 THE PATH TO SUCCESS STARTS WITH PASSION
# Bachelor in Services Management
THE PATH TO SUCCESS STARTS WITH PASSION
Degree awarded
3-year Bachelor Degree
Location
Rouen
Programme duration
3 years
Language of instruction
French
Next intake date
September 2026
Tuition & fees
BMS Distribution – EC@L (retail): €8,000 per year
BMS Gastronomie – Ecole FAUCHON (gastronomy): €12,000 per year
[## Apply
](https://apply.neoma-bs.fr/login?_gl=1*fbo67c*_gcl_au*NDU0MjY3NDMyLjE3NzgxMzY5MzA) [## Download the brochure
](https://formcrm.neoma-bs.fr/brochure/formulaire/BMS-en?campagne=43910b3e-6061-f011-bec3-002248a4315e&_gl=1*8bqqm4*_gcl_aw*R0NMLjE3NzcyOTA4NjMuQ2owS0NRandrcnpQQmhDcUFSSXNBSk40NjBtLUxhQVR0MkhPSjcyMFEyeDhpWEZCZ0xLQm1KYjBObUVlZEdjRXhfYXRLSlpZTDVSbTZpb2FBbW1ERUFMd193Y0I.*_gcl_au*NDU0MjY3NDMyLjE3NzgxMzY5MzA.)
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- [Home](https://neoma-bs.com/)
- [Undergraduate Programmes](https://neoma-bs.com/undergraduate-programmes)
- Bachelor In Services Management
- [ Programme overview ](https://neoma-bs.com/programmes/bachelor-services-management/programme)
- [ Curriculum ](https://neoma-bs.com/programmes/bachelor-services-management/cursus)
- [ Specialisms ](https://neoma-bs.com/programmes/bachelor-services-management/immersion)
- [ Careers ](https://neoma-bs.com/programmes/bachelor-services-management/carrieres)
- [ Admissions ](https://neoma-bs.com/programmes/bachelor-services-management/admissions)
- - [ Student life ](#)
- [Campuses](/about-neoma/campuses)
- [International students support](/students/student-support/international-students-support)
- [Student societies](/students/societies)
- [Student wellness](/students/student-support/student-wellness)
[ Student life ](#)- [Campuses](/about-neoma/campuses)
- [International students support](/students/student-support/international-students-support)
- [Student societies](/students/societies)
- [Student wellness](/students/student-support/student-wellness)
## Ranking
### 1st rank
2024 Eduniversal Ranking of the best Bachelors, Bachelors & Grandes Ecoles, "Negotiation, Sales, Business, Distribution" category
## Practical information
### Programme format:
Full-time - Work-study option: selective track available from the 2nd year
### Programme duration:
3 years (between 1,350 and 1,700 hours depending on the chosen tracks)
### Tuition & fees:
BMS Distribution – EC@L (retail)
- Tuition fees: €7,500€ per year
- Administrative fee: €500 per year
BMS Gastronomie – Ecole FAUCHON (gastronomy)
- Tuition fees: €11,500€ per year
- Administrative fee: €500 per year
Work-study (selective track available from the 2nd year): financing provided by the employer and remuneration according to the student profile
### Location:
Rouen
### Language of instruction:
French
### Next intake date:
September 2026
### Entry requirements:
International high school diploma (equivalent to the French baccalaureate)
### Degree awarded:
BAC +3 / Level 6 qualification on the RNCP (French Register of Professional Certifications) / [RNCP sheet No. 41045](https://www.francecompetences.fr/recherche/rncp/41045/), Operational distribution manager
Registration date: 01/09/2025 - NEOMA
A programme to launch your career in retail distribution or gastronomy
The aim of the Bachelor in Services Management (BMS) is to train the managers of the service professions of tomorrow in sectors undergoing major change.
It offers comprehensive training including technological and digital training as applied to services and to the customer experience, as well as the basic skills of management and entrepreneurship.
Practical application is at the heart of the training to prepare you for the profession you are aiming to enter.
This training is unique because right from the first year you not only tackle the basics of management but you also begin to specialise, so you go straight into the sector you have chosen. This specialism is provided by two renowned schools: **EC@L NEOMA** for retail distribution professions, physical and digital, food or specialist (DIY, sport, cosmetics, clothing, etc.), **Ecole FAUCHON** for professions related to gastronomy.
