# The Complexity Advantage { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "The\u0020Complexity\u0020Advantage", "item": "https://neoma-bs.com/node/8127.md" } ] } - [Home](https://neoma-bs.com/) - The Complexity Advantage - [ Areas of Excellence: a 360° expertise for an impactful Research ](https://neoma-bs.com/faculty-and-research/research/centres-of-expertise-chairs-institutes) Introduction - [ Our philosophy ](https://neoma-bs.com/faculty-and-research/research/centres-of-expertise-chairs-institutes/our-philosophy) Our philosophy - [ Our goals ](https://neoma-bs.com/faculty-and-research/research/centres-of-expertise-chairs-institutes/our-goals) Our goals - [ The Future of Work ](https://neoma-bs.com/faculty-and-research/research/centres-of-expertise-chairs-institutes/the-future-of-work) The Future of Work - [ The World We Want ](https://neoma-bs.com/faculty-and-research/research/centres-of-expertise-chairs-institutes/the-world-we-want) The World We Want - [ The Complexity Advantage ](https://neoma-bs.com/faculty-and-research/research/centres-of-expertise-chairs-institutes/the-complexity-advantage) The Complexity Advantage - [ AI, Data Science & Business ](https://neoma-bs.com/faculty-and-research/research/centres-of-expertise-chairs-institutes/ai-data-science-business) AI, Data Science & Business [![NEOMAresearch_LU_BEN-ABDELAZIZ_transition-eco-chacun-pour-soi_2026](/sites/default/files/styles/homepage_news_header_xxl/public/uploaded_images/neomaresearch_lu_ben-abdelaziz_transition-eco-chacun-pour-soi_2026.png?itok=-WJZmJtq)](https://neoma-bs.com/news/ecological-transition-danger-going-it-alone)[Our Research](https://neoma-bs.com/actu_cat/our-research) [Ecological transition: the danger of going it alone](https://neoma-bs.com/news/ecological-transition-danger-going-it-alone) [![NEOMAresearch_MANDAL_digital-content-fees-and-piracy_2026](/sites/default/files/styles/homepage_news_header_xxl/public/uploaded_images/neomaresearch_mandal_digital-content-fees-and-piracy_2026_0.png?itok=glSpelmZ)](https://neoma-bs.com/news/digital-content-would-higher-platform-fees-drive-down-piracy)[Our Research](https://neoma-bs.com/actu_cat/our-research) [Digital content: would higher platform fees drive down piracy?](https://neoma-bs.com/news/digital-content-would-higher-platform-fees-drive-down-piracy) [![NEOMAresearch_GONZALEZ-GOMEZ_Gender-and-network_2025](/sites/default/files/styles/homepage_news_header_xxl/public/uploaded_images/neomaresearch_gonzalez-gomez_gender-and-network_2025.png?itok=mgUX7YTV)](https://neoma-bs.com/news/why-does-accurate-recall-social-networks-vary-gender)[Our Research](https://neoma-bs.com/actu_cat/our-research) [Why does accurate recall of social networks vary by gender?](https://neoma-bs.com/news/why-does-accurate-recall-social-networks-vary-gender) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/NEOMAresearch_PAULRAJ-DATAR-NAKAMURA_populisme-et-fournisseurs.png?itok=wwYhw_sa)](https://neoma-bs.com/news/state-fragility-populism-and-checks-and-balances-3-criteria-evaluating-suppliers-country-risk)[Our Research](https://neoma-bs.com/actu_cat/our-research) [State fragility, populism, and checks and balances: 3 criteria for evaluating suppliers “country risk”](https://neoma-bs.com/news/state-fragility-populism-and-checks-and-balances-3-criteria-evaluating-suppliers-country-risk) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/fonti-fabio-NEOMA-JoM-sports-data.png?itok=iNDWp8oq)](https://neoma-bs.com/news/using-sports-data-advance-management-research-fabio-fonti)[Our Research](https://neoma-bs.com/actu_cat/our-research) [Using sports data to advance management research, by Fabio