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  #  Reputation: a major asset of a brand 



 Published on 03/01/2022   [  View profile on Facebook](https://www.facebook.com/sharer.php?u=https://neoma-bs.com/news/reputation-major-asset-brand) [  View profile on X-twitter](https://twitter.com/intent/tweet?urlhttps://neoma-bs.com/news/reputation-major-asset-brand) [  View profile on Linkedin](https://linkedin.com/shareArticle?url=https://neoma-bs.com/news/reputation-major-asset-brand) [   View profile on Email](mailto:?subject=https://neoma-bs.com/news/reputation-major-asset-brand) [   View profile on Copy](javascript:void(0);https://neoma-bs.com/news/reputation-major-asset-brand)

 Reputation consists of an assessment of the quality of a product, a company or even an individual. It is a social judgement, existing only in our minds. Still, it is essential for a brand, as it is a means to reduce uncertainty, and to choose a product, a company, a partner. **How to measure reputation? What are its effects?** Insights from [Sébastien Dubois](https://neoma-bs.com/professors/dubois-sebastien-2), professor in the Strategy and entrepreneurship department and director of the [MSc Cultural and creative industries](https://neoma-bs.com/programmes/msc-cultural-creative-industries) at NEOMA.



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