## 4 good reasons to choose the BMS
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"description": "Avec le Bachelor en Management des Services, développez votre sens du service dans un environnement d’excellence. Explorez des métiers stimulants et profondément humains dans le secteur de la Distribution ou de la Gastronomie. Découvrez le programme BMS de NEOMA avec Bruno GODEY, directeur du programme. Bac+3 visé 2 spécialisations : Distribution ou Gastronomie (en partenariat avec l’Ecole FAUCHON) 2ème et 3ème années 100% en alternance Campus de Rouen 1 er du classement Eduniversal 2024 des meilleurs Licences, Bachelors & Grandes Écoles, Catégorie « Négociation, Vente, Commerce, Distribution » Pour en savoir plus sur le BMS : https://neoma-bs.fr/formations/bachelor-en-management-des-services/",
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**Have the benefit of recognised academic and professional expertise in 2 sectors:**
- EC@L for retail distribution professions with NEOMA teaching staff and external professional contributors
- Ecole FAUCHON for gastronomy and service professions, the essential company for French-style prestige and lifestyle, with a strong international reputation.
**Join a professional world undergoing profound change:** operational business internships, in France or abroad, meetings with businesses and Directors during conferences, business visits.
**Ensure your employability at the end of your course** by joining a network of leading businesses in their sector with support from the NEOMA Alumni network.
Be able to prepare for continued study at BAC+5 and call upon expertise related to a professional project.
 ### Bruno Godey
Head of the Bachelor in Services Management
> “The Bachelor in Services Management puts customer relations, innovation, especially digital, the spirit of enterprise and Corporate Social Responsibility at the heart of the skills of future managers.”
>
> version="1.0" encoding="UTF-8"?
## Course: the 3-year Bachelor in Services Management
NEOMA Business School, Ecole FAUCHON have put together their expertise to create a unique training course, the Bachelor in Services Management. We offer common core subjects over 3 years, and a choice of specialism from the first year of your course.
## Highlights
The course combines several essential elements:
- **A common core delivered by NEOMA**, covering essential areas of management skills: marketing, financial management, social network management, strategy, etc.
- **‘Professional’ basics taught by professionals from EC@L, Ecole FAUCHON, by teaching appropriate to the sector.**
- **Practical experience in business** with internships and apprenticeship:
- Several periods of internship for the specialism including the possibility of spending some time abroad with Ecole FAUCHON.
- Possible 1-year block release (3rd year of course) or 2-year (2nd and 3rd years)
- **Day visits to business or ‘safari’ exploration** of commercial concepts.
- **A series of talks** given by business leaders in the sectors.
- **Acquisition of a strong digital culture** via a progressive apprenticeship pathway (from the 1st to the 3rd year) with **NEOMA Coding School**.
- **High-level athletes and artists may benefit from an adapted programme** in order to pursue both their studies and their passion.
[Download the brochure for details of the course](https://formcrm.neoma-bs.fr/brochure/formulaire/BMS-en?campagne=43910b3e-6061-f011-bec3-002248a4315e)
Specialisms
For details of course specialisms in the 2nd and 3rd years:
[CLICK HERE](https://neoma-bs.com/programmes/bachelor-services-management?immersion "CLICK HERE")
## Skill sets
After earning a Bachelor’s in Services Management, you will possess the skills for the 7 business objectives listed below:
- Implementing marketing and/or sales activities
- Designing and delivering innovative and responsible service offerings
- Managing teams
- Communicating clearly in writing and orally, according to the audience and context
- Managing economic, financial, and logistical resources
- Developing recommendations based on a research approach
- Developing self-awareness
The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.
## Evaluation procedures
The programme is recognised through a dual validation :
- Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted,
- A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual
At the end of the programme and after a validation of 60 ECTS credits per programme year, the level-6 is awarded to participants. If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.
## Evaluation results
- Percentage of students sitting final examinations\*: 100%
- Graduation rate\*: 100%
*Source: \*2023-2024 and 2024-2025 Juries*
## EC@L NEOMA specialism – The leading course in Retail Distribution and customer relations
 ### Michel-Edouard Leclerc
President
> “With the new EC@L, our ambition is clear : to strengthen our expertise in the distribution sector and train the talents who will be able to make current changes into real growth opportunities for their brands. This programme is the School of New Distribution and Services.”
>
> version="1.0" encoding="UTF-8"?
The **Distribution specialism** of the Bachelor in Services Management by EC@L aims to provide a solid foundation for a new generation of distribution and service practitioners in a context of technological and digital transformation.
You benefit from a very active alumni network, the long-standing tradition, and the strong reputation of the Bachelor in the field of distribution.
A true gateway to your future, this specialism prepares you to quickly take on operational and then managerial responsibilities in one of the most dynamic sectors of the French economy, where career opportunities are numerous and evolving.
[**Download the brochure**](https://formcrm.neoma-bs.fr/brochure/formulaire/BMS-en?campagne=43910b3e-6061-f011-bec3-002248a4315e) for detailed course information.
## FAUCHON School Track – Management of Gastronomy Professions
The gastronomy and service specialisation of the Bachelor in Services Management by L’École FAUCHON enables students to work in a professional environment where values such as hard work, passion, and creativity come together.
