# Next Leader with FERRERO Chair

 

 

 
		{
			"@context": "https://schema.org",
			"@type": "BreadcrumbList",
			"itemListElement": [
		        {
            "@type": "ListItem",
            "position": 1,
            "name": "Home",
            "item": "https://neoma-bs.com/"
        },		        {
            "@type": "ListItem",
            "position": 2,
            "name": "Next\u0020Leader\u0020With\u0020FERRERO\u0020Chair",
            "item": "https://neoma-bs.com/node/8233.md"
        }				]
	}
	 - [Home](https://neoma-bs.com/)
- Next Leader With FERRERO Chair
 
  

 

   As a partner of NEOMA Business School for many years, Ferrero France is highly involved in:

- The recruitment of qualified profiles (students and graduates)
- Teaching multidisciplinary case studies in the Masters in Management programme
- Supporting students, with Jean-Baptiste Santoul, CEO of Ferrero France, godfather of the MiM class of 2018
- CSR actions in the role of official partner of the MiM start-of-the-year seminar, focused on Corporate Social Responsibility

With these longstanding connections, NEOMA Business School has united with Ferrero France, a subsidiary of Ferrero Group and national leader in the chocolate industry, for a Chair based on:

- Three case studies that cover the entire Masters in Management curriculum
- A brand-new immersion programme within the executive management at Ferrero France
- Meetings with students to better understand the special features of the agri-food sector and its career opportunities

##  1. Three case studies 



 Divided over three years within the Masters In Management programme, these three case studies promote a comprehensive, open-door approach so that each student can discover different disciplines from complementary angles:

- Pre-Masters: transdisciplinary case study (marketing, law, accounting) based on a new product: the Nutella biscuit
- 1st year of Master’s course: Marketing case study based on an iconic brand: Kinder
- 2nd year of Master’s course: Case study on the strategic relationship between the food industry and distributors, in partnership with E.Leclerc: a real case inspired by real situations for identifying and assessing the new approaches in producer/distributor relations and commercial negotiations

##  2. Deep Dive into Leadership 



 This innovative approach aims to provide Masters in Management students a unique opportunity to spend two days immersed in the company with a member of the executive committee at Ferrero France. The aim of this project is to create a dialogue between students and executive committee members concerning new managerial stances and the connected values, beyond the expertise connected to the various positions:

- Controlling management and leadership concerns at the highest levels of a multinational company
- Understanding the major changes to come, particularly subjects connected to corporate social responsibility or the digital revolution
- Formulating strategic recommendations and attitude surveys via comprehensive feedback

##  3. Sharing leader experience 



 Through this Chair, Ferrero France can benefit from regular, personalised encounters with students to highlight the special features of the agri-food industry and the career opportunities at the company:

- Participation in Business Trade Fairs, Professional Conventions, etc.
- Involvement of Ferrero France managers in the Masters of Science or Advanced Masters programmes on specific subjects: industrial strategy, supply chain, corporate finance, etc.