![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# GUPTA Gaurav { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://neoma-bs.com/" }, { "@type": "ListItem", "position": 2, "name": "GUPTA\u0020Gaurav", "item": "https://neoma-bs.com/node/8596.md" } ] } - [Home](https://neoma-bs.com/) - GUPTA Gaurav ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/29804-gupta-gaurav.jpg?itok=aA-vYdZI)GUPTA Gaurav Associate Professor - About - Academic publications [Strategy & Entrepreneurship](https://neoma-bs.com/departements/strategy-entrepreneurship) PhD, Management, Information Systems Gaurav is an Associate Professor of Strategy & Entrepreneurship at NEOMA Business School in France. He teaches agile business models, disruptive strategies and managing digital transformation to graduate and executive MBA students. Gaurav’s research informs entrepreneurial business models, digital transformation and artificial intelligence. His research has appeared in journals like Information & Management, Technology Forecasting & Social Change, Annals of Operations Research and Australasian Journal of Information Systems, along with various prestigious conferences like ICIS, ECIS, AMCIS and HICSS. His teaching case studies have won the best case study award for the EFMD Case Writing Competition 2017 and the 23rd CEEMAN-Emerald Case Writing competition 2017. Gaurav has also served in an editorial role in journals like Information Systems Frontiers and also regularly as the ad hoc reviewer for Information & Management, Communications of the Association for Information Systems, Technological Forecasting and Social Change, along with various prominent conferences. His research is actively discussed in various media outlets like Forbes, Business Because, Authority Magazine, and so on. ### Areas of research - Digital Transformation - Digital Business Models - Artificial Intelligence - Strategic Information Systems ## Recent academic contributions CHAUDHURI, N., G. GUPTA, W. M. LIM , "A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce", *Journal of Retailing and Consumer Services*, January 2026, vol. 88 DOI : [ 10.1016/j.jretconser.2025.104508 ](https://dx.doi.org/10.1016/j.jretconser.2025.104508) CHAUDHURI, N., G. GUPTA, "Beyond the Pandemic: Understanding Social Media’s Evolving Role in Crisis Communication through Temporal Analyses of Information Engagement", *Systèmes d'Information et Management*, June 2025, vol. 29, no. 4, pp. 109-146 DOI : [ 10.54695/sim.244.0109 ](https://dx.doi.org/10.54695/sim.244.0109) CHAUDHURI, N., G. GUPTA, A. POPOVIC, I. BOSE, "Do you believe it? Examining user engagement with fake news on social media platforms", *Technological Forecasting and Social Change*, March 2025, vol. 212, pp. 123950 DOI : [ 10.1016/j.techfore.2024.123950 ](https://dx.doi.org/10.1016/j.techfore.2024.123950) ## Publications CHAUDHURI, N., G. GUPTA, W. M. LIM , "A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce", *Journal of Retailing and Consumer Services*, January 2026, vol. 88 DOI : [ 10.1016/j.jretconser.2025.104508 ](https://dx.doi.org/10.1016/j.jretconser.2025.104508) CHAUDHURI, N., G. GUPTA, "Beyond the Pandemic: Understanding Social Media’s Evolving Role in Crisis Communication through Temporal Analyses of Information Engagement", *Systèmes d'Information et Management*, June 2025, vol. 29, no. 4, pp. 109-146 DOI : [ 10.54695/sim.244.0109 ](https://dx.doi.org/10.54695/sim.244.0109) CHAUDHURI, N., G. GUPTA, A. POPOVIC, I. BOSE, "Do you believe it? Examining user engagement with fake news on social media platforms", *Technological Forecasting and Social Change*, March 2025, vol. 212, pp. 123950 DOI : [ 10.1016/j.techfore.2024.123950 ](https://dx.doi.org/10.1016/j.techfore.2024.123950) DEVASTHALI, S., M. SHARMA, A. SHARMA, G. GUPTA, "Technology