![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# SPIELMANN Nathalie { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "SPIELMANN\u0020Nathalie", "item": "https://neoma-bs.com/node/8485.md" } ] } - [Home](https://neoma-bs.com/) - SPIELMANN Nathalie ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/2828-spielmann-nathalie.jpg?itok=peqaKITL)SPIELMANN Nathalie Full Professor - About - Academic publications [Marketing](https://neoma-bs.com/departements/marketing) PhD, Marketing Nathalie SPIELMANN is Full Professor of Marketing and Director of the MSc Wine & Gastronomy at NEOMA Business School. She holds a PhD in Marketing from the John Molson School of Business at Concordia University in Montreal (Canada). Dr. Spielmann has published widely in international peer-reviewed publications (*Journal of Business Ethics, Journal of Service Research, Journal of Association of Consumer Research, Journal of Advertising Research, Journal of Business Research)* on topics related to Marketing Strategy, Consumer Behaviour, Advertising, and Wine. She currently serves as an Editorial Review Board Member for three international top-tier journals. Dr. Spielmann currently teaches Consumer Behavior: Sensory and Experiential Marketing and Territorial Marketing at the graduate level. Dr. Spielmann currently works with the City of Reims in the aim of developing coherent and strategic marketing offers in the experiential marketing and tourism sectors. Additionally, she is regularly invited to present her research at professional wine and tourism events (e.g., wine exhibitions, technical conferences, seminars) in France and abroad. She is also co-owner of a champagne wine bar located in the vineyards just outside of Reims. ### Areas of research - Strategic Marketing, Consumer Behavior - Experiential Marketing, Wine and Gastronomy ## Recent academic contributions SPIELMANN, N., C. PARDO, A. MANTONAKIS, "Linguistic Influences on Consumer Perceptions" in *Academy of Wine Business Research*, 2026, Adelaide, Australia SPIELMANN, N., V. KUPPELWIESER, "Retail Distribution for Artisanal Producers: When Extending Beyond Direct-to-Consumer Sales Signals Quality" in *Academy of Wine Business Research*, 2026, Adelaide, Australia SPIELMANN, N., "Invited as guest speaker -Collective and individual identity of Chenin Blanc (attached)" in *Collective and individual identity of Chenin Blanc*, 2025, Angers, France ## Publications SPIELMANN, N., P. GOMEZ, E. MINTON, "The Role of the Ugly = Bad Stereotype in the Rejection of Misshapen Produce", *Journal of Business Ethics*, March 2024, vol. 190, pp. 413–437 DOI : [ 10.1007/s10551-023-05420-1 ](https://dx.doi.org/10.1007/s10551-023-05420-1) TYLER, B., B. LAHNEMAN, D. CERRATO, A. DISCUA CRUZ, K. BEUKEL, N. SPIELMANN, M. MINCIULLO, "Environmental practice adoption in SMEs: The effects of firm proactive orientation and regulatory pressure", *Journal of Small Business Management*, Juin 2024, vol. 62, no. 5 DOI : [ 10.1080/00472778.2023.2218435 ](https://dx.doi.org/10.1080/00472778.2023.2218435) GOMEZ, P., E. MINTON, N. SPIELMANN, "Essential shape: The role of essentialist beliefs in preferences for misshapen produce", *Appetite*, January 2024, vol. 192, no. 1, pp. 107119 DOI : [ 10.1016/j.appet.2023.107119 ](https://dx.doi.org/10.1016/j.appet.2023.107119) SPIELMANN, N., P. ROSSI, "Let’s Drink to That! How Wider Glass Rim Leads to More Pleasurable Purchases", *Journal of Business Research*, March 2024, vol. 175 DOI : [ 10.1016/j.jbusres.2024.114579 ](https://dx.doi.org/10.1016/j.jbusres.2024.114579) WILLIAMS, C., J. J. YOU, N. SPIELMANN, "The effect of breadth of external pressure on leaders in small and medium-sized enterprises: does the firm become more entrepreneurial?", *International Journal of Entrepreneurial Behaviour and Research*, April 2024, vol. 32, no. 5 DOI : [ 10.1108/IJEBR-08-2022-0712 ](https://dx.doi.org/10.1108/IJEBR-08-2022-0712) ORTH, U., N. SPIELMANN, C. MEYER, "Ambient Temperature in Online Service Environments", *Journal of Service Research*, May 2023, vol. 26, no. 2, pp. 155-172 DOI : [ 10.1177/10946705221110848 ](https://dx.doi.org/10.1177/10946705221110848) SPIELMANN, N., S. DOBSCHA, L. J. SHRUM, "Brands and Social Justice Movements: The Effects of True vs. Performative Allyship on Brand Evaluation", *Journal of the Association for Consumer Research*, January 2023, vol. 8, no. 1, pp. 83-94 DOI : [ 10.1086/722697 ](https://dx.doi.org/10.1086/722697) KUPPELWIESER, V. G., N. SPIELMANN, D. VEGA, "Humanitarian Crisis: The (Un)Certainty of Servicescapes and their Impact on Frontline Actors", *Journal of Service Research*, August 2023, vol. 26, no. 3, pp. 371–388 DOI : [ 10.1177/10946705231159715 ](https://dx.doi.org/10.1177/10946705231159715) SPIELMANN, N., C. WILLIAMS, A. K. KOHLI, "Local Roots and Global Responsibility: Terroir Brands and their Responsible Engagement", *Journal of International Marketing*, November 2023, vol. 32, no. 3 DOI : [ 10.1177/1069031X231205255 ](https://dx.doi.org/10.1177/1069031X231205255) MINTON, E. A., N. SPIELMANN, P. GOMEZ, "If I Understand Why a Product Looks Weird, Will I Buy It?", *Journal of Advertising Research*, December 2023, vol. 63, no. 4, pp. 402-417 DOI : [ 10.2501/JAR-2023-027 ](https://dx.doi.org/10.2501/JAR-2023-027) SPIELMANN, N., "Death Primes in Advertisements: How International Advertisers Can Ensure Their Message is Effective", *International Journal of Advertising*, September 2022, vol. 41, no. 6, pp. 1143-1177 DOI : [ 10.1080/02650487.2021.1979787 ](https://dx.doi.org/10.1080/02650487.2021.1979787) SPIELMANN, N., A. DISCUA CRUZ, B. B. TYLER, D. CERRATO, "Signaling stewardship and the value of family in a brand heritage Identity: A cross-cultural study of wineries", *Journal of Business Research*, December 2022, vol. 153, pp. 35-45 DOI : [ 10.1016/j.jbusres.2022.08.017 ](https://dx.doi.org/10.1016/j.jbusres.2022.08.017) SPIELMANN, N., U. ORTH, "Can Advertisers Overcome Consumer Qualms With Virtual Reality? Increasing Operational Transparency through Self-Guided 360-Degree Tours", *Journal of Advertising Research*, June 2021, vol. 61, no. 4 DOI : [ 10.2501/JAR-2020-015 ](https://dx.doi.org/10.2501/JAR-2020-015) SPIELMANN, N., "Green is the New White: How Virtue Motivates Green Product Purchase", *Journal of Business Ethics*, October 2021, vol. 173, no. 4, pp. 759–776 DOI : [ 10.1007/s10551-020-04493-6 ](https://dx.doi.org/10.1007/s10551-020-04493-6) COWAN, K. L. (., N.SPIELMANN, E.HORN, C.GRIFFART, "Perception is Reality… How Digital Retail Environments Influence Brand Perceptions through Presence", *Journal of Business Research*, February 2021, vol. 123, pp. 86-96 DOI : [ 10.1016/j.jbusres.2020.09.058 ](https://dx.doi.org/10.1016/j.jbusres.2020.09.058) GIMENEZ-FERNANDEZ, E. M., K. BEUKEL, B. B. TYLER, N. SPIELMANN, D. CERRATO, A. F. DISCUA CRUZ, M. MINCIULLO, "Should we patent it or keep it a secret? The moderating role of proactive orientation in family versus non-family SMEs", *International Small Business Journal*, August 2021, vol. 39, no. 5, pp. 450-473 DOI : [ 10.1177/0266242620965394 ](https://dx.doi.org/10.1177/0266242620965394) SPIELMANN, N., S. DOBSCHA, T. M. LOWREY, "Real Men Don’t Buy “Mrs. Clean”: Gender Bias in Gendered Brands", *Journal of the Association for Consumer Research*, April 2021, vol. 6, no. 2, pp. 211-222 SPIELMANN, N., "Greenmarketing VS Greenwashing : la frontière est mince !", *Monde des Grandes Ecoles et Universités*, June 2021 COWAN, K. L. (., N.SPIELMANN, "Culture is in the "I" of the Beholder: Identity Confirmation in Tourist Advertisements", *Journal of Business Research*, December 2020, vol. 121, pp. 378-388 DOI : [ 10.1016/j.jbusres.2018.05.015 ](https://dx.doi.org/10.1016/j.jbusres.2018.05.015) SPIELMANN, N., J.SMITH MAGUIRE, S.CHARTERS, "Product Patriotism: How Consumption Practices Make and Maintain National Identity", *Journal of Business Research*, December 2020, vol. 121, pp. 389-399 DOI : [ 10.1016/j.jbusres.2018.05.024 ](https://dx.doi.org/10.1016/j.jbusres.2018.05.024) SPIELMANN, N., E.MINTON, "Representing Another Nation: The Influence of Foreign Citizen Ambassadors on Product Evaluations", *Journal of Business Research*, December 2020, vol. 121, pp. 409-419 DOI : [ 10.1016/j.jbusres.2018.05.035 ](https://dx.doi.org/10.1016/j.jbusres.2018.05.035) TYLER, B., B.LAHNEMAN, K.BEUKEL, D.CERRATO, M.MINCIULLO, N.SPIELMANN, A.DISCUA CRUZ, "SME Managers’ Perceptions of Competitive Pressure and the Adoption of Environmental Practices in Fragmented Industries: A Multi-Country Study in the Wine Industry", *Organization and Environment*, September 2020, vol. 33, no. 3, pp. 437– 463 DOI : [ 10.1177/1086026618803720 Article information ]() ORTH, U., L.LOCKSHIN, N.SPIELMANN, M.HOLM, "Design Antecedents of Telepresence in Virtual Service Environments", *Journal of Service Research*, April 2019, vol. 22, no. 2, pp. 202-218 DOI : [ 10.1177/1094670518812705 ](https://dx.doi.org/10.1177/1094670518812705) GOMEZ, P., N.SPIELMANN, "A taste of the elite: The effect of pairing food products with elite groups on taste perceptions", *Journal of Business Research*, July 2019, vol. 100, pp. 175-183 DOI : [ 10.1016/j.jbusres.2019.03.013 ](https://dx.doi.org/10.1016/j.jbusres.2019.03.013) WILLIAMS, C., N.SPIELMANN, "Institutional Pressures and International Market Orientation in SMEs: Insights from the French Wine Industry", *International Business Review*, May 2019, vol. 28, no. 5, pp. 1-10 DOI : [ 10.1016/j.ibusrev.2019.05.002 ](https://dx.doi.org/10.1016/j.ibusrev.2019.05.002) SPIELMANN, N., A. DISCUA CRUZ, B. TYLER, K. BEUKEL, "Place as a Nexus for Corporate Heritage Identity: An International Study of Family-Owned Wineries", *Journal of Business Research*, May 2019, vol. 129, pp. 826-837 DOI : [ 10.1016/j.jbusres.2019.05.024 ](https://dx.doi.org/10.1016/j.jbusres.2019.05.024) SPIELMANN, N., A.MANTONAKIS, "In Virtuo: How User-Driven Interactivity in Virtual Tours Leads to Attitude Change", *Journal of Business Research*, July 2018, vol. 88, pp. 255-264 DOI : [ 10.1016/j.jbusres.2018.03.037 ](https://dx.doi.org/10.1016/j.jbusres.2018.03.037) SPIELMANN, N., B.BABIN, A.MANTHIOU, "Places as Authentic Consumption Contexts", *Psychology and Marketing*, September 2018, vol. 35, no. 9, pp. 652-665 MINTON, E., N.SPIELMANN, L.KAHLE, C.