# MSc Business Development & Clients Grands Comptes ![](/sites/default/files/styles/formation_header_sm/public/img/bdcgc.jpg?itok=Eo0BBQiR) BECOME AN EXPERT IN BTOB NEGOTIATION [ More about the ranking## Ranking ](#)### 1st rank Eduniversal ranking 2026 of the best Masters, AM and MBA – Sales, Trade Negotiation and Business Development category [ ## Download the brochure ](https://formcrm.neoma-bs.fr/brochure/formulaire/MSCPTBDCGC-en?campagne=43910b3e-6061-f011-bec3-002248a4315e) [ ## Apply ](http://apply.neoma-bs.fr/) { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "Part\u002Dtime\u0020Specialised\u0020Masters", "item": "https://neoma-bs.com/part-time-specialised-masters" }, { "@type": "ListItem", "position": 3, "name": "MSc\u0020Business\u0020Development\u0020\u0026\u0020Clients\u0020Grands\u0020Comptes", "item": "https://neoma-bs.com/node/7400.md" } ] } - [Home](https://neoma-bs.com/) - [Part-time Specialised Masters](https://neoma-bs.com/part-time-specialised-masters) - MSc Business Development & Clients Grands Comptes - [ Programme overview ](https://neoma-bs.com/programmes/msc-business-development-clients-grands-comptes/programme) - [ Curriculum ](https://neoma-bs.com/programmes/msc-business-development-clients-grands-comptes/cursus) - [ Careers ](https://neoma-bs.com/programmes/msc-business-development-clients-grands-comptes/carrieres) - [ Admissions ](https://neoma-bs.com/programmes/msc-business-development-clients-grands-comptes/admissions) - [ Participant testimonials ](https://neoma-bs.com/programmes/msc-business-development-clients-grands-comptes/stories) - - [ Student life ](#) - [Campuses](/about-neoma/campuses) - [International students support](/students/student-support/international-students-support) - [Student societies](/students/societies) - [Student wellness](/students/student-support/student-wellness) [ Student life ](#)- [Campuses](/about-neoma/campuses) - [International students support](/students/student-support/international-students-support) - [Student societies](/students/societies) - [Student wellness](/students/student-support/student-wellness) ## Programme presentation In an environment marked by a context of internationalisation, intense competition and digital acceleration, companies are now forced to rethink their commercial approaches in business-to-business activities. They need to confront different problems, including making the customer into a partner and developing a reliable, trusting relationship with them. This programme aims to train high-level managerial and commercial professionals who are drawn to challenges and have a yearning for career mobility, allowing for very favourable recruitment prospects. ## 5 good reasons to join the programme ![](/sites/default/files/styles/large/public/uploaded_images/icon-trophy_0.png?itok=Xy9It5kR)Programme ranked No. 1 in France (2026 Eduniversal Ranking of Best Masters, AM and MBA). ![](/sites/default/files/styles/large/public/uploaded_images/icon-label.png?itok=thqRuKGI)More than fifteen years of expertise in the field of BtoB strategic negotiation, key account management. ![](/sites/default/files/styles/large/public/img/icon-necktie.png?itok=XPaDtT4I)A network of over 600 graduates, an exceptional rate of professional integration. ![](/sites/default/files/styles/large/public/uploaded_images/icon-graph.png?itok=Ath5LYw6)An innovative teaching method combining asynchronous digital learning, the intervention of specialised external firms, and experiential immersion. ![](/sites/default/files/styles/large/public/uploaded_images/icon-entretien-1.png?itok=iOtp6fYh)A work-linked training programme that favours integration into a wide variety of sectors of activity. ![](https://img.youtube.com/vi/wQOe7DLjPCg/sddefault.jpg) { "@context": "https://schema.org", "@type": "VideoObject", "name": "NEOMA Business School", "thumbnailUrl": "https://img.youtube.com/vi/wQOe7DLjPCg/sddefault.jpg", "description": "PITCH TON PROGRAMME #1 Devenez expert en négociation BtoB ! Découvrez le MSc Business Development