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  #  Marketing research seminars 



 Published on 24/02/2025   [  View profile on Facebook](https://www.facebook.com/sharer.php?u=https://neoma-bs.com/news/marketing-research-seminars) [  View profile on X-twitter](https://twitter.com/intent/tweet?urlhttps://neoma-bs.com/news/marketing-research-seminars) [  View profile on Linkedin](https://linkedin.com/shareArticle?url=https://neoma-bs.com/news/marketing-research-seminars) [   View profile on Email](mailto:?subject=https://neoma-bs.com/news/marketing-research-seminars) [   View profile on Copy](javascript:void(0);https://neoma-bs.com/news/marketing-research-seminars)

 The departmental research seminars aim to foster intellectual exchange and provide a platform for discussion on the latest advancements in the field of marketing.

This seminar covers all marketing-related research field and are open to all.

**Contact:**  [Ismail Erzurumlu](mailto:ismail.erzurumlu@neoma-bs.fr) et [Haosheng FAN](mailto:haosheng.fan@neoma-bs.fr), research seminar coordinators in Marketing Department.

 ## **2025-2026 Seminars**

*The schedule will be updated in a regular basis*

- 18 Sep, 2025
- 21 Oct, 2025

 ## **2024-2025 Seminars**

- **Der-Wei Huang**, Assist. Prof. - The Chinese University of Hong Kong - Should I Talk about Cancer? Onset Controllability and Relatedness Shape Skepticism and Sympathy toward Health Self-Disclosures in Crowdfunding
- **Jiming Wu**, PhD candidate - NEOMA BS - Social Identity in Action: Platform Intimacy as a Driver of Green Advertising Success on Social Media
- **Micheal van der Borgh**, Prof. - Copenhagen Business School- Managing the Buyer-Seller Interface Across Sales Transactions: The Role of Reciprocal Discounting
- **Sundar Bharadwaj**, Prof. -University of Georgia - Research Examining the Role of Marketing in Climate Action and Sustainability
- **Nicholas Ind**, Prof. - Kristiania University of Applied Sciences & **Oriol Iglesias**, Prof. - ESADE Business School - Bringing sustainability strategies to life: the role of conscientious brands
- **Abhishek Borah**, Assoc. Prof. – INSEAD - Assessing Consumer Visual Interest and Its Impact on Brand Premium: An Empirical Approach Using Image and Text Search Data
- **Delphine Dion**, Prof. - ESSEC BS - Avant-Garde Market Driving
- **Maria-Carolina Zanette** , Assoc. Prof. - NEOMA BS - Problematizing Authenticity through the Commoditization of Otherness
- **Tianjiao Yu,** Assist. Prof. - NEOMA BS - The (un)willingness to recycle stigmatized products



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