-H.KIM, "The Subjective Norms of Sustainable Consumption: A Cross-Cultural Exploration", *Journal of Business Research*, January 2018, vol. 82, pp. 400-408 DOI : [ 10.1016/j.jbusres.2016.12.031 ](https://dx.doi.org/10.1016/j.jbusres.2016.12.031) CHARTERS, S., N.SPIELMANN, B.BABIN, "The nature and value of terroir products", *European Journal of Marketing*, April 2017, vol. 51, no. 4, pp. 748-771 SPIELMANN, N., "Larger and Better: Examining how winery size and foreign investments interact with sustainability attitudes and practices", *International Journal of Wine Business Research*, April 2017, vol. 29, no. 2, pp. 178-194 COWAN, K. L., N.SPIELMANN, "The Influence of Rituals on Luxury Product Consumption: Implications for Brands", *Journal of Brand Management*, October 2017, vol. 24, no. 5, pp. 391-404 DOI : [ 10.1057/s41262-017-0045-5 ](https://dx.doi.org/10.1057/s41262-017-0045-5) SPIELMANN, N., C.WILLIAMS, "It Goes With The Territory: Communal Leverage As A Marketing Resource", *Journal of Business Research*, December 2016, vol. 69, no. 12, pp. 5636–5643 DOI : [ http://dx.doi.org/10.1016/j.jbusres.2016.03.071 ](https://dx.doi.org/http://dx.doi.org/10.1016/j.jbusres.2016.03.071) SPIELMANN, N., "Perception du concept “terroir” par les consommateurs : une construction sociale", *La Revue Française d'Oenologie*, April 2016, vol. 275 SPIELMANN, N., "Is it All or Nothing? Testing Schema Congruity and Typicality for Country of Origin Products", *Journal of Business Research*, March 2016, vol. 69, no. 3, pp. 1130–1137 DOI : [ 10.1016/j.jbusres.2015.08.028 ](https://dx.doi.org/10.1016/j.jbusres.2015.08.028) SPIELMANN, N., B. J.BABIN, C.VERGHOTE, "A Personality-Based Measure Of The Wine Consumption Experience For Millennial Consumers", *International Journal of Wine Business Research*, September 2016, vol. 28, no. 3, pp. 228-245 DOI : [ 10.1108/IJWBR-09-2015-0035 ](https://dx.doi.org/10.1108/IJWBR-09-2015-0035) SPIELMANN, N., "Anything but Typical: How Consumers Evaluate Origin Products Based on Their Cues", *International Journal of Wine Business Research*, January 2015, vol. 27, no. 1, pp. 23-39 DOI : [ 10.1108/IJWBR-07-2014-0031 ](https://dx.doi.org/10.1108/IJWBR-07-2014-0031) SPIELMANN, N., M.BERNELIN, "Locavores: Where You Buy Defines Who You Are", *International Journal of Retail & Distribution Management*, July 2015, vol. 43, no. 7, pp. 617-633 SPIELMANN, N., S.CHARTERS, "Characteristics of strong territorial brands: The case of champagne", *Journal of Business Research*, July 2014, vol. 67, no. 7, pp. 1461-1467 DOI : [ 10.1016/j.jbusres.2013.07.020 ](https://dx.doi.org/10.1016/j.jbusres.2013.07.020) SPIELMANN, N., M.DELVERT, "Adapted or Standardized Copy: Is Non-Cultural English the Answer?", *Journal of Business Research*, April 2014, vol. 67, no. 4, pp. 434-440 SPIELMANN, N., "Brand Equity for Origin-Bounded Brands", *Journal of Brand Management*, April 2014, vol. 21, no. 3, pp. 189-201 SPIELMANN, N., S.JOLLY, F.PARISOT, "Terroir in the Media: The Poetry of People, Place and Palate", *International Journal of Wine Business Research*, September 2014, vol. 26, no. 3, pp. 224-240 SPIELMANN, N., "How Funny Was That? Uncovering Humour Mechanisms", *European Journal of Marketing*, July 2014, vol. 48, no. 9-10, pp. 1892-1910 SPIELMANN, N., "Le terroir, terreau de valeur(s)", *www.marketing-professionel.fr*, December 2014, pp. online BORGES, A., B. BABIN, N. SPIELMANN, "Gender Orientation and Retail Atmosphere: Effects on Value Perception", *International Journal of Physical Distribution and Logistics Management*, July 2013, vol. 41, no. 7, pp. 498-511 SPIELMANN, N., & RICHARD, M. O. (2013). How captive is your audience? Defining overall advertising involvement. *Journal of Business Research*, *66*(4), 499-505. https://doi.org/10.1016/j.jbusres.2011.12.002 DOI : [ 10.1016/j.jbusres.2011.12.002 ](https://dx.doi.org/10.1016/j.jbusres.2011.12.002) SPIELMANN, N., M.