# Testimonial

 

 

 
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	 - [Home](https://neoma-bs.com/)
- Solène RIVAL
 
  

 

     ![](/sites/default/files/styles/large/public/img/Photo_Solene_Rival_EDM.jpeg?itok=rJkU_XNh) 

 

##  Solène RIVAL 



Class 2024-2025

My Journey to Becoming a Product Manage

 

  Since the beginning of my career in marketing, I’ve nurtured a dream: to become a product manager. This professional goal, which I’ve pursued with passion, has always been at the heart of my ambitions. When I discovered the Specialised Master’s program in Marketing Research and Decision Making, I immediately knew it was the perfect opportunity to make this dream a reality. The fast-moving consumer goods sector aligns perfectly with my ambitions. It’s a dynamic field where trends evolve rapidly and innovation is constant.

Thanks to this program, I benefit from an **intensive curriculum perfectly designed to help me quickly reach the role of product manager**. The program’s strong reputation, combined with its practical work-study approach, allows me to build solid skills while facing real market challenges. One aspect that particularly excited me is the **integration of artificial intelligence into marketing projects**. The program offers me the chance to explore **innovative strategies and learn how to use AI to optimize marketing decisions**.

If you’re like me—passionate about challenges and eager to grow in a constantly evolving environment—I can only recommend joining the Specialised Master’s in Marketing Research and Decision Making. It’s a rewarding experience that will prepare you to tackle the challenges of a product manager role and make a real impact in the consumer goods sector.

   [  View associated program details  ](https://neoma-bs.com/programmes/mastere-specialise-ms-etudes-decision-marketing)