et Clients Grands Comptes en alternance de @NEOMA Business School avec @Frederic Vendeuvre, responsable du programme, une formation : avec un taux d'insertion exceptionnelle comptant plus de 600 diplômés existant depuis 15 ans Pour en savoir plus, RDV sur notre page dédiée : https://neoma-bs.fr/formations/msc-business-development-et-clients-grands-comptes-titre-rncp-niveau-7-fr/ #NEOMABusiness School #Classement #MasterofScience #alternance #masterbusinessdevelopment #businessSchoolParis #classement #écolemdecommerce", "uploadDate": "2024-07-17T18:17:19+02:00", "duration": "PT1M49S", "embedUrl": "https://www.youtube.com/embed/wQOe7DLjPCg" } ![](/sites/default/files/styles/block_quote/public/img/Frederic.Vendeuvre2.jpg?itok=5uf0mOQX) ### Frédéric VENDEUVRE Head of programme > Become an expert in B2B negotiation and the management of complex deals > > version="1.0" encoding="UTF-8"? ## Programme objectives A key account sales manager creates, implements and oversees the commercial strategy with the company’s key customer accounts. The objectives of the programme are organised so students can become experts in high level B to B negotiation techniques. Students will also master cutting-edge digital technologies and acquire management fundamentals for a cross-functional business outlook so that their skills run parallel to the changes in the profession and the market. Its part-time schedule is compatible with professional activity. ## Skill sets This programme is based on four skill fields that managers use to implement and oversee a company’s commercial development strategy focused on key customer accounts. - Define a development strategy with key customer accounts - Leading a complex high-level sale - Negotiate with key account customers - Coordinate cross-functional and sales project teams As a common theme that runs throughout the entire programme, students learn to integrate innovation and topics related to environmental, social and governance criteria (ESG), illustrated by numerous company cases and professionals. This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience). The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks. ## Programme highlights ### Conferences on new digital challenges involved in business development The students meet speakers from major accounts and leading start-up businesses such as Payfit, Sales Force and Nexans who come to present the challenges of commercial transformation. ### Leadership seminar at Saint Cyr This unique seminar has students working on leadership and team building in high-stress situations. Organised by SCYFCO (Saint Cyr), a specialist in training and coaching managers in crisis management, this extraordinary seminar allows students to work on leadership and team cohesion in extreme situations. The objectives of the seminar in a stressful situation allow students to: - experience emulation and teamwork - discover methods and tools for decision-making under stress - explore leadership and strength of character ### The Negotiation Night During one night and with the participation of companies such as Bouygues Telecom Service, Air Liquide, Orange Cyber or Yago, students are in the shoes of a Key Account Manager. Put in the position of responding to fictitious calls for tender issued by a central purchasing office, they have to show their negotiation skills and their ability to defend the companies’ interests. ![](https://img.youtube.com/vi/mQF8IgfDKXc/sddefault.jpg) { "@context": "https://schema.org", "@type": "VideoObject", "name": "NEOMA Business School", "thumbnailUrl": "https://img.youtube.com/vi/mQF8IgfDKXc/sddefault.jpg", "embedUrl": "https://www.youtube.com/embed/mQF8IgfDKXc" } ![](https://img.youtube.com/vi/iB4m2Ron3mU/sddefault.jpg) { "@context": "https://schema.org", "@type": "VideoObject", "name": "NEOMA Business School", "thumbnailUrl": "https://img.youtube.com/vi/iB4m2Ron3mU/sddefault.jpg", "embedUrl": "https://www.youtube.com/embed/iB4m2Ron3mU" } ![](https://img.youtube.com/vi/3joeEHX-GAk/sddefault.jpg) { "@context": "https://schema.org", "@type": "VideoObject", "name": "NEOMA