-O.RICHARD, "How captive is your audience? Defining overall advertising involvement", *Journal of Business Research*, April 2013, vol. 66, no. 4, pp. 499-505 SPIELMANN, N., S.CHARTERS, "The Dimensions of Authenticity in Terroir Products", *International Journal of Wine Business Research*, November 2013, vol. 25, no. 4, pp. 310-324 SPIELMANN, N., "Terroir, quelle signification réelle pour le consommateur ?", *Winebusinessnews.fr*, October 2013 SPIELMANN, N., M. LAROCHE, A. BORGES, "How Service Seasons the Experience: Measuring Hospitality Servicescapes", *International Journal of Hospitality Management*, June 2012, vol. 31, no. 2, pp. 360-368 SPIELMANN, N., C.GELINAS-CHEBAT, "Terroir? That's Not How I would Describe It", *International Journal of Wine Business Research*, November 2012, vol. 24, no. 4, pp. 254-270 SPIELMANN, N., J.KIM, S.MCMILLAN, "Experience effects on interactivity: Functions, processes, and perceptions", *Journal of Business Research*, November 2012, vol. 65, no. 11, pp. 1543-1550 SPIELMANN, N., B.BABIN, "Service with personality: a note on generalizing personality across services contexts", *Journal of Services Marketing*, October 2011, vol. 25, no. 7, pp. 467-474 SPIELMANN, N., B.BABIN, "Testing congruency effects between origin and producer for wines", *International Journal of Wine Business Research*, November 2011, vol. 23, no. 4, pp. 338-354 SPIELMANN, N., J.KIM, "It Doesn't Taste the same from Someone Else's Plate: The Influence of Culture in Interpersonal Retail Service Evaluations", *Journal of Global Academy of Marketing Science*, July 2010, vol. 20, no. 2, pp. 164-172 ## Others SPIELMANN, N. - "Films, podcasts : les initiatives décalées des profs en visio, Maud Kenigswald -citation- Le Figaro étudiant" - 2021, Paris ## Chapters SPIELMANN, N., "Marketing" in *Elgar encyclopedia of family business*., Carole Howorth and Allan Discua Cruz Ed., Edward Elgar Publishing, pp. 293–295, 2024 SPIELMANN, N., "Branding" in *Elgar Encyclopedia of Family Business*., Carole Howorth and Allan Discua Cruz Ed., Edward Elgar Publishing, pp. 28–30, 2024 SPIELMANN, N., "Promotion and events in the wine business" in *Wine Business Management*., S. Charters, J. Gallo Eds, Pearson, pp. 177-191, 2014 SPIELMANN, N., "Promotion et événements" in *Economie et management du vin*., S. Charters, J. Gallo Eds, Pearson, pp. 177-191, 2014 ## Conferences SPIELMANN, N., F. PANTOJA, "The Older the Better? Prescriber and Consumer Differences in the Vintage Effect" in *Academy of Wine Business Research Conference*, 2024, Verona, Italy SPIELMANN, N., J. CRICK, G. FERRIGNO, S. FREEMAN, "Managing coopetition strategies in export markets: Evidence from seventeen countries" in *28th McGill International Entrepreneurship Conference*, 2024 SPIELMANN, N., B. TYLER, B. LAHNEMAN, D. CERRATO, K. BEUKEL, A. DISCUA CRUZ, M. MINCIULLO, "The Influence of Regulatory Context on EO, Proactiveness, & Environmental Practice Adoption" in *82nd Annual Meeting of the Academy of Management*, 2022 SPIELMANN, N., B.TYLER, B.LAHNEMAN, D.CERRATO, K.BEUKEL, A.DISCUA CRUZ, M.MINCIULLO, "Seeking new terroir: How managers’ proactiveness entrepreneurial orientation and attitude relate to environmental practice adoption in SMEs" in *Western Academy of Management Conference*, 2019 SPIELMANN, N., C.WILLIAMS, K.GÖTZ, "Exploring The ‘Give And Take’ In Territorial Branding" in *Academy of Wine Business Research Conference*, 2019, Stellenbosch, South Africa SPIELMANN, N., "A dual-process perspective of consumer responses in virtual service environments" in *21st Academy of Marketing