![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# ERZURUMLU Ismail { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "ERZURUMLU\u0020Ismail", "item": "https://neoma-bs.com/node/8558.md" } ] } - [Home](https://neoma-bs.com/) - ERZURUMLU Ismail ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/3427-erzurumlu-ismail.jpg?itok=2901LMOh)ERZURUMLU Ismail Assistant Professor - About - Academic publications [Marketing](https://neoma-bs.com/departements/marketing) PhD, Management, Marketing Ismail is an Assistant Professor of Marketing at NEOMA Business School. He teaches Marketing Strategy, Marketing Management, and Integrated Marketing Communications. He received his PhD from Koc University. His main research interest focuses on firms’ product portfolio decisions and their impact on firm market value and firm stock risk. He also examines how electronic word-of-mouth (eWOM) mediates competitive spillover effects due to product extension failures within a product category. His research has been recognized by the Academy of Marketing Science (with a finalist position for the AMS Mary Kay Dissertation Proposal Award), the Product Development and Management Association (with a runner-up position in the PDMA-UNH Innovation Dissertation Competition), and the European Marketing Academy (with a finalist position for the EMAC Best Paper Award based on Doctoral Work). He serves as an ad hoc reviewer for the *Journal of Product Innovation Management*. He is a member of the American Marketing Association and the European Marketing Academy. ### Areas of research - Marketing-Finance Interface - Product Failure, Product Recall - Product Innovativeness - B2B Marketing - Conspicuous Consumption ## Recent academic contributions ERZURUMLU, I., "Examining Consumer Responses to Sustainable Innovations in Luxury: The Role of Human-AI Collaboration in New Product Development" *Faculty Awards and Research Excellence Day*. 2025, France ERZURUMLU, I., "Opulent and Responsible?: Brand- and Consumer-Related Factors Shaping Consumer Responses to Sustainable Product Innovation by Luxury Fashion Brands" in *European Marketing Conferenc*, 2025, Madrid, Australia ERZURUMLU, I., "Choice and Payoff of Product Discontinuation Announcements: When Does Impression Management Work?" in *European Marketing Academy Conference*, 2025, Madrid, Spain ## Others ERZURUMLU, I. - "Product Discontinuation and Firm Market Value - EMAC Job Market Workshop" - 2017, Groningen, Netherlands ## Conferences ERZURUMLU, I., "Opulent and Responsible?: Brand- and Consumer-Related Factors Shaping Consumer Responses to Sustainable Product Innovation by Luxury Fashion Brands" in *European Marketing Conferenc*, 2025, Madrid, Australia ERZURUMLU, I., "Choice and Payoff of Product Discontinuation Announcements: When Does Impression Management Work?" in *European Marketing Academy Conference*, 2025, Madrid, Spain ERZURUMLU, I., "Recalls of Innovative Products and Firm Market Value and Firm Stock Risk" in *Marketing Strategy Meets Wall Street Conference*, 2024, Cologne, Germany ERZURUMLU, I., "Recalls of Innovative Products and Firm Market Value and Firm Stock Risk" in *Marketing Strategy Meets Wall Street Conference*, 2024 ERZURUMLU, I., "To Donate or Not to Donate: Dealing with Unsold Luxury Goods" in *5th Monaco Luxury Symposium*, 2023, Monaco ERZURUMLU, I., "To Donate or Not to Donate: Dealing with Unsold Luxury Goods" in *EMAC Conference*, 2023, Odense, Denmark ERZURUMLU, I., N.HARMANCIOGLU, "Is Impression Management Worth The Effort: Do Marketing Capability And Innovation Capacity Help Or Hurt During Product Discontinuation?" in *6th Marketing Strategy Meets Wall Street VI Conference (MSMWS VI)*, 2019 ERZURUMLU, I., "Recalls of Innovative Products and Firm Market Value and Firm Stock Risk" in *41st Annual ISMS Marketing Science Conference*, 2019, Rome, Italy ERZURUMLU, I., "Innovation Recalls And Firm Value And Firm Stock Risk" in *39th Marketing Science Conference*, 2017 ERZURUMLU, I., "Product Discontinuation and Firm Market Value" in *46th EMAC Annual Conference*, 2017, Groningen, Netherlands ERZURUMLU, I., "Product Discontinuation and Firm Market Value" in *38th Marketing Science Conference*, 2016, Shanghai, China ## Conference invitations ERZURUMLU, I. - "Product Failures and Firm Financial Performances" - 2018, New Orleans, United States ERZURUMLU, I. - "Product Discontinuation and Firm Market Value" - 2017, San Francisco, United States ERZURUMLU, I. - "Product Discontinuation and Firm Market Value," - 2017, Charlottesville, VA, United States ERZURUMLU, I. - "Product Failures and Firm Financial Performances" - 2017, Durham, NH, United States ERZURUMLU, I. - "Product Discontinuation and Firm Market Value" - 2015, Leuven, Belgium ## Conference contributions ERZURUMLU, I., "Exploring the Shift to Sustainable New Product Development in Luxury Fashion" in *Marketing Science Conference*, 2024, Sydney, Australia ## Research seminars ERZURUMLU, I., "Examining Consumer Responses to Sustainable Innovations in Luxury: The Role of Human-AI Collaboration in New Product Development" *Faculty Awards and Research Excellence Day*. 2025, France ERZURUMLU, I., "Recalls of Innovative Products and Firm Financial Performance: Firm Market Value and Firm Risk" *NEOMA BS Department Research Seminar Series*. 2019, Paris, France ERZURUMLU, I., "Product Discontinuation and Firm Market Value" *NEOMA Business School*. 2017, Rouen, France