Fonti](https://neoma-bs.com/news/using-sports-data-advance-management-research-fabio-fonti) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/Paulraj-Coopetition-innovation-NEOMA.png?itok=TZesWy3x)](https://neoma-bs.com/news/coopetition-and-innovation-managers-hold-key-success)[Our Research](https://neoma-bs.com/actu_cat/our-research) [Coopetition and innovation: managers hold the key to success](https://neoma-bs.com/news/coopetition-and-innovation-managers-hold-key-success) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/MENEZES-Mozart-NEOMA-POMS.jpg?itok=nVZ02cPu)](https://neoma-bs.com/news/how-strategically-plan-use-renewable-energy)[Our Research](https://neoma-bs.com/actu_cat/our-research) [How to strategically plan the use of renewable energy?](https://neoma-bs.com/news/how-strategically-plan-use-renewable-energy) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/DySES-conference-2022_NEOMA-Rouen-1.jpg?itok=o7Ugyihw)](https://neoma-bs.com/news/solving-complex-problems-2022-dyses-conference-neoma)[Our Research](https://neoma-bs.com/actu_cat/our-research) [Solving complex problems: 2022 DySES Conference at NEOMA](https://neoma-bs.com/news/solving-complex-problems-2022-dyses-conference-neoma) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/DySES2022-NEOMA.jpg?itok=q84UT-sR)](https://neoma-bs.com/news/dyses-conference-2022-neoma)[Our Research](https://neoma-bs.com/actu_cat/our-research) [DySES conference 2022 at NEOMA](https://neoma-bs.com/news/dyses-conference-2022-neoma) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/aloosh-arash-NEOMA-biggest-research-project-jan22.jpg?itok=hcbMkvbt)](https://neoma-bs.com/news/biggest-financeeconomics-research-project)[Our Research](https://neoma-bs.com/actu_cat/our-research) [The biggest finance/economics research project!](https://neoma-bs.com/news/biggest-financeeconomics-research-project) ![](/sites/default/files/styles/homepage_news_header_xxl/public/img/salespeople-benefit-cost-calculus-scaled.jpeg?itok=dMODNxep) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/salespeople-benefit-cost-calculus-scaled.jpeg?itok=dMODNxep)](https://neoma-bs.com/news/salespeoples-avoidance-big-whale-customers-published-journal-marketing-review)[Our Research](https://neoma-bs.com/actu_cat/our-research) [Salespeople’s avoidance of ‘big whale’ customers. Published in Journal of Marketing review](https://neoma-bs.com/news/salespeoples-avoidance-big-whale-customers-published-journal-marketing-review) [![](/sites/default/files/styles/homepage_news_header_xxl/public/img/business-value-of-social-media-scaled.jpeg?itok=oWZMYhI8)](https://neoma-bs.com/news/why-develop-social-media-initiatives-published-decision-support-systems-review)[Our Research](https://neoma-bs.com/actu_cat/our-research) [Why develop social media initiatives? Published in Decision Support Systems review](https://neoma-bs.com/news/why-develop-social-media-initiatives-published-decision-support-systems-review) **How to make complexity an advantage for businesses and organisations?** To deal with the growing complexity in multi-faceted markets, business models, organisational forms, and value chains, and the behaviours of individuals, groups, organisations, and crowds, businesses and organisations today must understand and design effective strategies. Research in this area focuses on developing research/data-based insights as well as decision-support tools for managers to operate in the increasingly complex contemporary markets and business environments. ## Publication ## 2025 Anjum, N., [**Paulraj, A.