As part of this track, students will be assigned to the various practical training areas of L’École FAUCHON. They will take part in the management and production of Food & Beverage services by actively contributing to different distribution points. They will also be involved in creating and operating various temporary dining concepts: bistronomic restaurant, wine and cocktail bar, food truck, fast-food maritime container, concept store, and more.
[**Download the brochure**](https://formcrm.neoma-bs.fr/brochure/formulaire/BMS-en?campagne=43910b3e-6061-f011-bec3-002248a4315e) to learn more about the FAUCHON School specialisation.
## Professional Experience
You will have the opportunity to complete several professional experiences, in order to deepen your understanding and knowledge of the profession and the sector in which you specialise. The tasks assigned will involve a high level of autonomy.
These experiences are structured as follows:
- **Operational internships** in Year 1
- **1 period in-company** in Years 2 and 3 as part of a work-study programme
These professional experiences include:
- **Monitoring and evaluation by a teaching supervisor**
- **Supervision and evaluation by a professional**, responsible for the student within the company
## EC@L specialism: Manager in the Retail Distribution sector
- 95% of graduates find employment within 3 months
- including 65% who do so before leaving the School
- The average starting salary is between €28,000 and € 35,000
### Target professions
**Management and commercial development**
- Store/drive manager or deputy manager
- Area manager for food or specialist hypermarket
- Sales manager for products or services
- Expansion and regional development manager
- Online sales manager – Junior business developer
**Marketing**
- Store loyalty and customer relations manager
- Junior community manager
- Junior web marketing manager
- Junior E-commerce traffic manager
**Product and service offer**
- Online customer sales service manager
- Junior offer manager – Category Manager
- Procurement manager
- Purchasing manager
- Logistics manager
- Merchandiser
- Commercial management control
**Entrepreneur**
- Commercial and services project manager
- Start up creator, take-over buyer
#### After a few years’ experience in the sector:
**Management and commercial development:**
- Chief executive of Business Unit: network, multichannel, digital pure player
- Director of product or service sales
- Development director
- Senior director of online sales business development
**Marketing – customer relations:**
- Director of customer relationships and loyalty creation
- Community manager
- Traffic manager
- Web marketing manager
**Product and service offer**
- Director of web and online sales customer service
- Product marketing manager
- Product director
- Merchandising / concept director
- Management control in distribution and commerce
- Management control in purchasing or supply chain
- Senior purchaser
- Supply chain manager – director
**Entrepreneur :**
- Creator or take-over buyer of business in the sector
### The partner businesses of our graduates
Alinéa, Andros, Auchan, Brico Dépôt, But, Casino, Castorama, Centres E.Leclerc, Conforama, Cultura, Decathlon, Ferrero, Galeries Lafayette, Grand Frais, Groupe Carrefour, Kiabi, Leroy Merlin, Les Mousquetaires, Lidl, Metro, Monoprix, Printemps, Promocash, Sephora, Simply Market, Stockomani, Système U, Toys’R’Us, Truffaut, and more.
### Further study
Graduates of the BMS – EC@L specialism may also prepare to **continue their studies to Bac+5, and call upon expertise related to a professional project**.
Once you graduate, you can embark on a university Masters degree, a Master of Science or a Specialist Masters at Business Schools, or take a Master in Management at the best institutions in France.
## FAUCHON School: Manager in the gastronomy and service professions
### Target professions
- Entrepreneur in the F&B sector
- Assistant F&B manager
- Restaurant manager
- Events manager
- Junior F&B consultant
- Purchasing and procurement manager
- Customer service manager
- Commercial manager in the agri-food sector or supplier of professional equipment
- Assistant R&D project manager
- Point of sale manager
- Business development manager
#### After a few years’ experience in the sector:
- Director of a multi-site catering operation
- Director of group purchasing
- Commercial director
- Development director
- Head of product R&D
- Director of operations
## Performance indicators
100%
In work-study format in the 2 final years1
< 1 month
Average time to secure employment2
100%
Employment rate
at 6 months2
100%
Percentage of graduates entering targeted professions at 6 months2
Sources: 1 Course data 2024-2025 | 2 Graduate Employment Survey 2023 & 2024
## Admissions Process
- Complete the online application: [apply.neoma-bs.fr](https://apply.neoma-bs.fr)
- Provide scanned copies of all original documents in English or French (CV, transcripts, etc.)
- Candidates who meet the admissions requirements will be asked to complete a deferred interview
- Admissions results are sent by email within two weeks of the interview.
Application fees: €80
## Eligibility
### Admission to the 1st year
- Profile: French-speaking holders of an international high school diploma (equivalent to the French baccalaureate).
- Selection: Based on application and interviews (CV, school report, motivation, French B2 level)
- Apply online: [apply.neoma-bs.fr](https://apply.neoma-bs.fr)
### Application calendar
Applications are accepted on a rolling basis, from September with a final deadline for submissions at the end of June. Applicants will be informed of the admission jury’s decision two weeks following the interview.
