         ![](/sites/default/files/styles/news_header_xxl/public/img/prospective-strategique-longueur-davance-limprobable-NEOMA-1.png?itok=vU5zdad4)  [ Insights ](https://neoma-bs.com/neoma-s-world?cat=insights)

 

 [ Careers ](https://neoma-bs.com/neoma-s-world?tags=careers)

 

 

 

 
		{
			"@context": "https://schema.org",
			"@type": "BreadcrumbList",
			"itemListElement": [
		        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://neoma-bs.com/"
        },		        {
            "@type": "ListItem",
            "position": 2,
            "name": "NEOMA\u2019s\u0020world",
            "item": "https://neoma-bs.com/neoma-s-world"
        },		        {
            "@type": "ListItem",
            "position": 3,
            "name": "Strategic\u0020Prospective\u003A\u0020A\u0020Step\u0020Ahead\u0020Of\u0020The\u0020Improbable",
            "item": "https://neoma-bs.com/node/6665.md"
        }				]
	}
	 - [Home](https://neoma-bs.com/)
- [NEOMA’s world](https://neoma-bs.com/neoma-s-world)
- Strategic Prospective: A Step Ahead Of The Improbable
 
  

 

  #  Strategic prospective: a step ahead of the improbable 



 Published on 04/01/2021   [  View profile on Facebook](https://www.facebook.com/sharer.php?u=https://neoma-bs.com/news/strategic-prospective-step-ahead-improbable) [  View profile on X-twitter](https://twitter.com/intent/tweet?urlhttps://neoma-bs.com/news/strategic-prospective-step-ahead-improbable) [  View profile on Linkedin](https://linkedin.com/shareArticle?url=https://neoma-bs.com/news/strategic-prospective-step-ahead-improbable) [   View profile on Email](mailto:?subject=https://neoma-bs.com/news/strategic-prospective-step-ahead-improbable) [   View profile on Copy](javascript:void(0);https://neoma-bs.com/news/strategic-prospective-step-ahead-improbable)

 Dieselgate, the 2007-2008 crisis, the Covid-19 crisis…. So many a priori improbable events. Can we prepare for what we call the “Black Swans”? Yes. Strategic foresight helps companies imagine the unimaginable, design all the scenarios to deal with them and detect the “weak signals” that precede them. Explanations.

From the article published in The Conversation France on April 8,2020: Comment les entreprises peuvent-elles se projeter dans le futur pour anticiper les crises ?

[https://theconversation.com/comment-les-entreprises-peuvent-elles-se-projeter-dans-le-futur-pour-anticiper-les-crises-135735](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftheconversation.com%2Fcomment-les-entreprises-peuvent-elles-se-projeter-dans-le-futur-pour-anticiper-les-crises-135735&data=04%7C01%7Ccecile.margain%40neoma-bs.fr%7Cf7a392dcc3504f0d251a08d8a29adee0%7Cea847b31dc734e64b8e954cb237688f3%7C0%7C0%7C637438133328141194%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=7%2Btux87kxdnwGm5PEh7E43eAijUF9YFNsFhLuIR97CE%3D&reserved=0)



  ##  Related news 



   ![Delphine Manceau explique l'importance de l'esprit d'innovation enseigné à NEOMA. ](/sites/default/files/styles/picture_card/public/uploaded_images/delphine-manceau-photo-david-morganti-56.jpg?itok=zBd1NB-3)  

###  [ “Industrialisation policies cannot be designed separately from training policies” ](https://neoma-bs.com/news/industrialisation-policies-cannot-be-designed-separately-training-policies) 

23/03/2026

 [Insights](https://neoma-bs.com/neoma-s-world?cat=insights) 

In La Tribune, Delphine Manceau, Dean of NEOMA, puts youth back at the centre of the debate.

  



  



   ![](/sites/default/files/styles/picture_card/public/img/echanges-commerciaux-USA.png?itok=ugs-GznL)  

###  [ The U.S. trade deficit: a symptom of strength, not weakness ](https://neoma-bs.com/news/us-trade-deficit-symptom-strength-not-weakness) 

28/05/2025

 [Insights](https://neoma-bs.com/neoma-s-world?cat=insights) 

Article by Nathalie Janson, Associate Professor of Economics in the Finance Department at NEOMA

  [ International ](https://neoma-bs.com/neoma-s-world?tags=international)

 



  



 

 



  

  
		{
			"@context": "https://schema.org",
			"@type": "Article",
			"headline": "Strategic prospective: a step ahead of the improbable",
			"description": "Dieselgate, Covid-19 crisis: how to prepare for &quot;Black Swans&quot;? Video.",
			"image": "https://neoma-bs.com/sites/default/files/img/prospective-strategique-longueur-davance-limprobable-NEOMA-1.png",
			"publisher": {
				"@type": "Organization",
				"name": "NEOMA Business School",
				"logo": {
					"@type": "ImageObject",
					"url": "https://neoma-bs.com/sites/default/files/uploaded_images/neoma_logo.svg"
				}
			},
			"datePublished": "2021-01-04",
			"dateModified": "2025-07-31"
		}