**](https://neoma-bs.fr/professeurs/paulraj-antony-3), Blome, C., & Rajkumar, C. (2025). Environmental process design and performance: Understanding the key role of learning by doing and employee empowerment. *International Journal of Production Economics*. Antony, R., Sharma, M., & [**Ishizaka, A.**](https://neoma-bs.fr/professeurs/ishizaka-alessio) (2025). Green entrepreneurial mindset for a sustainable future: Does environmental dynamism have a say? *Business Strategy and the Environment*. Ariningsih, P. K., Irawan, C. A., [**Paulraj, A.**](https://neoma-bs.fr/professeurs/paulraj-antony-3), & Dai, J. (2025). A pharmaceutical distribution network considering supply cycles, waste, and inequity. *Computers and Operations Research*, 176. [**Belaounia, S.**](https://neoma-bs.fr/professeurs/belaounia-samia), & [**Bouslama, G.**](https://neoma-bs.fr/professeurs/bouslama-ghassen) (2025). International intensity, regional dispersion, and institutional distance: How a multinational configuration shapes capital structure. *International Business Review*, 34(6), 102504. Block, J., Brandstetter, C., & [**Zaggl, M.**](https://neoma-bs.fr/professeurs/zaggl-michael) (2025). Maker motives and entrepreneurial opportunity evaluation in academic makerspaces. *Small Business Economics*. Boasiako, K. A., [**Adasi Manu, S. A**.](https://neoma-bs.fr/professeurs/adasi-manu-sylvester), Boamah, E. O., & Bonsu, C. O. (2025). Skilled labor shortage risk and dividend payout policy. *The European Journal of Finance*, 1–19. Boasiako, K. A., [**Adasi Manu, S**.](https://neoma-bs.fr/professeurs/adasi-manu-sylvester), Kyiu, A., & Tawiah, B. (2025). Auditor litigation risk and capital structure dynamics. *The International Journal of Accounting*, 60(2). [**Byun, K**](https://neoma-bs.fr/professeurs/byun-kate-jeonghee)., & Yoo, S. (2025). Does overconfidence of CEOs increase startup performance? The role of marketing capability. *European Journal of Marketing*. Caloffi, A., [**Colovic, A.**](https://neoma-bs.fr/professeurs/colovic-ana), Rossi, F., Yang, J., & [**Bagherzadeh Niri, M.**](https://neoma-bs.fr/professeurs/bagherzadeh-niri-mehdi) (2025). Determinants of crowdsourcing openness in high-urgency conditions: A configurational approach. *R&D Management*. [**Cao, L**.](https://neoma-bs.fr/professeurs/cao-lanlan), Yang, J., & Chen, Y. (2025). Managing artificial intelligence across functions for enhanced retail firm performance. *European Management Review*, emre.70042. Cavallo, B., & [**Ishizaka, A.**](https://neoma-bs.fr/professeurs/ishizaka-alessio) (2025). A comparative study on precision of direct evaluations, the pairwise comparisons method and the Best-Worst Method. *Omega: The International Journal of Management Science*, 130. [**Chibane, M**.](https://neoma-bs.fr/professeurs/chibane-mohamed), & [**Janson Calamaro, N.**](https://neoma-bs.fr/professeurs/janson-calamaro-nathalie) (2025). Is Bitcoin the best safe haven against geopolitical risk? *Finance Research Letters*, 74. [**Colovic, A**.](https://neoma-bs.fr/professeurs/colovic-ana), [**Bagherzadeh Niri, M**.](https://neoma-bs.fr/professeurs/bagherzadeh-niri-mehdi), & Liévin, J.-L. (2025). Choosing the right crowdsourcing strategy: Implications for governments' crowdsourcing initiatives. *Public Administration Review*. [**Colovic, A.**](https://neoma-bs.fr/professeurs/colovic-ana), Caloffi, A., Rossi, F., & Russo, M. (2025). Institutionalising the digital transition: The role of digital innovation intermediaries. *Research Policy*, 54(1). [**Ding, R**.](https://neoma-bs.fr/professeurs/ding-rong-2), Florackis, C., & Zhang, J. Z. (2025). Mandatory central clearing and derivatives offsetting. *Accounting Forum*, 1–21. Faruquee, M., [**Paulraj, A.