Use Across Age Cohorts in Older Adults: Review and Future Directions" Forthcoming *Communications of the Association for Information Systems* GUPTA, G., N. CHAUDHURI, "Decoding GenAI Assimilation in Teams: A Multi-Method Study of GenAI’s Impact on Collaborative Performance in Project-Based Work", *Information Systems Frontiers*, October 2025 DOI : [ 10.1007/s10796-025-10646-7 ](https://dx.doi.org/10.1007/s10796-025-10646-7) CHAUDHURI, N., G. GUPTA, S. K. SHARMA, "Outpacing choices: Examining dynamic consumer preferences across multi-generational information-intensive digital products", *International Journal of Information Management*, August 2024, vol. 77, pp. 102784 DOI : [ 10.1016/j.ijinfomgt.2024.102784 ](https://dx.doi.org/10.1016/j.ijinfomgt.2024.102784) CHAUDHURI, N., G. GUPTA, M. BAGHERZADEH, T. DAIM, H. YALCIN, "Misinformation on social platforms: A review and research Agenda", *Technology in Society*, September 2024, vol. 78, pp. 102654 DOI : [ 10.1016/j.techsoc.2024.102654 ](https://dx.doi.org/10.1016/j.techsoc.2024.102654) DUVIVIER, F., G. GUPTA, "Unleashing Digital Agility: A Review of Literature on Agile Responses to Digital Challenges.", *Journal of Global Information Management*, October 2023, vol. 31, no. 8 DOI : [ 10.4018/JGIM.331092 ](https://dx.doi.org/10.4018/JGIM.331092) GUPTA, G., I. BOSE, "Digital transformation in entrepreneurial firms through information exchange with operating environment", *Information and Management*, April 2022, vol. 59, no. 3 DOI : [ 10.1016/j.im.2019.103243 ](https://dx.doi.org/10.1016/j.im.2019.103243) LIM , W. M., G. GUPTA, B. BISWAS, R. GUPTA, "Collaborative consumption continuance: a mixed-methods analysis of the service quality-loyalty relationship in ride-sharing services", *Electronic Markets*, September 2022, vol. 32, no. 3, pp. 1463–1484 DOI : [ 10.1007/s12525-021-00486-z ](https://dx.doi.org/10.1007/s12525-021-00486-z) CHAUDHURI, N., G. GUPTA, V. VAMSI, I. BOSE, "On the platform but will they buy? Predicting customers' purchase behavior using deep learning", *Decision Support Systems*, October 2021, vol. 149, pp. 113622 DOI : [ 10.1016/j.dss.2021.113622 ](https://dx.doi.org/10.1016/j.dss.2021.113622) GUPTA, G., I. BOSE, "Strategic learning for digital market pioneering: Examining the transformation of Wishberry's crowdfunding model", *Technological Forecasting and Social Change*, September 2019, no. 146, pp. 865-876 DOI : [ 10.1016/j.techfore.2018.06.020 ](https://dx.doi.org/10.1016/j.techfore.2018.06.020) GUPTA, G., K. T. L.TAN, Y. S.EE, C. S. C.PHANG, "Resource-Based View of Information Systems: Sustainable and Transient Competitive Advantage Perspectives", *Australasian Journal of Information Systems*, January 2018, vol. 22 DOI : [ 10.3127/ajis.v22i0.1657 ](https://dx.doi.org/10.3127/ajis.v22i0.1657) ADHIKARI, A., A.MAJUMDAR, G.GUPTA, A.BISI, "An innovative super-efficiency data envelopment analysis, semi-variance, and Shannon-entropy-based methodology for player selection: evidence from cricket", *Annals of Operations Research*, 2018, vol. 284, pp. 1-32 DOI : [ 10.1007/s10479-018-3088-4 ](https://dx.doi.org/10.1007/s10479-018-3088-4) ## Others GUPTA, G., I.BOSE - "Research Essay Editorial" - 2015, *Journal of Information Privacy and Security* ## Chapters DEVASTHALI, S., G. GUPTA, "Embracing Change from Shadow IT to Collaborative IT Models" in *Transfer, Diffusion and Adoption of Next-Generation Digital Technologies*., Sujeet K. Sharma, Yogesh K. Dwivedi, Bhimaraya Metri, Banita Lal, Amany Elbanna Eds, Springer, pp. 365-378, 2024 DOI : [ https://link.springer.com/chapter/10.1007/978-3-031-50204-0\_31 ](https://dx.doi.org/https://link.springer.com/chapter/10.1007/978-3-031-50204-0_31) GUPTA, G., "Privacy and consumer IoT: a sensemaking