Business School", "thumbnailUrl": "https://img.youtube.com/vi/3joeEHX-GAk/sddefault.jpg", "description": "Le MSc Business Development et Clients Grands Comptes est un programme résolument innovant et unique. Il traite des problématiques liées aux Clients Grands Comptes, au Business Development et à la négociation de haut niveau. Un séminaire hors du commun avec les Ecoles de Saint-Cyr Coëtquidan vous permet de travailler le leadership et la cohésion d’équipe dans des situations de tensions extrêmes. Ce séminaire est encadré par le Directeur de Saint-Cyr Formation Continue et une équipe d’officiers de l’Armée de Terre. https://www.neoma-bs.fr/formations/masteres-specialises-masters-of-science-temps-partiel/ms-business-development-et-clients-grands-comptes/presentation-du-programme Abonnez vous à notre chaîne: http://bit.ly/NEOMAbsWebTV", "uploadDate": "2019-02-19T09:57:31+01:00", "duration": "PT2M2S", "embedUrl": "https://www.youtube.com/embed/3joeEHX-GAk" } ## Masters Dissertation The Masters dissertation is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc. ### Monitoring procedures The academic director of the programme ensures the quality and consistency of the programme. Work-study students are monitored by an educational tutor appointed within two months following the signing of the contract, responsible for contacts, appointments and assessment reviews within the company. ## Evaluation procedures The programme is recognised through a dual validation: - Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted - A professional dissertation: submission of a written document and an oral defence before a jury made up of an academic tutor and a company tutor At the end of the programme and after a validation of the ongoing assessment and professional dissertation, the Level-7 RNCP of Business Development & Key Account Manager degree is awarded to the participants. If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose. - Percentage of students sitting final examinations\*: 94% - Graduation rate\*: 100% *Source: \*2022-2023 Jury* ## Evaluation results - Percentage of students sitting final examinations\*: 100% - Graduation rate\*: 100% *Source: \*2023-2024 and 2024-2025 Juries* The part-time format allows you to remain at your company and promotes your entry and development in the professional world ## Targeted professions - National/International Key Account Manager - Social sales manager - Sales lead manager - Business Engineer - Sales Application Engineer - High-Level Negotiator - Director of Key Accounts Department - Sales Manager - Cross-sector positions supporting key accounts: R&D Departments, Marketing, Purchasing, etc. ## Our students positioned in companies Students from the class of 2025 have part-time contracts in companies such as: 2TONNES, ADECCO, BNP PARIBAS, CLUB MED, DASSAULT SYSTEMS, EULER HERMES, FEDERATION FRANÇAISE DE TENNIS, GMF ASSURANCES, HALIFAX CONSULTING, IEC TELECOM, KIMBERLEY CLARK, SOPRA STERIA, VENTE PRIVÉE.COM, WAVESTONE, etc. ![](https://img.youtube.com/vi/BHi77wM2yPk/sddefault.jpg) { "@context": "https://schema.org", "@type": "VideoObject", "name": "NEOMA Business School", "thumbnailUrl": "https://img.youtube.com/vi/BHi77wM2yPk/sddefault.jpg", "description": "Choisissez NEOMA pour poursuivre et compléter son parcours d’études grâce à un programme un Mastère Spécialisé® ou un Master of Science en #alternance . L’alternance permet d’acquérir une expertise métier et une expérience inédite en entreprise. NEOMA Business School vous accompagne dans la recherche de votre contrat grâce aux équipes de Talent & Career et aux partenaires entreprises. #alternance #apprentissage #Contratdeprofessionnalisation #MastereSpecialises #MasterofScience #MSc #TalentCareer", "uploadDate": "2024-10-04T15:39:44+02:00", "duration": "PT3M7S", "embedUrl": "https://www.youtube.com/embed/BHi77wM2yPk" } ## Performance indicators ![](/sites/default/files/styles/large_pictogram_in_block/public/img/100alternance.png?itok=_3YrbobN) 