**](https://neoma-bs.fr/professeurs/paulraj-antony-3), Zhang, L., & Irawan, C. A. (2025). Formal or informal governance mechanism: A contingent view in resolving supply chain disruptions. *International Journal of Operations and Production Management*. Jafari, H., [**Paulraj, A.**](https://neoma-bs.fr/professeurs/paulraj-antony-3), & Ghaderi, H. (2025). Leveraging last mile logistics for customer responsiveness in omni-channel retailing: The contingency effects of environmental uncertainty. *IEEE Transactions on Engineering Management*, 72, 3200–3214. Khan, J., [**Ishizaka, A.**](https://neoma-bs.fr/professeurs/ishizaka-alessio), & Babai, M. Z. (2025). Enhancing multi-criteria inventory classification: Resolving boundary issues with VIKOR-Fuzzy Sorting. *International Journal of Production Economics*. Khan, J., [**Ishizaka, A.**](https://neoma-bs.fr/professeurs/ishizaka-alessio), & Kheybari, S. (2025). Risk assessment of perishable products supply chains amidst COVID-19 through multi-criteria visualization. *IMA Journal of Management Mathematics*. **Kleinaltenkamp, M.,** Kleinaltenkamp, M. J., & Tierney, K. D. (2025). The emergence, stabilization, and destabilization of resources: Gated reverb and the sound of the 80s. *Industrial Marketing Management*, 129, 166–181. Le Dain, M.-A., [**Allal-Chérif, O.**](https://neoma-bs.fr/professeurs/allal-cherif-oihab), & Poissonnier, H. (2025). Identifying purchasing and supply management grand challenges through a literature review of its paradoxes. *Supply Chain Forum: An International Journal*, 1–16. Li, W., [**Ding, R.**](https://neoma-bs.fr/professeurs/ding-rong-2), & Zhang, Z. (2025). What role do directors' networks play in corporate brownwashing? *Business Ethics, the Environment and Responsibility*. Liu, F., & [**Sainathan, A.**](https://neoma-bs.fr/professeurs/sainathan-arvind) (2025). Maximizing profit and minimizing waste with buy-x-get-y-free promotion policies during clearance sales. *Production and Operations Management*. Loignon, A., [**Fonti, F**.](https://neoma-bs.fr/professeurs/fonti-fabio), [**Bagherzadeh Niri, M**.](https://neoma-bs.fr/professeurs/bagherzadeh-niri-mehdi), Gurca, A., & Shresta, S. (2025). When more is less: The role of social capital in managing talent in teams. *Academy of Management Discoveries*. Lu, L., [**Jalali, H**.](https://neoma-bs.fr/professeurs/jalali-hamed), & Menezes, M. B. C. (2025). An efficient algorithm for large-scale dynamic assortment planning problems. *European Journal of Operational Research*, S0377221725007349. Lu, L., [**Jalali, H.**](https://neoma-bs.fr/professeurs/jalali-hamed), & Menezes, M. B. C. (2025). An efficient algorithm for large-scale dynamic assortment planning problems. *European Journal of Operational Research*, S0377221725007349. [**Mandal, P**](https://neoma-bs.fr/professeurs/mandal-prasenjit)**.,** & Roy, A. (2025). Fighting together: Agency vs. wholesale distribution contracts for digital content supply chains in the presence of piracy. *Manufacturing & Service Operations Management*, msom.2024.1186. [**Mandal, P.**](https://neoma-bs.fr/professeurs/mandal-prasenjit), Chakraborty, A., & Kumar, R. R. (2025). Investigating the manufacturer's decision to invest in generative AI. *Journal of the Operational Research Society*, 1–15. [**Manthiou, A**.](https://neoma-bs.fr/professeurs/manthiou-aikaterini), & [**Kuppelwieser, V.**](https://neoma-bs.fr/professeurs/kuppelwieser-volker-georg) (2025). An ethical triangulation approach to tourism. *Tourism Management*. [**Manthiou, A**.](https://neoma-bs.fr/professeurs/manthiou-aikaterini), [**Ayadi, K**.](https://neoma-bs.fr/professeurs/ayadi-kafia), & [**Fan, H**.](https://neoma-bs.fr/professeurs/fan-haosheng-2) (2025). Destination in crisis: Place identity degradation. *Annals of Tourism Research*, 115, 104048. [**Marval, M.