However, given the limited number of places, candidates are advised to apply as early as possible.
## Cost of the BMS
BMS Distribution – EC@L (retail)
- Tuition fees: €7,500€ per year
- Administrative fee: €500 per year
BMS Gastronomie – Ecole FAUCHON (gastronomy)
- Tuition fees: €11,500€ per year
- Administrative fee: €500 per year
Work-study: financing provided by the employer and remuneration according to profile
## Latest news
### [ Companies & students: Connections that make the difference ](https://neoma-bs.com/news/companies-students-connections-make-difference)
05/03/2026
[School life](https://neoma-bs.com/neoma-s-world?cat=school-life)
At the heart of real business environments to enhance long-term employability
[ Careers ](https://neoma-bs.com/neoma-s-world?tags=careers)
### [ 4 tips for successful study at NEOMA ](https://neoma-bs.com/news/4-tips-successful-study-neoma)
22/09/2025
[Our School](https://neoma-bs.com/neoma-s-world?cat=our-school)
Our students begin a new chapter in their lives. Here are a few key points.
## Contact
Our dedicated point of contact for personalised advice and support.
Ophélie SERVAIS
Promotion and Admissions Manager
[ Make an appointment ](https://calendly.com/equipe-promotion-neomabs/coaching-avec-ophelie-servais-programme-bms?back=1&month=2024-11)
Loann JOLY-GAVACHE
Responsable promotion & recrutement
Campus de Rouen
[02 32 82 17 00](tel:0232821700)
[View profile on Linkedin](https://www.linkedin.com/in/loann-joly-gavache-7b5972223)
[ Prendre RDV ](https://calendly.com/loann-joly-gavache-neoma-bs/30min)
## Ranking
### 1st rank
2024 Eduniversal Ranking of the best Bachelors, Bachelors & Grandes Ecoles, "Negotiation, Sales, Business, Distribution" category
## Practical information
### Programme format:
Full-time - Work-study option: selective track available from the 2nd year
### Programme duration:
3 years (between 1,350 and 1,700 hours depending on the chosen tracks)
### Tuition & fees:
BMS Distribution – EC@L (retail)
- Tuition fees: €7,500€ per year
- Administrative fee: €500 per year
BMS Gastronomie – Ecole FAUCHON (gastronomy)
- Tuition fees: €11,500€ per year
- Administrative fee: €500 per year
Work-study (selective track available from the 2nd year): financing provided by the employer and remuneration according to the student profile
### Location:
Rouen
### Language of instruction:
French
### Next intake date:
September 2026
### Entry requirements:
International high school diploma (equivalent to the French baccalaureate)
### Degree awarded:
BAC +3 / Level 6 qualification on the RNCP (French Register of Professional Certifications) / [RNCP sheet No. 41045](https://www.francecompetences.fr/recherche/rncp/41045/), Operational distribution manager
Registration date: 01/09/2025 - NEOMA
[ Financing ](https://www.calameo.com/neoma-business-school/read/007021107c58cc26f8e5f) [ Housing ](https://www.calameo.com/neoma-business-school/read/007021107c5f8106bba29)
[  ](https://www.francecompetences.fr/%20)
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[  ](https://www.francecompetences.fr/%20)
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### Ranking
##### 1st rank
2024 Eduniversal Ranking of the best Bachelors, Bachelors & Grandes Ecoles, "Negotiation, Sales, Business, Distribution" category
### Menu page
- [ Programme presentation ](https://neoma-bs.com/programmes/bachelor-services-management/programme)
- [ Curriculum ](https://neoma-bs.com/programmes/bachelor-services-management/cursus)
- [ Specialisms ](https://neoma-bs.com/programmes/bachelor-services-management/immersion)
- [ Careers ](https://neoma-bs.com/programmes/bachelor-services-management/carrieres)
- [ Admissions ](https://neoma-bs.com/programmes/bachelor-services-management/admissions)
- [ Student life ](#)
- [Campuses](/about-neoma/campuses)
- [International students support](/students/student-support/international-students-support)
- [Student societies](/students/societies)
- [Student wellness](/students/student-support/student-wellness)
[ Download the brochure ](https://formcrm.neoma-bs.fr/brochure/formulaire/BMS-en?campagne=43910b3e-6061-f011-bec3-002248a4315e&_gl=1*8bqqm4*_gcl_aw*R0NMLjE3NzcyOTA4NjMuQ2owS0NRandrcnpQQmhDcUFSSXNBSk40NjBtLUxhQVR0MkhPSjcyMFEyeDhpWEZCZ0xLQm1KYjBObUVlZEdjRXhfYXRLSlpZTDVSbTZpb2FBbW1ERUFMd193Y0I.*_gcl_au*NDU0MjY3NDMyLjE3NzgxMzY5MzA.)
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