# Mastère Spécialisé (MS) Études & Décision Marketing
DEVELOP EXPERTISE IN MARKETING WITH A FOCUS ON FAST-MOVING CONSUMER GOODS
[ More about the ranking## Ranking
](#)### 1st rank
Eduniversal ranking 2026 of the best Masters, AM and MBA - Marketing category
[ ## Download the brochure
](https://formcrm.neoma-bs.fr/brochure/formulaire/MSPTEDM-en?campagne=43910b3e-6061-f011-bec3-002248a4315e)
[ ## Apply
](http://apply.neoma-bs.fr/)
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- [Home](https://neoma-bs.com/)
- [Part-time Specialised Masters](https://neoma-bs.com/part-time-specialised-masters)
- Mastère Spécialisé (MS) Études & Décision Marketing
- [ Programme overview ](https://neoma-bs.com/programmes/mastere-specialise-ms-etudes-decision-marketing/programme)
- [ Curriculum ](https://neoma-bs.com/programmes/mastere-specialise-ms-etudes-decision-marketing/cursus)
- [ Careers ](https://neoma-bs.com/programmes/mastere-specialise-ms-etudes-decision-marketing/carrieres)
- [ Admissions ](https://neoma-bs.com/programmes/mastere-specialise-ms-etudes-decision-marketing/admissions)
- [ Participant testimonials ](https://neoma-bs.com/programmes/mastere-specialise-ms-etudes-decision-marketing/stories)
- - [ Student life ](#)
- [Campuses](/about-neoma/campuses)
- [International students support](/students/student-support/international-students-support)
- [Student societies](/students/societies)
- [Student wellness](/students/student-support/student-wellness)
[ Student life ](#)- [Campuses](/about-neoma/campuses)
- [International students support](/students/student-support/international-students-support)
- [Student societies](/students/societies)
- [Student wellness](/students/student-support/student-wellness)
## Programme presentation
As it confronts over-informed consumers looking for guidance, meaning and experience, the marketing profession continues to reinvent itself. To address these new challenges, this Advanced Master gives you the keys to detecting and activating value-creation opportunities, remodelling avenues for innovation and establishing them with greater relevance and effectiveness.
The quality found in marketing research and decision-making is based on the ability of managers to understand consumer complexity and incorporate it into the core of their marketing strategies.
This programme will give you the skills to identify growth levers that can establish strong brands and to create long-lasting, rewarding strategies based in experience. Additionally you will be able to create omni-channel marketing and expand action plans that become immediately operational in the fast-moving consumer goods sector, while developing your leadership.
## 5 good reasons to join the programme
A well-known post-master degree recognised in the academic and professional spheres: 35 years of expertise in the area of field surveys and marketing – Network of 1060 graduates.
Extensive partnerships with major players in the sector of consumer goods: 70% of courses taught by professionals from the business world.
Simulations centred on the professionalisation process: real-life and virtual-reality cases, online simulations, business games, role-playing, field studies, etc.
A post-master degree combining professional expertise and individual coaching.
A work-linked training programme boosting entry in the professional world and tuition funding assured through professional training contracts.
Programme ranked N° 1 in Eduniversal ranking 2025 of the best Masters, AM and MBA - Marketing category
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 ### Stéphane BORRAZ
Head of programme
> A high-quality programme for marketing professions with major sectorial expertise in fast-moving consumer goods
>
> version="1.0" encoding="UTF-8"?
## Programme objectives
The Advanced Master is intended for students and professionally active managers who want to undertake additional training and specialise in all the professions associated with marketing and fast-moving consumer goods. Its objective is train students to:
- Reconnect marketing intelligence to current changes in society (societal transformations, digital, ethical and consumer)
- Drive reflection and action in brand strategy and in brand experience experience
- Develop a data culture to make the best decision
- Manage performance by reconciling growth, profitability and social responsibility
- Evolve with agility, transparency and integrity
Its part-time schedule is compatible with professional activity.
## Skill sets
This Advanced Master, Qualification on the [RNCP sheet n° 37164](https://www.francecompetences.fr/recherche/rncp/37164/) Marketing Manager, is based on four skill fields:
- Analysing markets and their potential
- Designing a marketing strategy
- Defining and manage marketing plans
- Managing a marketing team
This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).
The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.
## Programme highlights
### Innovative projects throughout the year allowing students to enter into real-life scenarios
Market study project: completion of a quantitative study based on a company summary
- Brandwatch • GfK Consumer Experiences • IRI France • Kantar WorldPanel • Nielsen France • Sémiosine • Sorgem Advance • Fifty-Five …
- Projects have been developed for Danone, Blackpills, Du Pareil au Même, Darty, Nestlé Bébé, Leroy Merlin, HSBC, Fnac, Dear Muesli, De Neuville, All Tigers, etc.