**](https://neoma-bs.fr/professeurs/marval-moyra) (2025). International linkages between entrepreneurial ecosystems: Understanding the role of corporate accelerators. *Small Business Economics*. [**Marval, M**.](https://neoma-bs.fr/professeurs/marval-moyra), & Mauer, R. (2025). Les transformations des accélérateurs corporate et leur influence sur les interactions grande entreprise-startup pour l'innovation ouverte. *Innovations - Revue d'Economie et de Management de l'Innovation*. [**Nakamura, A.**](https://neoma-bs.fr/professeurs/nakamura-azusa-5), [**Paulraj, A.**](https://neoma-bs.fr/professeurs/paulraj-antony-3), [**Datar, A.**](https://neoma-bs.fr/professeurs/datar-aneesh-5), & Barbieri, P. (2025). The intriguing effect of women board representation and women power on global supply base risk. *International Journal of Operations and Production Management*. Pan, X., Zhen, C., Mangla, S. K., **Gupta, S**., Ali, I., & Song, M. (2025). The impact of global value chain embeddedness on decarbonization in sunset industries. *International Journal of Production Economics*, 109764. [**Paulraj, A.**](https://neoma-bs.fr/professeurs/paulraj-antony-3), Anjum, N., & Blome, C. (2025). Joint information sharing governance in buyer-supplier relationships: The role of partnership and monitoring in acquiring useful supplier innovations. *International Journal of Production Economics*. [**Paulraj, A**.](https://neoma-bs.fr/professeurs/paulraj-antony-3), Barbieri, P., Blome, C., Rajkumar, C., & Prasanna, S. R. (2025). Could the double-edged nature of innovation partnership with suppliers invoke the "other sides" of trust and interdependence? *Journal of Purchasing and Supply Management*, 101054. [**Paulraj, A**.](https://neoma-bs.fr/professeurs/paulraj-antony-3), Subramanian, N., Jayaram, J., & Blome, C. (2025). The dark and bright sides of dependence relationships and their effect on buyer-supplier unethical behaviour. *International Journal of Production Research*. [**Paulraj, A.**](https://neoma-bs.fr/professeurs/paulraj-antony-3), Zhang, I., Faruquee, M., & Irawan, C. A. (2025). Effect of product and process complexities on disruptions: Can coordination and transparency negate this effect? *Industrial Marketing Management*. [**Peron, M**.](https://neoma-bs.fr/professeurs/peron-mirco), Panza, L., Demiralay, E., & Talluri, S. (2025). Additive manufacturing for spare parts management: Is decentralized production always environmentally preferable? *IEEE Transactions on Engineering Management*, 72. [**Peron, M**.](https://neoma-bs.fr/professeurs/peron-mirco), Saporiti, N., Coruzzolo, A. M., Lolli, F., & Holmström, J. (2025). The impact of additive manufacturing on supply chain resilience: A Delphi study. *Technological Forecasting and Social Change*, 219. [**Peron, M.**](https://neoma-bs.fr/professeurs/peron-mirco), Saporiti, N., Pozzi, R., & Ciano, M. P. (2025). Blockchain in the pharmaceutical sector: Empirical evidence on the associated challenges and countermeasures. *International Journal of Production Economics*, 288, 109685. Quintane, E., Brashears, M. E., [**González-Gómez, H.**](https://neoma-bs.fr/professeurs/gonzalez-helena), & Brands, R. (2025). Gender, network recall, and structural holes. *Personnel Psychology*. Ramadhan, F., Irawan, C. A., [**Paulraj, A.**](https://neoma-bs.fr/professeurs/paulraj-antony-3), & Cai, Z. (2025). A bi-objective truck traveling salesman problem with drone and boat considering an equity-based perspective in disaster relief distribution. *IEEE Transactions on Engineering Management*, 72, 3704–3719. Rath, S. B., [**Mandal, P.