Science World Marketing Congress (AMS WMC)*, 2018, Porto, Portugal COWAN, K. L., N.SPIELMANN, E.HORN, C.GRIFFART, "Perception is reality…haptic factors and digital engagement" in *Global Brand Conference*, 2017, Kalmar, Sweden COWAN, K. L., N.SPIELMANN, "The influence of branded rituals on luxury product consumption practices: Implications for advertising" in *Global Marketing Conference*, 2016 ## Conference invitations SPIELMANN, N., C. WILLIAMS, A. K. KOHLI - "Local Roots and Global Responsibility: Terroir Brands and their Responsible Engagement" - 2024, *American Marketing Association (AMA) Summer Conference*, Boston, United States SPIELMANN, N. - "Exploring the Nexus Between Wine Consumers and Terroir" - 2022, St-Catharine's, Ontario, Canada ## Conference contributions SPIELMANN, N., C. PARDO, A. MANTONAKIS, "Linguistic Influences on Consumer Perceptions" in *Academy of Wine Business Research*, 2026, Adelaide, Australia SPIELMANN, N., V. KUPPELWIESER, "Retail Distribution for Artisanal Producers: When Extending Beyond Direct-to-Consumer Sales Signals Quality" in *Academy of Wine Business Research*, 2026, Adelaide, Australia SPIELMANN, N., "Invited as guest speaker -Collective and individual identity of Chenin Blanc (attached)" in *Collective and individual identity of Chenin Blanc*, 2025, Angers, France SPIELMANN, N., "La proposition de valeur dans le dérèglement climatique - mieux comprendre la psychologie d'achat du consommateur" in *Sparkling Wine Forum*, 2023, Reims, France SPIELMANN, N., V. G.KUPPELWIESER, "To Retail or Not to Retail: Examining the Relationship between Producer-Retailer Proximity and Price Policies" in *2nd International Research E-Workshop on Wine Tourism*, 2020, Online, France Coauthorspresented WILLIAMS, C., J.YOU, N.SPIELMANN, "Beyond the Coping Threshold: How External Pressure impacts Entrepreneurial Orientation in SMEs" in *Academy of Management Annual Meeting*, 2020, Online, United States Coauthorspresented TYLER, B., B.LAHNEMAN, D.CERRATO, K.BEUKEL, A.DISCUA CRUZ, N.SPIELMANN, M.MINCIULLO, "Seeking new terroir: How Managers’ Proactiveness Entrepreneurial Orientation and Attitude Relate to Environmental Practice Adoption in SMEs" in *Western Academy of Management Conference*, 2019, Santa Rosa, United States Coauthorspresented SPIELMANN, N., A.DISCUA CRUZ, B.TYLER, D.CERRATO, K.BEUKEL, B.LAHNEMAN, "Brand Heritage Identity in Family-Owned Firms: An International Study of Wineries", 2019, Montreal, Canada PARK, H., E.MINTON, N.SPIELMANN, "Framing Death Primes in Marketing Communications:Cross-Cultural Differences in Ad Response in A Media Landscape Without Borders", 2019, Montreal, Canada SPIELMANN, N., P.ROSSI, "A glass wide open: How glass shape influences consumer willingness-to-pay", 2019, Bern, Switzerland SPIELMANN, N., "Green Is The New White: Examining The Virtuousness Of Green Product Consumption" in *American Marketing Association*, 2018, New Orleans, United States SPIELMANN, N., "A Dual-Process Perspective Of Consumer Responses In Virtual Service Environments" in *World Marketing Conference*, 2018, Porto, Portugal ROSSI, P., N.SPIELMANN, "A Glass Wide Open: How Glass Rim Width Influences Extraversion And Happiness" in *Academy of Marketing Science*, 2018, New Orleans, United States Coauthorspresented SPIELMANN, N., B.TYLER, B.LAHNEMAN, D.CERRATO, M.MINCIULLO, A.DISCUA CRUZ, K.BEUKEL, "Proactiveness and the use of secrecy in family and nonfamily SMEs: Evidence from the wine industry" in *DRUID*, 2018, Copenhagen, Denmark Coauthorspresented TYLER, B., B.LAHNEMAN, A.CRUZ DISCUA , K.BEUKEL, M.MINCIUOLLO, D.CERRATO, N.SPIELMANN, "How Capabilities of Family-Owned Wineries Moderate the Relationship Between Environmental Practices and Firm Performance" in *Strategic Management Society Special Conference*, 2017, Banff, Canada SPIELMANN, N., P.GOMEZ, "Snobby = Tasty? How Product Elitism Influences Taste Perceptions" in *Society for Consumer Psychology Conference*, 2017, San Francisco, United States SPIELMANN, N., B.TYLER, D.CERRATO, K.BEUKEL, M.MINCIULLO, B.LAHNEMAN, A.DISCUA CRUZ, "Attitudes toward Sustainability, Environmental Practices, and Firm Performance in the Wine Industry: A Multi-Country Study" in *EURAM*, 2017, Glasgow, United Kingdom SPIELMANN, N., K. L.COWAN, C.GRIFFART, E.HORN, "Imagine That! Ad-Induced Telepresence for Online Wine Applications" in *Academy of Wine Business Research*, 2017, Sonoma, United States SPIELMANN, N., B.TYLER, D.CERRATO, K.BEUKEL, M.MINCIULLO, B.LAHNEMAN, A.DISCUA CRUZ, "How Managers’ Perceptions of their Firms’ Attitudes toward the Natural Environment and Entrepreneurial Orientation Relate to the Firms’ Environmental Practices" in *Strategic Management Society Annual Conference*, 2017, Houston, United States Coauthorspresented SPIELMANN, N., "Doing But Not Believing Why Wineries Engage In Sustainability Practices" in *Academy of Wine Business Research Conference*, 2017, Sonoma, United States SPIELMANN, N., J.SMITH MAGUIRE, S.CHARTERS, "Product Patriotism: How Consumption Practices Make and Maintain the Nation" in *RBC International Research Seminar*, 2017, Montreal, Canada SPIELMANN, N., E.MINTON, "Representing Another Nation: The Influence of Foreign Citizen Ambassadors on Product Evaluations" in *RBC International Research Seminar*, 2017, Montreal, Canada SPIELMANN, N., U.ORTH, "Visiting in Mind First and in Body Later? The Workings and Consequences of Virtual Tours" in *Culinary and Wine Tourism Conference*, 2017, Krems, Austria SPIELMANN, N., A.MANTHIOU, B.BABIN, A.MANTONAKIS, "Take me there, I’ll like the product better" in *Academy of Wine Business Research Conference*, 2016, Adelaide, Australia SPIELMANN, N., B.BABIN, C.VERGHOTE, "Personality Matters to Young Wine Consumers" in *Academy of Wine Business Research Conference*, 2016, Adelaide, Australia MANTHIOU, A., N.SPIELMANN, B.BABIN, "Travelling within the borders: How place authenticity drives outcomes." in *Conference*, 2016, Hong Kong, China SPIELMANN, N., L.SADOUN, "Somewhat Different But Not Too Alike: Schema Incongruity In Spokesperson Effects" in *World Marketing Congress*, 2016, Paris, France SPIELMANN, N., A.MANTONAKIS, B.BABIN, A.MANTHIOU, "The Telepresence Effect: Changing Attitudes via Virtual Tours in Marketing Communications" in *Association for Consumer Research*, 2016, Berlin, Germany SPIELMANN, N., "La construction social du terroir" in *Journée Technique des oenologues de champagne*, 2015, Epernay, France SPIELMANN, N., E. MINTON, L. KAHLE, C.-H. KIM, "Social Desirability and Sustainable Consumption: A Cross-Cultural Exploration" in *RBC International Research Seminar*, 2015, Montreal, Canada SPIELMANN, N., "Anything but Typical: How Consumers Evaluate Origin Products Based on Their Cues" in *Academy of Wine Business Research Conference*, 2014, Geisenheim, Germany SPIELMANN, N., "It’s All or Nothing: Testing Schema Congruity and Typicality for Origin Products" in *9th RBC International Research Seminar*, 2013, Montreal, Canada SPIELMANN, N., D. MENIVAL, "Territorial Marketing" in *16th Biennial World Marketing Congress*, 2013, Melbourne, Australia