![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# YEGORYAN Nariné

 

 

 
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- YEGORYAN Nariné
 
  

 

    ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/324323-yegoryan-narin.jpg?itok=wEYDHQLP)YEGORYAN Nariné

 Assistant Professor

  

 <narine.yegoryan@neoma-bs.fr> 

 

 

 

 - About
 - Academic publications
 
  

 

    [Marketing](https://neoma-bs.com/departements/marketing) 

    Dr.rer.pol. Business Administration 

 

Narine Yegoryan is an Assistant Professor of Marketing at NEOMA Business School. Prior to joining NEOMA, she was a Postdoctoral Research Assistant at Humboldt University Berlin, where she also obtained her doctoral degree, and was a member of CRC "Rationality and Competition," funded by the German Research Foundation (DFG).

Her research examines how behavioral biases affect consumer choices, how to measure and accommodate them in models of choice, and what this means for firms' decisions and choice architecture. Her work focuses on consumer inattention in purchase decisions, information transparency and disclosure, and penalty fees in subscription pricing.

 

 ###  Areas of research 



- Inattention
- Information Transparency
- Digital Environnments
- Behavioral Biases
- Choice Modeling
 
  

 

##   Recent academic contributions  

 BLITS, J., N. YEGORYAN, T. MANDLER, A. BURMESTER, "Speaking of Sustainability... The Triple Bottom Line in Firm-and User-Generated Content",  *Schmalenbach Journal of Business Research* , September 2025, vol. 77, pp. 557–584  DOI : [ 10.1007/s41471-025-00215-8 ](https://dx.doi.org/10.1007/s41471-025-00215-8)

  

 

 DOWLING, K., D. GUHL, D. KLAPPER, M. SPANN, L. STICH, N. YEGORYAN, "Behavioral biases in marketing", *Journal of the Academy of Marketing Science*, May 2020, vol. 48, no. 3, pp. 449-477  DOI : [ 10.1007/s11747-019-00699-x ](https://dx.doi.org/10.1007/s11747-019-00699-x)

  

 

 YEGORYAN, N., D. GUHL, D. KLAPPER, "Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis", *Journal of Business Research*, April 2020, vol. 111, pp. 290-304  DOI : [ 10.1016/j.jbusres.2019.01.061 ](https://dx.doi.org/10.1016/j.jbusres.2019.01.061)

  

 

 

 

 

##   Publications  

 BLITS, J., N. YEGORYAN, T. MANDLER, A. BURMESTER, "Speaking of Sustainability... The Triple Bottom Line in Firm-and User-Generated Content",  *Schmalenbach Journal of Business Research* , September 2025, vol. 77, pp. 557–584  DOI : [ 10.1007/s41471-025-00215-8 ](https://dx.doi.org/10.1007/s41471-025-00215-8)

  

 

 DOWLING, K., D. GUHL, D. KLAPPER, M. SPANN, L. STICH, N. YEGORYAN, "Behavioral biases in marketing", *Journal of the Academy of Marketing Science*, May 2020, vol. 48, no. 3, pp. 449-477  DOI : [ 10.1007/s11747-019-00699-x ](https://dx.doi.org/10.1007/s11747-019-00699-x)

  

 

 YEGORYAN, N., D. GUHL, D. KLAPPER, "Inferring attribute non-attendance using eye tracking in choice-based conjoint analysis", *Journal of Business Research*, April 2020, vol. 111, pp. 290-304  DOI : [ 10.1016/j.jbusres.2019.01.061 ](https://dx.doi.org/10.1016/j.jbusres.2019.01.061)