100% Part-time (work-study) format1 ![](/sites/default/files/styles/large_pictogram_in_block/public/img/tps-recherche-emploi.png?itok=AgivSJZn) < 1 month Average time to secure employment2 ![](/sites/default/files/styles/large_pictogram_in_block/public/img/insertion-6mois.png?itok=GJZkQhN3) 100% Employment rate at 6 months2 ![](/sites/default/files/styles/large_pictogram_in_block/public/img/insertion-6mois.png?itok=GJZkQhN3) 100% Percentage of graduates entering targeted professions at 6 months2 Sources: 1 Course data 2024-2025 | 2 Graduate Employment Survey 2024 ## Eligibility This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills. Entry levelYear 1Year 2Degree- Four-year Bachelor’s degree - Three-year Bachelor’s + 3 years of professional experience\* - Level-7 RNCP certification - Level-6 RNCP certification - International degree equivalent to the required French degrees noted above Part-Time Master of ScienceMaster of Science / Level-7 RNCP certification**After a three-year Bachelor’s degree**[Preparatory Year](https://neoma-bs.com/programs/preparatory-year-for-advanced-masters-and-masters-of-science)Part-Time Master of ScienceMaster of Science / Level-7 RNCP certification\*apart from internship and work/study contract. Nationals of the European Community as well as international students aged under 25 years old and who have been residing in France for at least 12 months are eligible for this programme. This programme is accessible to people with disability. ## Support for students Whether you are a high-level athlete, an artist or living with a disability, NEOMA’s Wellness team is here to support you. Together, we will identify tailored solutions to help you balance your studies with your commitments and specific needs. For more information, please write to : ## Apply ### 1st step: Application You need to fill out the application [**online.**](https://apply.neoma-bs.fr/login?ReturnUrl=%2F) You must include the required documents: - CV - Two letters of recommendation - Academic transcripts achieved during your higher education - Expected level of English\*: B2 \*If the applicant does not have results from an English exam (B2 level), the recruitment manager can have the applicant take an online test. The selection jury will decide on an applicant’s admissibility after reviewing their application. The applications must be finalised no later than 10 days before the date of the interview. ### 2nd stage: Admission tests Applicants deemed admissible after review of their applications then have a motivation interview. Definitive admission is communicated to each candidate within 7 days of the date of the motivation interview. Application fee: 100 € ## Calendar Applications are accepted between October and August, subject to availability. Given the limited number of places available, we advise applicants to apply as soon as possible. ### Calendar of admissions interview sessions - Wednesday, June 24th 2026 - Wednesday, July 8th 2026 - Wednesday, July 29th 2026 - Wednesday, August 12th 2026 - Wednesday, August 26th 2026 Further dates will be published soon. ![](https://img.youtube.com/vi/TrMKOB8Hps8/sddefault.jpg) { "@context": "https://schema.org", "@type": "VideoObject", "name": "NEOMA Business School", "thumbnailUrl": "https://img.youtube.com/vi/TrMKOB8Hps8/sddefault.jpg", "description": "NEOMA vous accompagne à chaque étape de votre candidature. Découvrez comment bien postuler à un #mastèrespécialisé ou #masterof science en #alternance et compléter votre dossier.", "uploadDate": "2024-11-28T15:17:32+01:00", "duration": "PT1M22S", "embedUrl": "https://www.youtube.com/embed/TrMKOB8Hps8" } ## Participant testimonials version="1.0" encoding="UTF-8"? “Originally from Sweden, I earned a Bachelor’s degree in Economics at St. John’s University in the United States, where I was introduced to NEOMA Business School through students on academic exchange. This first connection highlighted NEOMA’s strong international and career-focused