![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# RUIZ GARCIA Maria { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "RUIZ\u0020GARCIA\u0020Maria", "item": "https://neoma-bs.com/node/8476.md" } ] } - [Home](https://neoma-bs.com/) - RUIZ GARCIA Maria ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/2678-ruiz-garcia-maria.jpg?itok=xlDyuge9)RUIZ GARCIA Maria Clinical Professor - About - Academic publications [Finance](https://neoma-bs.com/departements/finance) Master, Accounting, Corporate finance María RUIZ GARCÍA, CFA, is a professor of Finance at NEOMA Business School. She is the director of the MSc Finance: Investment & Wealth Management. Her primary areas of research and teaching are Financial Reporting (IFRS and US GAAP) and Corporate Finance. She is particularly involved with e-learning programmes and on-line courses. Maria has published several cases in « The case Center » on numerous subjects such as investment opinion on Hermes, Prada brand financial valuation, financial modelling and business planning. She is currently working at Neoma Business School teaching in the Executive MBA and Masters programmes. ### Areas of research - International financial reporting - Luxury brand valuation - Financial modeling ## Recent academic contributions COLLARD, F., M. RUIZ - "Financial Detective: the story behind the numbers" - 2025, *The Case Centre* RUIZ, M., I. MIROIR-LAIR, C. DAUSSY - "Champagne for All!" - 2024, *The Case Centre* RUIZ, M., C. DAUSSY, I. MIROIR-LAIR, "La valorisation des stocks - étude de cas sur les stocks de champagne et la valeur temps" in *La Valorisation des actifs - Nouvelles approches, nouveaux domaines*., Jean-Michel HUET et Franck PIGNEDE Ed., Pearson Education, pp. 53-82, 2023 ## Others RUIZ, M. - "Certains cours sont animés par les professionnels en salle de marché, mettant les étudiants en situation -entretien- Dogfinance" - 2021, Reims ## Chapters RUIZ, M., C. DAUSSY, I. MIROIR-LAIR, "La valorisation des stocks - étude de cas sur les stocks de champagne et la valeur temps" in *La Valorisation des actifs - Nouvelles approches, nouveaux domaines*., Jean-Michel HUET et Franck PIGNEDE Ed., Pearson Education, pp. 53-82, 2023 DUBREUILLE, S., A. DUMESNIL, M. RUIZ, "Valorisation du capital humain" in *Evaluation d'actifs - Nouvelles approches, nouveaux domaines*., Jean-Michel Huet & Franck Pignède Ed., Pearson Education, pp. 153-176, 2023 RUIZ, M., J.-M. HUET, "La valorisation des marques" in *La valorisation des actifs: Nouvelles approches, nouveaux domaines*., Jean-Michel Huet & Franck Pignède Ed., Pearson Education, pp. 105-124, 2023 RUIZ, M., I. MIROIR-LAIR, "Evolution des normes IFRS et leur impact sur la performance" in *Audit et performance. Stratégies et outils de pilotage des entreprises*., Huet Jean-Michel Ed., Pearson Education, pp. 37-60, 2021 RUIZ, M., I. MIROIR-LAIR, "La multiplicité des indicateurs: audit et reporting de performances en IFRS" in *Audit et performance. Stratégies et outils de pilotage des entreprises*., Huet Jean-Michel Ed., Pearson Education, pp. 121-141, 2021 RUIZ, M., "Normes de reporting financier internationales" in *Analyse financière internationale : Stratégie, évaluation financière et gestion*., Catherine Karyotis Ed., Gualino Lextenso Editions, pp. 69-94, 2020 RUIZ, M., "L'évaluation financière de la marque: les nouveaux défis" in *Management du Luxe - Opportunités et challenges*., Emmanuelle Rigaud-Lacresse et Fabrizio Maria Pini Ed., Vuibert, pp. 85-107, 2019 RUIZ, M., "La valorisation des marques de luxe: la société Prada" in *Management du Luxe, Opportunités et challenges*., Emmanuelle Rigaud-Lacresse et Fabrizio Maria Pini Ed., Editions Vuibert, pp. 284-287, 2019 RIGAUD-LACRESSE, E., A.BRUN, K.JENSEN, L.HERVE, C.ANDRE, M.RUIZ, S.FOURNEAUX, P.BERTOLA, B.QUACQUARELLI, C.CASTELLI, F.SERAIDARIAN, F.PINI, "Growth Archetypes in Luxury Companies" in *New Luxury Management: Creating and Managing Sustainable Value Across the Organization*., Rigaud-Lacresse, Emmanuelle, Pini, Fabrizio Maria Eds, Springer International Publishing, pp. 241-259, 2017 ANDRE, C., A.BRUN, E.RIGAUD-LACRESSE, K.JENSEN, L.HERVE, M.RUIZ, S.FOURNEAUX, P.BERTOLA, B.QUACQUARELLI, C.CASTELLI, F.PINI, F.SERAIDARIAN, "Brand as a Legal Asset for Luxury