Online Markstrat strategic marketing simulation: identify and implement marketing strategies for products intended for two different markets
Product manager simulation: Solve a marketing issue concerning the positioning of a brand and its reach among the target audience
### Partner companies involved closely with the pedagogy
Marketing studies:
- Brandwatch • Fifty-Five • GfK Consumer Experiences • IRI France • Kantar WorldPanel • Nielsen France • Sémiosine • Sorgem Advance
Fast-moving consumer goods marketing:
- Amazon • Danone • E. Leclerc • Ferrero • Innocent • Givaudan Consumer Products • GSK Santé Grand Public • Henkel •McDonald’s • Nestlé • Pizza Hut • Reckitt Benckiser • Ubisoft • United Biscuits • PepsiCo
Packaging, advertising and media agencies:
- G+B Collectif de Design de Marque• Lex Publishing • Makheia Affinity • Ogilvy & Mather • Paramount Pictures • TikTok • Wunderman
Consulting firms:
- Accenture • Décision’elle • Efficience • Flexter • IMPP • Sparkling Way • Stratégies créatives • Studyline
## Professional thesis or dissertation
Based on a business problem, the thesis marks the end of the Advanced Master with a practical application of the acquired skills and concepts. An academic tutor supervises the thesis over several stages and points (methodology, progress report, etc.) before its final submission and oral defence.
### Monitoring procedures
The academic director of the programme ensures the quality and consistency of the programme. Work-study students are monitored by an educational tutor appointed within two months following the signing of the contract, responsible for contacts, appointments and assessment reviews within the company.
## Evaluation procedures
The programme is recognised through a dual validation:
- Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
- A professional thesis for the post-master degree and a professional dissertation for the MSc: submission of a written document and an oral defence before a jury made up of an academic tutor and a company tutor.
At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of “Marketing manager” degree is awarded to the participants.
If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.
## Evaluation results
- Percentage of students sitting final examinations\*: 100%
- Graduation rate\*: 100%
*Source: \*2023-2024 and 2024-2025 Juries*
The part-time format allows you to remain at your company and promotes your entry and development in the professional world.
## Targeted professions
- Product/Brand Manager
- Digital Product Manager
- Innovation Project Manager
- Marketing Researcher/Consumer Insight Manager
- Consultant/Marketing Analyst
- Data Analyst/Digital Web Analyst
- CRM Project Manager/Customer Experience Manager
- Category Manager/ Trade Marketing or Merchandising Manager
- Operational Marketing/Digital Marketing Manager
## Our students positioned in companies
Students from the class of 2025 have part-time contracts in companies such as:
ALPHABET, BARENTZ SAS, CLARINS, DANONE, EULER HERMES France, FNAC DARTY PARTICIPATIONS ET SERVICES, GROUP FIGARO, HANAGROUP, JACOBS DOUWE EGBERTS, LA MAISON DU CHOCOLAT, L'OREAL, MOET HENNESSY, NEXT RADIO, SEPHORA, VEOLIA ENVIRONNEMENT, etc.
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## Performance indicators
100%
Part-time (work-study) format1
< 1 month
Average time to secure employment2
100%
Employment rate
at 6 months2
100%
Percentage of graduates entering targeted professions at 6 months3
Sources: 1 Course data 2024-2025 | 2 Graduate Employment Survey 2024
## Eligibility
This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.
### Entry level
- Master’s Degree
- Four-year Bachelor’s degree + 3 years of professional experience (apart from internship and work/study contract)
- Four-year Bachelor’s degree (30% of class)\*
\*We accept applications from students holding one of the following diplomas :
- Engineering degree accredited by the « Commission des Titres d’Ingénieur » (CTI list)
- Degree from a Management School accredited to deliver the national « Grade de Master » (CEFDG list)
- Postgraduate degree accredited by university authorities (DEA, DESS, Master’s degree, etc.) or a professional Master diploma
- 4-year Bachelor’s degree or equivalent, for students with at least three years of professional experience (apart from internship and work/study contract)
- Level-7 RNCP certification
- International degree equivalent to the required French degrees noted above
Nationals of the European Community as well as international students aged under 25 years old and who have been residing in France for at least 12 months are eligible for this programme.
This programme is accessible to people with disability.
## Support for students
Whether you are a high-level athlete, an artist or living with a disability, NEOMA’s Wellness team is here to support you. Together, we will identify tailored solutions to help you balance your studies with your commitments and specific needs. For more information, please write to :
## Admissions process
### 1st step: Application
You need to fill out the application [**online.**](https://apply.neoma-bs.fr/login?ReturnUrl=%2F)
The applications must be finalised no later than 10 days before the date of the interview.
You must include the required documents:
- CV
- Two letters of recommendation from the current year
- Academic transcripts achieved during your higher education
- Expected level of English\*: B2
\*If the applicant does not have results from an English exam (B2 level), the recruitment manager can have the applicant take an online test on ICIMS.
The selection jury will decide on an applicant’s admissibility after reviewing their application.