SPIELMANN, N., S. CHARTERS, "The dimensions of authenticity in terroir" in *16th Biennial World Marketing Congress*, 2013, Melbourne, Australia SPIELMANN, N., "When Place Defines the Brand: A Review of Origin-Bounded Brands" in *7th International conference of Academy of Wine Business Research Conference*, 2013, St-Catharine's, Canada SPIELMANN, N., "Terroir: The Black Hole of Wine Marketing?" in *Journées du laboratoire REGARDS*, 2013, Reims, France SPIELMANN, N., "Wine law in context" in *Wine law in context annual seminar*, 2013, France SPIELMANN, N., "Le Terroir : c'est quoi ?" in *Vinisud, le salon international des vins et spiritueux méditerranéens*, 2012, Montpellier, France SPIELMANN, N., C. GELINAS-CHEBAT, "Terroir: the Black Hole of Wine Marketing?" in *6th AWBR (Academy of Wine Business Research) International Conference*, 2011, Bordeaux, France SPIELMANN, N., M. DELVERT, "To adapt or to standardize, a new challenge for copywriting" in *Academy of Marketing Science Conference*, 2011, Reims, France SPIELMANN, N., G.BRODOWSKY, T.GRUBER, A.LOWRIE, A.REPPEL, R.VOSS, "Do marketing faculty have a leading role to play in developing meaningful service-marketing based measures of student evaluation of teaching?" in *35th Marketing Educators Association Conference*, 2011, San Diego, United States SPIELMANN, N., M.GRIFFIN, B.BABIN, "Telepresence and Terroir: The Interplay among Regional Information. Elements on Consumer Evaluations" in *6th AWBR (Academy of Wine Business Research) International Conference*, 2011, Bordeaux, France SPIELMANN, N., B. BABIN, "Capturing Retail/Service Personality across Service Contexts" in *Academy Marketing Sciences Cultural Perspectives in Marketing Conference*, 2010, Lille, France SPIELMANN, N., "The importance of where and who in wine" in *5th Academy of Wine Business Research International Conference (AWBR)*, 2010, Auckland, New Zealand SPIELMANN, N., B. J.BABIN, M.GRIFFIN, "Do Things Come Together in Oregon or in the Bottle?" in *Academy of Marketing Science*, 2010, Portland, United States Coauthorspresented SPIELMANN, N., "It doesn't taste the same from someone else's plate: an exploratory study on the influence of culture in interpersonal retail service evaluations" in *Society for Marketing Advances Annual Conference*, 2009, San Antonio, United States SPIELMANN, N., B.BABIN, A.BORGES, "To perceive is to purchase: how consumers transfer value from store atmospheres based on their gender orientation" in *AFM (Association Française de Marketing)*, 2009, London, United Kingdom SPIELMANN, N., "The Restaurant Personality Scale" in *Academy of Marketing Sciences Annual Conference Doctoral Colloquium*, 2008, Vancouver, Canada SPIELMANN, N., "The Restaurant Personality Scale" in *European Doctoral Programs Association in Management and Business Administration*, 2008, Sorèze, France ## Research seminars SPIELMANN, N., "“Seemingly real": Researching Virtual reality" *University of Kiel*. 2018, Kiel, Germany ## Case studies SPIELMANN, N., C.WILLIAMS - "Champagne Cattier: The Diversification Challenge" - 2018, *Ivey Publishing*, Ontario, United States SPIELMANN, N., D. MENIVAL, S. CHARTERS - "Vranken-Pommery and POP Champagne - 10 years of celebration" - 2010, *The European Case Clearing House (ECCH)* ## Commissioned studies SPIELMANN, N., *"Wine and champagne consumption in France,"*, Grand-Reims, 2022 SPIELMANN, N., *"Short-Breaks In Reims & Local Attractivity"*, Spielmann N., Grand-Reims, 2020 SPIELMANN, N., *"RAPPORT « BUSINESS IMPACT » PROJET ÉTUDIANTS POUR LE GRAND REIMS 2019"*, 2019