perspective. In Engineering Secure Internet of Things Systems" in *Engineering Secure Internet of Things Systems (Security)*., Benjamin Aziz, Alvaro Arenas, Bruno Crispo Eds, The Institution of Engineering and Technology, pp. 57–74, 2016 ## Conferences LENGLET, M., G. GUPTA, L. GIALDINI, "Making timely decisions: strategic decision-making recipes under radical uncertainty" in *40th EGOS colloquium*, 2024 ROY, N., G. GUPTA, I. BISWAS, "Narrative and Representational Ethics and Profit in the Marvel Cinematic Universe" in *Academy of Management Proceedings*, 2023 GUPTA, G., M. LENGLET, L. GIALDINI, "Causation, Effectuation and Bricolage: Making Sense of Decision-making Recipes Under Uncertainty" in *Academy of Management Proceedings*, 2023 GUPTA, G., T.OLSEN, M.KOUKI-BLOCK, M.RÖNKKÖ, "A long road down – The process of startup failure" in *39th International Conference on Information Systems (ICIS)*, 2018, San Francisco GUPTA, G., I.BOSE, "Transforming temporary organizations to permanence: Examining the role of information systems" in *51st Hawaii International Conference on System Sciences (HICSS)*, 2018, Hawaii GUPTA, G., B.BISWAS, A.MUKHOPADHYAY, "”Leadership in Action: How Top Hackers Behave” A Big-Data Approach with Text-Mining and Sentiment Analysis" in *51st Hawaii International Conference on System Sciences (HICSS)*, 2018 GUPTA, G., A.MUKHOPADHYAY, B.BISWAS, "Cyber insurance for correlated risks from phishing attacks: A decision-theoretic approach" in *Pre-ICIS Workshop on Information Security and Privacy (WISP)*, 2018, San Francisco, United States GUPTA, G., V. VALLURUPALLI, N. CHAUDHURI, I. BOSE, "Will They Buy? Predicting Purchase Behavior from Customer-platform Interaction Analysis" in *17th Pre-ICIS Workshop on e-Business*, 2018, San Francisco, United States BOSE, I., G. GUPTA, "Transforming Temporary Organizations to Permanence: Examining the Role of Information Systems" in *Hawaii International Conference on Systems Sciences*, 2018, Hawaii, United States GUPTA, G., I.BOSE, "New venture ambidexterity in emerging markets: the case of crowdfunding in India" in *25th European Conference on Information Systems (ECIS)*, pp. 2777-2787, 2017, Guimarães, Portugal GUPTA, G., S.PAL, I.BISWAS, "When young firms compete with startups in developing economies: the case of Codezin" in *25th CEEMAN Annual Conference*, 2017, Hangzhou GUPTA, G., I.BOSE, "A bibliometric analysis of two decades of research on business models" in *2017 International Conference on Software and e- Business*, 2017, Hong Kong, China PAL, S., I.BISWAS, G.GUPTA, "When young firms compete with startups in developing economies: the case of Codezin" in *25th CEEMAN Annual Conference*, 2017 GUPTA, G., I. BOSE, "A Bibliometric Analysis of Two Decades of Research on Business Models" in *International Conference on Software and e-Business*, 2017, Hong Kong, China BOSE, I., G. GUPTA, "New Venture Ambidexterity in Emerging Markets: The Case of Crowdfunding in India" in *European Conference on Information Systems*, 2017, Guimaraes, Portugal BOSE, I., G. GUPTA, "Ambidexterity for Emerging Ventures in Neoteric Markets: The Case of Wishberry in India" in *Conference on Digital Economy*, 2017, Hyderabad, India ## Conference contributions GUPTA, G., T.OLSEN, M.KOUKI-BLOCK, M.RÖNKKÖ, "A long road down – The process of startup failure" in *39th International Conference on Information Systems (ICIS)*, 2018, San Francisco, United States GUPTA, G., I.BOSE, "Transforming temporary organizations to permanence: Examining the role of information systems" in *51st Hawaii International Conference on System Sciences (HICSS)*, 2018, Hawaii, United States GUPTA, G., B.BISWAS, A.MUKHOPADHYAY, "”Leadership in Action: How Top Hackers Behave” A Big-Data Approach with Text-Mining and Sentiment Analysis" in *51st Hawaii International Conference on System Sciences (HICSS)*, 2018, Hawaii, United States GUPTA, G., N.CHAUDHURI, V.VALLURUPALLI, I.BOSE, "“Will they Buy? Predicting purchase behavior from customer-platform interaction analysis”" in *17th Pre-ICIS Workshop on e-Business (WeB)*, 2018, San Francisco, United States GUPTA, G., A.MUKHOPADHYAY, B.BISWAS, "“Cyber insurance for correlated risks from phishing attacks: A decision-theoretic approach”" in *Pre-ICIS Workshop on Information Security and Privacy (WISP)*, 2018, San Francisco, United States GUPTA, G., I.BOSE, "New venture ambidexterity in emerging markets: the case of crowdfunding in India" in *5th European Conference on Information Systems (ECIS)*, 2017, Guimarães, Portugal GUPTA, G., I.BOSE, "Ambidexterity for emerging ventures in neoteric markets: The case of Wishberry in India" in *Conference on the Digital Economy (CODE)*, 2017, Hyderabad, India GUPTA, G., I.BOSE, "A bibliometric analysis of two decades of research on business models" in *International Conference on Software and e-Business*, 2017, Hong Kong, China GUPTA, G., I.BOSE, "Technology venture alliances: the role of IS compatibility" in *Fifth Pan- IIM conference*, 2017, Lucknow, India GUPTA, G., "Managing duality of formalization and environmental uncertainty: using cloud services for introducing manufacturing flexibility in software ventures" in *XIX Annual International Conference of the Society of Operations Management*, 2015, Calcutta, India GUPTA, G., A.ADHIKARI, A.MAJUMDAR, A.BISI, "An Innovative Efficiency and Consistency based Player Selection method using DEA and Semi variance; An evidence from cricket" in *XIX Annual International Conference of the Society of Operations Management*, 2015, Calcutta, India ## Research seminars GUPTA, G., M. LENGLET, L. GIALDINI, "Making timely decisions: strategic decision-making recipes under radical uncertainty" *Paper Development Workshop, NEOMA*. 2024, Avignon, France GUPTA, G., L. GIALDINI, M. LENGLET, "Causation, effectuation and bricolage. Making sense of strategic decision-making recipes under radical uncertainty" *Presentation, Strategy and Entrepreneurship brownbag seminar, NEOMA*. 2023, Online, France GUPTA, G., "Transforming temporary organisations to permanence: examining the role of Information systems" *Zhejiang University*. 2017, Hangzhou, China GUPTA, G., "Social networks for changes in the industry structure: the case of disaster management" *Xavier Institute of Management*. 2017, Bhubaneswar, India GUPTA, G., "Learning to cite using Reference Management Tools" *Indian Institute of Management Calcutta*. 2016, Calcutta, India GUPTA, G., "Using Mendeley for scholarly citations" *Indian Institute of Management*. 2015, Calcutta, India ## Case studies PAL, S., G.GUPTA, I.BISWAS - "Codezin: Braving the Startup Storm" - 2017, *Emerald Emerging Markets Case Studies*, Bingley GUPTA, G., I.BOSE - "SimSePay at YES BANK: Creating Value Through an Un’smart’ Innovation" - 2017, *IIM Calcutta Case Research Center*, Calcutta PAL, S., G.GUPTA, I.BISWAS - "Codezin: braving the startup storm" - 2017, *Emerald Emerging Markets Case Studies* DOI : [ 10.1108/EEMCS-05-2017-0101 ](https://dx.doi.org/10.1108/EEMCS-05-2017-0101) BOSE, I., G. GUPTA - "SIMsePAY at YES Bank: Creating Value Through an Un‘smart’ Innovation (Winner EFMD Case Award Competition in the Category of Inclusive Models, 2017)" - 2017, *Indian Institute of Management Calcutta Case Research Centre*, Calcutta, India GUPTA, G., S.LAHIRI, I.BOSE - "Mobilize.net : Mobilizing growth" - 2016, *IIM Calcutta Case Research Center*, Calcutta BOSE, I., S. LAHIRI, G. GUPTA - "Mobilize.NET: Mobilizing Growth" - 2016, *Indian Institute of Management Calcutta Case Research Centre*, Calcutta, India