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  #  Students learn about negotiation through role-playing 



 Published on 30/06/2023   [  View profile on Facebook](https://www.facebook.com/sharer.php?u=https://neoma-bs.com/news/students-learn-about-negotiation-through-role-playing) [  View profile on X-twitter](https://twitter.com/intent/tweet?urlhttps://neoma-bs.com/news/students-learn-about-negotiation-through-role-playing) [  View profile on Linkedin](https://linkedin.com/shareArticle?url=https://neoma-bs.com/news/students-learn-about-negotiation-through-role-playing) [   View profile on Email](mailto:?subject=https://neoma-bs.com/news/students-learn-about-negotiation-through-role-playing) [   View profile on Copy](javascript:void(0);https://neoma-bs.com/news/students-learn-about-negotiation-through-role-playing)

 Last June, students from NEOMA’s MSc Business Développement & Clients Grands Comptes took part in the “Night of Negotiation” (“Nuit de la Négo”. During this role-playing exercise, they learnt the ins and outs of negotiation in a real-world context. Here’s a look back at how the evening went.

On 29 June 2023, the 133 students enrolled in the MSc Business Développement & Clients Grands Comptes took part in the second annual Night of Negotiation. The event featured role-playing activities in which students put themselves into the shoes of either a salesperson or a buyer. Opposite them was a corporate representative. It was up to the students to try their hand at the art of negotiation.

      ![](/sites/default/files/styles/bloc_images_xxl/public/images/NEOMA-BS-LA-nuit-de-la-NEGO-2.jpg?itok=Ye35WTEq)  Six of our business school partner companies joined in the fun:

- Bouygues Telecom Entreprise, the BtoB branch of the telecoms leader
- Capgemini, a leading IT services company
- Enterprise Holdings, a market leader in transport and mobility

- Essity, a major Swedish group specialising in the manufacture of health and hygiene products
- Saint Gobain, a leader in sustainable construction
- MBDA, a major player in the defence sector

 The students worked on case studies designed by Sonia Boussaguet, associate professor in the Strategy & Entrepreneurship Department at NEOMA, together with the companies.

 Working together, they were able to identify the key skills of a good negotiator.

      ![](/sites/default/files/styles/bloc_images_xxl/public/images/NEOMA-LA-nuit-de-la-NEGO.png?itok=dZ7E7ZHf)  “Inviting our to take part in this type of teaching exercise is fully in line with our approach of creating a solid and lasting link between our programmes and companies,” explains Sophie Duché, Partnerships & Corporate Relations Development Manager.

 “The six partners who accepted our invitation are highly interested in our MSc BD & CGC students’ profiles and, in return, our students benefit from relevant advice that they can put into practice straight away – it’s a win-win situation!“



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