![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# JAHANMIR Sara { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "JAHANMIR\u0020Sara", "item": "https://neoma-bs.com/node/8534.md" } ] } - [Home](https://neoma-bs.com/) - JAHANMIR Sara ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/3329-jahanmir-sara.jpg?itok=9R5vJacW)JAHANMIR Sara Associate Professor - About - Academic publications [Strategy & Entrepreneurship](https://neoma-bs.com/departements/strategy-entrepreneurship) PhD, Management Sara Jahanmir (MBA, PhD) is an Associate Professor of Innovation and Entrepreneurship at NEOMA Business School. Prior to joining NEOMA, she held full time academic appointment as Lecturer and Research Affiliate at Massachusetts Institute of Technology. Sara’s research revolves around identifying market opportunities for technology innovations, understanding determinants and barriers to adoption of such innovations in order to comprehend and influence late adopters in a technology's life cycle. Her work has been published in journals such as Journal of Business Research, Journal of Engineering and Technology Management and has also been featured in international media, such as The Wall Street Journal and The Wall Street Journal TV. Sara serves as a member of the editorial review board of Journal of Business Research, has considerable years of business experience and has been member of international juries in Innovation and Entrepreneurship competitions. Sara is also a Visiting Professor in schools in Europe, US and Asia and teaches Entrepreneurship, Innovation and Value Creation in MSc, MBA and EMBA programs. ### Areas of research - Diffusion of Innovations - Technology Adoption - Resistance to Innovation - Late Adopters ## Recent academic contributions LAGES, L. F., G. SILVA, A. I. CANHOTO, L. F. MARTINEZ, S. JAHANMIR, "Balancing people, planet and profit: export strategies for sustainable value creation", *Sustainability Accounting, Management and Policy Journal*, July 2024, vol. 15, no. 4, pp. 961-986 DOI : [ doi/10.1108/SAMPJ-09-2023-0687/ ](https://dx.doi.org/doi/10.1108/SAMPJ-09-2023-0687/) JAHANMIR, S., G. SILVA, E.-J. HULTINK, "Late Adopters’ Technology Adoption and their Satisfaction with the Extent of Innovation" in *30th IPDMC: Innovation and product development management conference*, 2023, Lecco, Italy JAHANMIR, S., G. SILVA, P. GOMES, H. MARTINS GONÇALVES, "Determinants of users’ continuance intention toward digital innovations: Are late adopters different?", *Journal of Business Research*, July 2020, vol. 115, pp. 225-233 DOI : [ 10.1016/j.jbusres.2019.11.010 ](https://dx.doi.org/10.1016/j.jbusres.2019.11.010) ## Publications LAGES, L. F., G. SILVA, A. I. CANHOTO, L. F. MARTINEZ, S. JAHANMIR, "Balancing people, planet and profit: export strategies for sustainable value creation", *Sustainability Accounting, Management and Policy Journal*, July 2024, vol. 15, no. 4, pp. 961-986 DOI : [ doi/10.1108/SAMPJ-09-2023-0687/ ](https://dx.doi.org/doi/10.1108/SAMPJ-09-2023-0687/) JAHANMIR, S., G. SILVA, P. GOMES, H. MARTINS GONÇALVES, "Determinants of users’ continuance intention toward digital innovations: Are late adopters different?", *Journal of Business Research*, July 2020, vol. 115, pp. 225-233 DOI : [ 10.1016/j.jbusres.2019.11.010 ](https://dx.doi.org/10.1016/j.jbusres.2019.11.010) JAHANMIR, S. F., J.CAVADAS, "Factors affecting late adoption of digital innovations", *Journal of Business Research*, July 2018, vol. 88, pp. 337-343 DOI : [ 10.1016/j.jbusres.2018.01.058 ](https://dx.doi.org/10.1016/j.jbusres.2018.01.058) JAHANMIR, S., "Paradoxes or trade-offs of entrepreneurship: Exploratory insights from the Cambridge eco-system", *Journal of Business Research*, November 2016, vol. 69, no. 11, pp. 5101-5105 DOI : [ 10.1016/j.jbusres.2016.04.087 ](https://dx.doi.org/10.1016/j.jbusres.2016.04.087) JAHANMIR, S., L. F.LAGES, "The late-adopter scale: A measure of late adopters of technological innovations", *Journal of Business Research*, May 2016, vol. 69, no. 5, pp. 1701-1706 DOI : [ 10.1016/j.jbusres.2015.10.041 ](https://dx.doi.org/10.1016/j.jbusres.2015.10.041) JAHANMIR, S., L. F.LAGES, "The Lag-User Method: Using laggards as a source of innovative ideas", *Journal of Engineering and Technology Management*, July 2015, vol. 37, pp. 65-77 DOI : [ 10.1016/j.jengtecman.2015.08.002 ](https://dx.doi.org/10.1016/j.jengtecman.2015.08.002) ## Conferences JAHANMIR, S., A.LAMAS, "Facing Late Adopters’ Resistance to Innovation: Joint pricing and operations planning for new products’ launch" in *International Product Development Management Conference*, 2019 JAHANMIR, S., G.SILVA, L. F.LAGES, "Innovation Late Adoption in a Digital Age" in *European Marketing Academy Conference*, 2019, Hamburg, Germany JAHANMIR, S., "Entrepreneurial Performance: Fueled by Paradox or Pushed by Trade-offs" in *Global Innovation and Knowledge Academy 2016*, 2016, Valencia, Spain JAHANMIR, S., J.KÜPER, L. F.LAGES, "Determinants of Late Adoption: The Case of Mobile Commerce" in *23rd International Product Development Management Conference 2016*, 2016, Glasgow, United Kingdom JAHANMIR, S., L. F.LAGES, "The UPS Scale: An Instrument for Measuring Users’ Perception of Simplicity" in *Open and User Innovation Workshop 2014*, 2014, Boston JAHANMIR, S., L. F.LAGES, "Lag Adopter Scale: Laggards, the New SOS for Innovations" in *Global Innovation and Knowledge Academy 2014*, 2014, Valencia, Spain JAHANMIR, S., L. F.LAGES, "Late Adopter Scale: A Measure of Technology Late Adoption" in *21st International Product Development Management Conference 2014*, 2014, Limmerick, Ireland JAHANMIR, S., L. F.LAGES, "Lag-User Method: Using Lag-Users as a Source of Novel Products", *European Marketing Academy EMAC*, 2014, Valencia, Spain JAHANMIR, S., L. F.LAGES, "Late Adopter Scale: A Measure of Technology Late Adoption" in *Conference*, *European Marketing Academy EMAC*, 2013, Turkey ## Conference contributions JAHANMIR, S., G. SILVA, E.-J. HULTINK, "Late Adopters’ Technology Adoption and their Satisfaction with the Extent of Innovation" in *30th IPDMC: Innovation and product development management conference*, 2023, Lecco, Italy LAMAS, A., S.JAHANMIR, "Joint Inventory Planning and Pricing When Launching Innovations" in *30th European Conference on Operational Research*, 2019, Dublin, Ireland JAHANMIR, S., L. F.LAGES, "Late Adopter Scale: A Measure of Technology Late Adoption" in *11th International Open and User Innovation Workshop*, 2013, Brighton, United Kingdom ## Research seminars LAMAS, A., S.JAHANMIR, "Joint Inventory Planning and Pricing When Launching Innovations" *Seminario Ingenieria*. 2019, Vina del Mar, Chile