environment. L... version="1.0" encoding="UTF-8"? ![carl_gustavsson](/sites/default/files/styles/testimonial_thumbnail/public/uploaded_images/photo_carl_gustavsson.jpg?itok=_MxFtsXH)### Carl GUSTAVSSON Business Developer, CHANNEL HUB [ Read testimony ](https://neoma-bs.com/temoignages/carl-gustavsson) version="1.0" encoding="UTF-8"? Choosing to join the MSc Business Development & Key Account Management program at NEOMA Business School proved to be a wise decision that deeply enriched my academic and professional journey. The experience at Saint-Cyr, with former officers as mentors, was exceptional, offering a u... version="1.0" encoding="UTF-8"? ![](/sites/default/files/styles/testimonial_thumbnail/public/img/Photo_Mohamed_Benazzouz_BDCGC-scaled-e1707930205801.jpeg?itok=LzkU2rM4)### Mohamed BENAZZOUZ Business Developer & Export Sales Representative - Firplast [ Read testimony ](https://neoma-bs.com/temoignages/mohamed-benazzouz) version="1.0" encoding="UTF-8"? The choice to pursue the MSc in Business Development & Key Account Management came naturally to me, primarily due to NEOMA's strong reputation, the quality of its teaching and faculty, and the program’s top ranking in the Eduniversal classification, all of which influenced my academic jo... version="1.0" encoding="UTF-8"? ![](/sites/default/files/styles/testimonial_thumbnail/public/img/Photo_Lilia_Kacimi_BDCGC-e1706699632580.png?itok=q7GUJ4Hz)### Lilia Kacimi IT Business Manager – BNP Paribas [ Read testimony ](https://neoma-bs.com/temoignages/lilia-kacimi) ![](https://img.youtube.com/vi/q7Q5yOERqjU/sddefault.jpg) { "@context": "https://schema.org", "@type": "VideoObject", "name": "NEOMA Business School", "thumbnailUrl": "https://img.youtube.com/vi/q7Q5yOERqjU/sddefault.jpg", "uploadDate": "2023-10-02T00:24:38+02:00", "duration": "PT43S", "embedUrl": "https://www.youtube.com/embed/q7Q5yOERqjU" } ### Antonio – Negotiation Night [ Read testimony ](https://neoma-bs.com/temoignages/antonio-negotiation-night) ![](https://img.youtube.com/vi/uC6Wt7PKFMM/sddefault.jpg) { "@context": "https://schema.org", "@type": "VideoObject", "name": "NEOMA Business School", "thumbnailUrl": "https://img.youtube.com/vi/uC6Wt7PKFMM/sddefault.jpg", "uploadDate": "2023-10-02T00:24:53+02:00", "duration": "PT2M19S", "embedUrl": "https://www.youtube.com/embed/uC6Wt7PKFMM" } ### Florian – Negotiation Night [ Read testimony ](https://neoma-bs.com/temoignages/florian-negotiation-night) ![](https://img.youtube.com/vi/OCRLVSlytAo/sddefault.jpg) { "@context": "https://schema.org", "@type": "VideoObject", "name": "NEOMA Business School", "thumbnailUrl": "https://img.youtube.com/vi/OCRLVSlytAo/sddefault.jpg", "uploadDate": "2023-09-24T16:46:07+02:00", "duration": "PT1M17S", "embedUrl": "https://www.youtube.com/embed/OCRLVSlytAo" } ### Salomé – Negotiation Night [ Read testimony ](https://neoma-bs.com/temoignages/salome-negotiation-night) ## Latest news ![classement-eduniversal-2026_NEOMA-masters-1st](/sites/default/files/styles/picture_card/public/uploaded_images/classement-eduniversal-2026_neoma-masters-1st.png?itok=9mtCrkgP) ### [ Eduniversal 2026: NEOMA MS/MSc programmes ranked #1 ](https://neoma-bs.com/news/eduniversal-MSC-MS-MBA-ranking) 31/03/2026 [Our School](https://neoma-bs.com/neoma-s-world?cat=our-school) 4 of our part-time MSc and MS programmes have secured the top spot in the best Master’s, MS and MBA ranking [ Academic excellence ](https://neoma-bs.com/neoma-s-world?tags=academic-excellence) [ Executive education ](https://neoma-bs.com/neoma-s-world?tags=executive-education) ## Contact Our dedicated point of contact for personalised advice and support. ![Adrien Longeau](/sites/default/files/styles/large/public/uploaded_images/adrien-longeau.png?itok=HMMZwL4Q)Adrien LONGEAU Promotion & Recruitment Manager [+33 1 73 85 13 32](tel:%2B33173851332) [View profile on Linkedin](https://fr.linkedin.com/in/adrien-longeau-4772612a8/fr) [ Prendre RDV ](https://calendly.com/vos-etudes-en-master/echangez-en-visio-avec-adrien-longeau?back=1) ## Practical information ### Programme format: Part time ### Programme duration: 12 months (424 hours) (One week of lessons, two weeks in the business) ### Tuition & fees: - Tuition: €18,000 - Administrative fee: €500 ### Location: Paris ### Language of instruction: French or English track ### Next intake date: September 2026 ### Entry requirements: Four-year Bachelor’s degree or three-year Bachelor’s + 3 years of professional experience (apart from internship and work/study contract) or Level-6 RNCP certification ### Degree awarded: Master of Science / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / / [RNCP sheet No. 38135](https://www.francecompetences.fr/recherche/rncp/38135/), Key Account Sales Manager Registration date: 18/10/2023 - NEOMA [ Financing ](https://www.calameo.com/neoma-business-school/read/007021107c58cc26f8e5f) [ Housing ](https://www.calameo.com/neoma-business-school/read/007021107c5f8106bba29) [ Work-study Factsheet ](https://www.calameo.com/neoma-business-school/read/007021107cf6f2a75ad8a?authid=c7RcF1FeVLYT) [ ![](/sites/default/files/styles/large/public/img/VAE-en.jpg?itok=h0dTDDUV) ](https://neoma-bs.com/programmes/validation-acquired-experience) [ ![](/sites/default/files/styles/large/public/img/logoFC-CERTIFICATION-RNCP.png?itok=fERWBamR) ](https://www.francecompetences.fr/) ![](/sites/default/files/styles/large/public/img/label-bienvenue.png?itok=AzzkFHus) [ ![handischool neoma bs](/sites/default/files/styles/large/public/uploaded_images/handischool-neoma-en.png?itok=utqdER9q) ](https://neoma-bs.com/students/student-support/student-wellness#students-with-disabilities) [ Apply ](http://apply.neoma-bs.fr/) [ Download the brochure ](https://formcrm.neoma-bs.fr/brochure/formulaire/MSCPTBDCGC-en?campagne=43910b3e-6061-f011-bec3-002248a4315e) [ Work-study Factsheet ](https://www.calameo.com/neoma-business-school/read/007021107cf6f2a75ad8a?authid=c7RcF1FeVLYT) [ ![](/sites/default/files/styles/large/public/img/VAE-en.jpg?itok=h0dTDDUV) ](https://neoma-bs.com/programmes/validation-acquired-experience) [ ![](/sites/default/files/styles/large/public/img/logoFC-CERTIFICATION-RNCP.png?itok=fERWBamR) ](https://www.francecompetences.fr/) ![](/sites/default/files/styles/large/public/img/label-bienvenue.png?itok=AzzkFHus) [ ![handischool neoma bs](/sites/default/files/styles/large/public/uploaded_images/handischool-neoma-en.png?itok=utqdER9q) ](https://neoma-bs.com/students/student-support/student-wellness#students-with-disabilities) ### Ranking ##### 1st rank Eduniversal ranking 2026 of the best Masters, AM and MBA – Sales, Trade Negotiation and Business Development category ### Menu page - [ Programme presentation ](https://neoma-bs.com/programmes/msc-business-development-clients-grands-comptes/programme) - [ Curriculum ](https://neoma-bs.com/programmes/msc-business-development-clients-grands-comptes/cursus) - [ Careers ](https://neoma-bs.com/programmes/msc-business-development-clients-grands-comptes/carrieres) - [ Admissions ](https://neoma-bs.com/programmes/msc-business-development-clients-grands-comptes/admissions) - [ Testimonials ](https://neoma-bs.com/programmes/msc-business-development-clients-grands-comptes/stories) - [ Student life ](#) - [Campuses](/about-neoma/campuses) - [International students support](/students/student-support/international-students-support) - [Student societies](/students/societies) - [Student wellness](/students/student-support/student-wellness) [ Download the brochure ](https://formcrm.neoma-bs.fr/brochure/formulaire/MSCPTBDCGC-en?campagne=43910b3e-6061-f011-bec3-002248a4315e) window.magma_app = [ { type: 'campaignUuid', uuid: '75b607cb-28da-47f9-93f2-8dd9b5bd0225', integrationUuid: '57631184-9505-4fc0-a588-d04b8f95057c', autoPopup: false }, ]; { "@context": "https://schema.org", "@type": "Course", "name": "MSc Business Development & Clients Grands Comptes", "description": "Become an expert on lobbying techniques and high-level nego", "provider": { "@type": "EducationalOrganization", "name": "NEOMA Business School", "sameAs": " https://neoma-bs.fr" } }