### 2nd step: Admission tests
Applicants deemed admissible after review of their applications then have a motivation interview via ZOOM.
Motivational interviews take place once or twice a month.
Definitive admission is communicated to each candidate within 7 days of the date of the motivation interview. Application fee: 100 €
## Calendar
Applications are accepted between October and August, subject to availability.
Given the limited number of places available, we advise applicants to apply as soon as possible.
### Calendar of admissions interview sessions
- Monday, May 25th 2026
- Monday, June 8th 2026
- Friday, June 26th 2026
Further dates will be published soon.
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## Participant testimonials
version="1.0" encoding="UTF-8"? In 2019, after earning my Bachelor’s degree from ESSEC Business School, I decided to specialise in Marketing. I discovered the Specialised Master’s program in Marketing Research and Decision Making through a friend who had completed it the year before. This program perfectly matched my career goa...
version="1.0" encoding="UTF-8"?
### Charlotte EBRARD
Global brand Manager - DANONE
[ Read testimony ](https://neoma-bs.com/temoignages/charlotte-ebrard)
version="1.0" encoding="UTF-8"? Since the beginning of my career in marketing, I’ve nurtured a dream: to become a product manager. This professional goal, which I’ve pursued with passion, has always been at the heart of my ambitions. When I discovered the Specialised Master’s program in Marketing Research and Decision Making, I...
version="1.0" encoding="UTF-8"?
### Solène RIVAL
My Journey to Becoming a Product Manage
[ Read testimony ](https://neoma-bs.com/temoignages/solene-rival)
## Contact
Our dedicated point of contact for personalised advice and support.
Katie FISHER
Promotion & Recruitment Manager
[+33 3 26 77 47 22](tel:%2B33326774722)
[View profile on Linkedin](https://www.linkedin.com/in/katie-fisher-9179447b/?originalSubdomain=uk)
[ Make an appointment ](https://calendly.com/vos-etudes-en-master/votre-contact-privilegie-katie-fisher)
## Practical information
### Programme format:
Part time
### Programme duration:
12 months (424 hours)
(One week of lessons, two weeks in the business)
### Tuition & fees:
• Tuition : €18 000
• Administrative fee : €500
### Location:
Paris
### Language of instruction:
French
### Next intake date:
September 2026
### Entry requirements:
Master's degree
Four-year Bachelor’s degree + 3 years of professional experience
[Other situation](https://neoma-bs.com/programmes/msc-etudes-decisions-marketing)
### Degree awarded:
RNCP (French Register of Professional Certifications) Registered Level 7 Qualification [RNCP sheet No. 37164](https://www.francecompetences.fr/recherche/rncp/37164/) Manager Marketing
Advanced Master accredited by the "Conférence des Grandes Ecoles"
Registration date: 14/12/2022 - NEOMA
[ Financing ](https://www.calameo.com/neoma-business-school/read/007021107c58cc26f8e5f) [ Housing ](https://www.calameo.com/neoma-business-school/read/007021107c5f8106bba29)
[ Work-study Factsheet
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[  ](https://neoma-bs.com/programmes/validation-acquired-experience)
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[ Apply ](http://apply.neoma-bs.fr/) [ Download the brochure ](https://formcrm.neoma-bs.fr/brochure/formulaire/MSPTEDM-en?campagne=43910b3e-6061-f011-bec3-002248a4315e)
[ Work-study Factsheet
](https://www.calameo.com/neoma-business-school/read/0070211075b6ebf2964ae?authid=eTGWRIfnwOCT)
[  ](https://neoma-bs.com/programmes/validation-acquired-experience)
[  ](https://neoma-bs.com/students/student-support/student-wellness#students-with-disabilities)
### Ranking
##### 1st rank
Eduniversal ranking 2026 of the best Masters, AM and MBA - Marketing category
### Menu page
- [ Programme presentation ](https://neoma-bs.com/programmes/mastere-specialise-ms-etudes-decision-marketing/programme)
- [ Curriculum ](https://neoma-bs.com/programmes/mastere-specialise-ms-etudes-decision-marketing/cursus)
- [ Careers ](https://neoma-bs.com/programmes/mastere-specialise-ms-etudes-decision-marketing/carrieres)
- [ Admissions ](https://neoma-bs.com/programmes/mastere-specialise-ms-etudes-decision-marketing/admissions)
- [ Testimonials ](https://neoma-bs.com/programmes/mastere-specialise-ms-etudes-decision-marketing/stories)
- [ Student life ](#)
- [Campuses](/about-neoma/campuses)
- [International students support](/students/student-support/international-students-support)
- [Student societies](/students/societies)
- [Student wellness](/students/student-support/student-wellness)
[ Download the brochure ](https://formcrm.neoma-bs.fr/brochure/formulaire/MSPTEDM-en?campagne=43910b3e-6061-f011-bec3-002248a4315e)
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