections That Make The Difference
 
  

 

  #  Companies &amp; students: Connections that make the difference 



 Published on 05/03/2026   [  View profile on Facebook](https://www.facebook.com/sharer.php?u=https://neoma-bs.com/news/companies-students-connections-make-difference) [  View profile on X-twitter](https://twitter.com/intent/tweet?urlhttps://neoma-bs.com/news/companies-students-connections-make-difference) [  View profile on Linkedin](https://linkedin.com/shareArticle?url=https://neoma-bs.com/news/companies-students-connections-make-difference) [   View profile on Email](mailto:?subject=https://neoma-bs.com/news/companies-students-connections-make-difference) [   View profile on Copy](javascript:void(0);https://neoma-bs.com/news/companies-students-connections-make-difference)

 **Meetings with managers, career coaching, alumni masterclasses, company immersions and impact-driven projects: NEOMA is building ever-stronger bridges with the professional world, placing our students at the heart of real business environments and enhancing their long-term employability.**

## A lunch full of insight with Henkel

What better way to break the ice than over a relaxed lunch with a global leader? Students from the [MSc Études &amp; Décision Marketing](https://neoma-bs.fr/formations/msmsc-etudes-decision-marketing) enjoyed an exclusive lunch with the teams from Henkel. The session featured valuable recruitment tips from HR and a first-hand account from Emma Tong Cuong, Junior Brand Manager at Maison Verte and a graduate of the programme. “A great opportunity to meet, exchange ideas and start picturing their future careers,” noted Maud Poitrasson-Rivière, Corporate Relations Development Manager, who organised the event.

## Standing out from the crowd: Pitch, networking and personal branding 

In an increasingly competitive job market, preparation is key. During career coaching workshops organised by the Talent &amp; Career teams for students from the [MSc International Business Development](https://neoma-bs.fr/formations/msc-international-business-development) et [MSc Cultural &amp; Creative Industries](https://neoma-bs.fr/formations/msc-cultural-creative-industries), Charles-Isaac Dunoyer, Managing Consultant at Michael Page, and Léa Klein, Cultural Mediation Officer at Omnia Culture, helped participants refine their pitch, optimise their LinkedIn presence and grow their professional networks.

The aim is clear: to help students express what makes them unique from the very first interaction, stand out to recruiters and secure their final-year internships.

      ![NEOMA-connexions-entreprises-etudiants](/sites/default/files/styles/bloc_images_xxl/public/uploaded_images/neoma-connexions-entreprises-etudiants.webp?itok=3AW_CIO5)  ## Luxury and retail: an inspiring masterclass with CEO of Printemps 

Sophie Bocquet, a NEOMA alumna and CEO of the Printemps and Citadium networks, shared her vision of the sector during a masterclass for students from the [Luxury Marketing track of the MSc Marketing](https://neoma-bs.fr/formations/msc-marketing) and the [Bachelor Management des Services](https://neoma-bs.fr/formations/bachelor-en-management-des-services). Her expertise and passion for retail were highly appreciated by the students.

A truly inspiring session that once again highlights the strength of our alumni network.

## Innovation &amp; indulgence: visit at Mondelēz International

Students from the [MS Masternova](https://neoma-bs.fr/formations/mastere-specialise-ms-masternova) programme were welcomed to the Mondelēz International offices for a visit combining tastings with insightful discussions. It was the perfect opportunity to discover the group, its iconic brands and the career opportunities it offers to young talent.

The brand teams also explained how to align business ambitions with the practical realities of agricultural supply chains. A valuable immersion that helps students picture their future in the snack industry.

## Partnership with BMW Group France: a third year focused on meaningful action

To mark the renewal of the partnership between the School and BMW Group France, students from the [MSc Sustainability Transformations](https://neoma-bs.fr/formations/msc-sustainability-transformations) programme led “2tonnes” workshops for 50 company employees, raising awareness of climate issues and highlighting the most effective levers for action.

It was an intergenerational exchange—practical, forward-looking and firmly action-oriented. [On LinkedIn, BMW Group France](https://www.linkedin.com/posts/bmw-group_sustainability-transformation-neoma-activity-7421590247232294913-oUHd?utm_source=share&utm_medium=member_desktop&rcm=ACoAACcOo3IBg39CMKhNSvE5KRjGrqG2P1E5FmU) thanked our students “for the quality of the discussions and their collective energy.”