**](https://neoma-bs.fr/professeurs/mandal-prasenjit), Basu, P., & Tang, O. (2025). How a platform's private label interacts with a manufacturer's financing strategy. *International Journal of Production Research*, 1–26. Sahoo, S., Venkatesh, V. G., Shi, Y., Sreedharan, V. R., & [**Schleper, M. C.**](https://neoma-bs.fr/professeurs/schleper-martin) (2025). Analyzing the effect of lean six sigma practices and green culture on circular manufacturing capabilities in achieving 3P performance. *Business Strategy and the Environment*, bse.70197. Seepana, C., [**Paulraj, A.**](https://neoma-bs.fr/professeurs/paulraj-antony-3), & [**Datar, A.**](https://neoma-bs.fr/professeurs/datar-aneesh-5) (2025). Environmental uncertainties and reciprocal investments within coopetition: The contingent role of appropriability mechanisms. *International Journal of Production Economics*, 109811. Sodhi, M. S., Roscoe, S., Ellram, L. M., Tang, C., Sarkis, J., Handfield, R. B., Roehrich, J. K., & [**Schleper, M. C.**](https://neoma-bs.fr/professeurs/schleper-martin) (2025). Infiltration, interdiction, and other covert supply chain operations: A research agenda. *International Journal of Operations & Production Management*, 45(13), 233–252. [**Song, Y. (Amy)**](https://neoma-bs.fr/professeurs/song-amy), Kim, T. J., Zuo, P., & [**Fan, H.**](https://neoma-bs.fr/professeurs/fan-haosheng-2) (2025). Navigating patients' word-of-mouth: Attribution theory and the dynamics of self-empowerment in elective medicine. *Social Science & Medicine*, 387, 118711. [**Zaggl, M**](https://neoma-bs.fr/professeurs/zaggl-michael). (2025). How artifact-based and authority-based coordination affect propagation costs in open source software development. *MIS Quarterly*. [**Zaggl, M**](https://neoma-bs.fr/professeurs/zaggl-michael). A., Linzmajer, M., Walsh, G., Reinhardt, R., & Pottbäcker, J. (2025). Success of mass customization toolkits: Product design typicality as boundary condition. *Journal of Business Research*, 200, 115669. [**Zaggl, M.,**](https://neoma-bs.fr/professeurs/zaggl-michael) Malhotra, A., Alexy, O., & Majchrzak, A. (2025). Maximize the wisdom of the crowd for complex problems. *MIT Sloan Management Review*. ## Seminars and workshops ## 2023-24 - **Editor’s Talk – Friday, 7 June 2024, Reims Campus:** The art of publishing in top-tier journals: Insights from the editorial trenches. In this talk, Dr. Stefano Brusoni, the Vice Rector for Continuing Education at ETH Zurich, leverages his extensive editorial experience as Senior Editor for Organization Science and as Associate Editor for Strategic Management Journal to guide faculty members on the nuances of publishing in leading management journals. ### Complexity Advantage – Complexity of Crowds Sub Area - **Paper development workshop – Monday, 2 October, 2023, Paris Campus**: Doctoral Paper development workshop, Ann MAJCHRZAK USC Marshal Business School, USA Senior Editor of MIS Quarterly (MISQ), Former Senior Editor of Organization Science (for 15 years) - **Research Talk – Tuesday, 3 October, 2023, Paris Campus**: Crowdsourcing 2.0, Ann MAJCHRZAK - **One-to-one paper review – Thursday, 5 October, 2023, Paris Campus**: One-to-one paper review for NEOMA faculty, Ann MAJCHRZAK - **One-to-one paper review – Monday, 9 October, 2023, Reims Campus**: One-to-one paper review for NEOMA faculty, Ann MAJCHRZAK - **Research seminar -Tuesday, 10 October, 2023, Reims Campus**: Research workshop seminar for NEOMA faculty, Ann MAJCHRZAK. ### Complexity Advantage – The Value Chain & Operational Complexity Sub Area - **Research seminar – Wednesday, 