![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# YEGORYAN Nariné

 

 

 
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- YEGORYAN Nariné
 
  

 

    ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/324323-yegoryan-narin.jpg?itok=wEYDHQLP)YEGORYAN Nariné

 Assistant Professor

  

 <narine.yegoryan@neoma-bs.fr> 

 

 

 

 - About
 - Academic publications
 
  

 

    [Marketing](https://neoma-bs.com/departements/marketing) 

    Dr.rer.pol. Business Administration 

 

Nariné Yegoryan is an Assistant Professor in the Marketing Department at NEOMA and is a  
member of the Collaborative Research Center “Rationality and Competition,” funded by the  
German Research Foundation (DFG).  
She earned her Ph.D. in Business Administration from Humboldt University.  
Her research lies at the intersection of quantitative marketing and behavioral economics. She  
explores how inattention, information transparency, and behavioral biases shape consumer  
decision-making—particularly in digital environments—and approaches accommodating these in  
models of choice. Her work has been published in the Journal of the Academy of Marketing  
Science and the Journal of Business Research.  
She has taught a variety courses at Humboldt University Berlin, as well as a Customer Analytics  
course at the American University of Armenia. As a strong advocate of knowledge dissemination  
in developing countries, She has participated in summer schools in Cuba and Armenia, and cofounded  
an educational platform launched by Armenian economists to help improve higher  
education in Armenia.

 

 ###  Areas of research 



- Inattention
- Information Transparency
- Digital Environnments
- Behavioral Biases
- Choice Modeling
 
  

 

##   Recent academic contributions  

 DOWLING, K., D. GUHL, D. KLAPPER, M. SPANN, L. STICH, N. YEGORYAN, "Behavioral biases in marketing", *Journal of the Academy of Marketing Science*, May 2020, vol. 48, no. 3, pp. 449-477  DOI : [ 10.1007/s11747-019-00699-x ](https://dx.doi.org/10.1007/s11747-019-00699-x)

  

 

 YEGORYAN, N., D. GUHL, D. KLAPPER, "Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis", *Journal of Business Research*, April 2020, vol. 111, pp. 290-304  DOI : [ 10.1016/j.jbusres.2019.01.061 ](https://dx.doi.org/10.1016/j.jbusres.2019.01.061)

  

 

 

 

 

##   Publications  

 DOWLING, K., D. GUHL, D. KLAPPER, M. SPANN, L. STICH, N. YEGORYAN, "Behavioral biases in marketing", *Journal of the Academy of Marketing Science*, May 2020, vol. 48, no. 3, pp. 449-477  DOI : [ 10.1007/s11747-019-00699-x ](https://dx.doi.org/10.1007/s11747-019-00699-x)

  

 

 YEGORYAN, N., D. GUHL, D. KLAPPER, "Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis", *Journal of Business Research*, April 2020, vol. 111, pp. 290-304  DOI : [ 10.1016/j.jbusres.2019.01.061 ](https://dx.doi.org/10.1016/j.jbusres.2019.01.061)