 ##  Associated programmes 



  [ ![](/sites/default/files/styles/large/public/img/SDR_3131-scaled-e1706107096609.jpg?itok=hWIv5m4F) 

 

  ### MSc Études &amp; Décisions Marketing

 

  

12 months (424 hours)

 

  

 Paris

 

 

 

 ](https://neoma-bs.com/programmes/msc-etudes-decisions-marketing)  [ ![](/sites/default/files/styles/large/public/img/international-business-development.jpg?itok=ugquUnAE) 

 

  ### MSc International Business Development

Cultivating global business leaders able to seize opportunities

 

  

15 months

 

  

 Rouen

 

 

 

 ](https://neoma-bs.com/programmes/msc-international-business-development)  [ ![](/sites/default/files/styles/large/public/img/cultural-creative-industries.jpg?itok=WSikLgDQ) 

 

  ### MSc Cultural &amp; Creative Industries

Become a successful manager in the cultural and creative sector

 

  

15 months

 

  

 Rouen

 

 

 

 ](https://neoma-bs.com/programmes/msc-cultural-creative-industries)  [ ![](/sites/default/files/styles/large/public/img/marketing.jpg?itok=10-BQyKp) 

 

  ### MSc Marketing

Combine a global perspective in marketing with strong expertise

3 Tracks

  

 

 - International Brand Management Track
- Digital &amp; Data Marketing Track
- Luxury Marketing Track
 
  

 

  

15 months

 

  

 Paris, Reims, Rouen

 

 

 

 ](https://neoma-bs.com/programmes/msc-marketing)  [ ![](/sites/default/files/styles/large/public/img/bms-visuel-header-formation-1035-632.jpg?itok=tXL7M2mD) 

 

  ### Bachelor in Services Management

Become a manager in retail or gastronomy with the “Bachelor en Management des Services”

2 Tracks

  

 

 - Distribution - Ec@l Track
- Gastronomy - Ecole Fauchon Track
 
  

 

  

3 years

 

  

 Rouen

 

 

 

 ](https://neoma-bs.com/programmes/bachelor-services-management)  [ ![](/sites/default/files/styles/large/public/img/masternova.jpg?itok=qj8EuJci) 

 

  ### Mastère Spécialisé (MS) Masternova

This programme in partnership with AgroParisTech, builds managers with key skills to lead innovative and sustainable projects in the life sciences.

 

  

12 months (424 hours)

 

  

 Paris, Saclay

 

 

 

 ](https://neoma-bs.com/programmes/mastere-specialise-ms-masternova)  [ ![](/sites/default/files/styles/large/public/img/sustainability-transformations.jpg?itok=xeRzHBCp) 

 

  ### MSc Sustainability Transformations

Become a change-maker for a sustainable future

 

  

15 months

 

  

 Reims

 

 

 

 ](https://neoma-bs.com/programmes/msc-sustainability-transformations) 

   ##  Related news 



   ![NEOMA 2026 territoire technologie ](/sites/default/files/styles/picture_card/public/uploaded_images/territoire-technologie-neoma.png?itok=sRiUfesh)  

###  [ Science and technology: NEOMA focuses on combining different skill sets ](https://neoma-bs.com/news/science-and-technology-neoma-focuses-combining-different-skill-sets) 

16/06/2026

 [School life](https://neoma-bs.com/neoma-s-world?cat=school-life) 

A hybrid skill set will be a major advantage in the years ahead.

  [ Careers ](https://neoma-bs.com/neoma-s-world?tags=careers)

 [ Innovation ](https://neoma-bs.com/neoma-s-world?tags=innovation)

 [ International ](https://neoma-bs.com/neoma-s-world?tags=international)

 



  



   ![Arts et humanités : territoire d'excellence pour NEOMA ](/sites/default/files/styles/picture_card/public/uploaded_images/territoire-arts-et-humanites-neoma.png?itok=_LrCktkq)  

###  [ The arts and humanities: human skills beyond the reach of machines ](https://neoma-bs.com/news/arts-and-humanities-human-skills-beyond-reach-machines) 

13/06/2026

 [School life](https://neoma-bs.com/neoma-s-world?cat=school-life) 

In the face of AI, NEOMA is committed to fostering students’ critical thinking and creativity.

  [ Academic excellence ](https://neoma-bs.com/neoma-s-world?tags=academic-excellence)

 [ Innovation ](https://neoma-bs.com/neoma-s-world?tags=innovation)

 



  



 

 



  

  
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