7 February 2024, Rouen Campus and online**: Prof. Sri Talluri (co-editor in chief of Decision Sciences) from Michigan State University. Research seminar on “The Impact of Manufacturing and Structural Efficiencies on Supplier Performance: A Multidimensional Investigation” and “Decision Sciences: introduction to the journal, how to publish and other useful tips. - **Paper development workshop – Friday, 9 February 2024, Rouen Campus**: Paper development workshop by Prof. Sri Talluri (co-editor in chief of Decision Sciences) from Michigan State University. ## Research impact **Pedagogy** **Examples of courses linked to this sub-Area include:** "Financial Analysis for Business Decision Making", "Planning Budgeting Forecasting", "Risk Management and Internal Control", "Entrepreneurship", "Entrepreneurial Innovation and Design Thinking", "Financial Decisions under Uncertainty", "Behavior and Strategic Decisions in Corporate Finance", "Operational Risk and Resiliency", "Fundamentals of Behavioral Science", "Geopolitics and International Relations", OB and Intercultural Management", "Operations Management", "Forecasting and Inventory Management", "Supply Chain Modeling", "Marketing and New Business Models", "Brand Management and Storytelling", "Market Intelligence", "Territorial and Collective Marketing", "International Business: Disruption and Challenges", "The Economics of Culture", "The Art Market in the World", "Organisational Behaviour and Team Management", "Cross-cultural Agility in Global Business", "Negociation and Dispute Resolution" **Chairs, partners, and funded projects** The AE includes five externally funded research projects: - Collaborative Platform for Entrepreneurship (Grand Est Region), whose goal is to create a scientific community in entrepreneurship to support actors of the entrepreneurial ecosystem of the Grand Est Region - FUMA (Normandy Region), whose goal is to help the Region redesign its logistic flows - Logistic Park for the Future (Normandy Region, Ile de France Region), whose goal is to develop a new approach to logistic structures in “Vallée de Seine” that integrates economic growth and environmental challenges - PORTERR (Normandy Region), whose goal is to assess the efficiency of the port ecosystem in Normandy - Small and Medium-Sized Enterprises (SMEs) in Times of COVID: Recover Faster with Open Innovation (Grand Reims), whose goal is to develop an Open Innovation initiative to help local firms to grow after the pandemic The AE also integrates the [MOBIS Institute](https://neoma-bs.com/faculty-and-research/research/centres-of-expertise-chairs-institutes/mobis). Created in 2007 with an applied research orientation, the goal of MOBIS Institute is to better understand mobility under ecological and technological constraints [ ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/41342-peron-mirco.jpg?itok=vTau7dl-) PERON Mirco Associate Professor Système d'Information, Supply Chain Management & aide à la Décision ](https://neoma-bs.com/professors/peron-mirco) ### Key Facts - 110+ research projects - 20+ internal and external grants - 65+ professors working on projects - 94 courses - MOBIS Institute ### Chairs, partners and financed projects ![](/sites/default/files/styles/large/public/img/Logo_Grand-Reims.jpg?itok=ZQdbbAbi) ![](/sites/default/files/styles/large/public/img/Logo_GrandEst.png?itok=d6eL5631) ![](/sites/default/files/styles/large/public/img/Logo_Region-ileDeFrande-1.jpg?itok=yxXvSacI) ![](/sites/default/files/styles/large/public/img/Logo_RegionNormandie-1.jpg?itok=3H8Buw-J) ![](/sites/default/files/styles/large/public/img/Logo_NEOMA-BS-Institut-Mobis-1.png?itok=Q5cE0yAR)