Companies: Brand Power" in *New Luxury Management: Creating and Managing Sustainable Value Across the Organization*., Rigaud-Lacresse, Emmanuelle, Pini, Fabrizio Maria Eds, Springer International Publishing, pp. 103-124, 2017 RUIZ, M., "Valorisation des stocks" in *Contrôle de Gestion*., Isabelle Miroir Ed., Ellipses, pp. 71-102, 2017 RUIZ, M., "Création de valeur et Target Costing" in *Contrôle de Gestion*., Isabelle Miroir Ed., Ellipses, pp. 162-185, 2017 RUIZ, M., "Décision d'investissement et business plan" in *Contrôle de gestion*., Isabelle Miroir Ed., Ellipses, pp. 292-323, 2017 RUIZ, M., "Synthèse financière à partir du budget" in *Contrôle de gestion*., Isabelle Miroir Ed., Ellipses, pp. 350-375, 2017 RUIZ, M., "Financial Valuation of Luxury Brands" in *New Luxury Management: Creating and Managing Sustainable Value Across the Organization*., Ed., Springer International Publishing, pp. 85-102, 2017 RUIZ, M., "Cas de synthèse" in *Système comptable français et normes IFRS, cas d'application avec corrigés*., RICHARD Jacques Ed., Dunod, 2006 ## Conferences RUIZ, M., "New trends in measuring intangibles" in *24e Congrès annuel de l'EAA*, 2001, Greece RUIZ, M., "La contabilidad ante el nuevo milenio" in *9 Encuentro de Profesores Universitarios de Contabilidad*, 2000, Spain RUIZ, M., "Control de gestion y estrategia : aportes y limitaciones del balanced scorecard americano y del tableau de bord frances" in *IXe Encuentro de profesores*, *ASEPUC*, 2000, Spain RUIZ, M., C.SRANON, "Research on French Funds and Cash Flow Statements : Explaining Security Returns" in *22nd Annual Congress of the European Accounting Association*, 1999, France RUIZ, M., "The accounting model of value. Strategic evaluation models and explanatory factors of value added", 1999, France RUIZ, M., C.SRANON, "On French Funds and Cash Flow Statements Comparative Usefulness" in *8th World Congress of the International Association for Accounting, Education and Research*, 1997, France ## Books RUIZ, M., I.MIROIR-LAIR, I.HAOUET, C.DAUSSY, C.ZAWADZKI, *Contrôle de Gestion*, Ellipses, Paris, France, 2017 DUBREUILLE, S., M.RUIZ, *Level III CFA (r) Summary Notes*, Top Finance by Morgan Intl, 2016 ## Research seminars RUIZ, M., "Measuring Financial Performances" *International Partnership of Business Schools (IPBS)*. 2000, United States RUIZ, M., P.HOARAU, "Les apports de la notion de création de valeur à la gestion à long terme des relations de l'entreprise avec ses partenaires" *Ecole Polytechnique - Carré des Sciences*. 1999, France ## Case studies COLLARD, F., M. RUIZ - "Financial Detective: the story behind the numbers" - 2025, *The Case Centre* RUIZ, M., I. MIROIR-LAIR, C. DAUSSY - "Champagne for All!" - 2024, *The Case Centre* RUIZ, M., D. ROBEY - "Thomas Cook's Recipe for Trouble - Goodwill: Haunting" - 2022, *The Case Centre* RUIZ, M., S. BELAOUNIA - "Building assets… for real: Financial Analysis of Bouygues Construction, leading European company" - 2022, *The Case Centre* RUIZ, M., D. ROBEY - "Thomas Cook's recipe for trouble - a going concern story" - 2021, *The Case Centre*, Wellesley, MA, United States RUIZ, M., P. DAGUET - "Financial Modeling for an investment - QINGDAO" - 2021, *The Case Centre*, Wellesley, MA, United States RUIZ, M. - "Sherlock goes into Finance: Multisector financial reporting and analysis" - 2021, *The Case Centre* RUIZ, M., I.MIROIR-LAIR - "Hermes - The Crown Jewel of French Luxury: Equity Investment Recommendation" - 2020, *The Case Centre* RUIZ, M., S.BELAOUNIA - "Business planning, financial valuation and transaction in France and Germany. How to celebrate it: French Wine or German Beer?" - 2020, *The Case Centre* RUIZ, M., L.HERVE - "The Devil buys Prada: Brand Financial Valuation and Stock Returns" - 2019, *The Case Centre* HERVE, L., M. RUIZ - "CHAMPAGNE AND FINANCE FOR ALL! Analyzing the financial statements of a renowned Champagne producer: Laurent Perrier (LP) S.A" - 2014, *The Case Centre* BOUTEILLER, C., M. RUIZ - "Financial modelling for a Business Plan" - 2011, *The European Case Clearing House (ECCH)* RUIZ, M., L. HERVE - "LVMH's acquisition of 17 % of Hermes: would a broker recommend further investment in the most desirable luxury firm?" - 2011, *The European Case Clearing House (ECCH)*