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  #  Two Syntec Management Research Awards for NEOMA 



 Published on 01/09/2025   [  View profile on Facebook](https://www.facebook.com/sharer.php?u=https://neoma-bs.com/news/two-syntec-management-research-awards-neoma) [  View profile on X-twitter](https://twitter.com/intent/tweet?urlhttps://neoma-bs.com/news/two-syntec-management-research-awards-neoma) [  View profile on Linkedin](https://linkedin.com/shareArticle?url=https://neoma-bs.com/news/two-syntec-management-research-awards-neoma) [   View profile on Email](mailto:?subject=https://neoma-bs.com/news/two-syntec-management-research-awards-neoma) [   View profile on Copy](javascript:void(0);https://neoma-bs.com/news/two-syntec-management-research-awards-neoma)

 **Valéry Michaux and Serge da Motta Veiga were both recognised at the 16th edition of the Syntec Conseil – FNEGE Academic Awards, a double success that highlights the strength and impact of NEOMA’s research.**

The 2025 edition of the [Syntec Management Research Awards – organised by Syntec Conseil in partnership with FNEGE](https://syntec-conseil.fr/le-prix-academique-de-la-recherche-en-management/) (Fondation nationale pour l'enseignement de la gestion des entreprises) –once again spotlighted impactful research of two NEOMA professors.

## Rebuilding the Relationship Between Business and Society

[Valéry Michaux](https://neoma-bs.fr/professeurs/michaux-valery), Head of the Strategy &amp; Entrepreneurship Department at NEOMA, received the prize in the category “Rebuilding the Relationship Between Business and Society” for her article published in the Revue française de gestion. Her study, titled “[Energy Transition and Competition Between Green Technologies – The Case of Low-Carbon Hydrogen in Mobility](https://dx.doi.org/10.1684/rfg.2024.50)”, explores strategic competition in the energy transition and the rise of green hydrogen solutions.

## New Challenges of Digital Transformation in Business

[Serge da Motta Veiga](https://neoma-bs.fr/professeurs/da-motta-veiga-serge), NEOMA Associate Dean for Faculty &amp; Research, was also recognised alongside his co-authors in the category “New Challenges of Digital Transformation in Business”. Their article, “[Seeming Ethical Makes You Attractive: Unraveling How Ethical Perceptions of AI in Hiring Impact Organizational Innovativeness and Attractiveness](https://doi.org/10.1007/s10551-023-05380-6)”, published in the Journal of Business Ethics, examines how ethical perceptions of AI in recruitment influence a company’s image and innovation capacity.



  ##  Related news 



   ![NEOMAresearch_RIBBINK_Codevelopper-nouvel-techno_2026](/sites/default/files/styles/picture_card/public/uploaded_images/neomaresearch_ribbink_codevelopper-nouvel-techno_2026.png?itok=9eYbxVj_)  

###  [ Co-developing a new technology: what if your toughest competitor turned out to be your best ally? ](https://neoma-bs.com/news/co-developing-new-technology-what-if-your-toughest-competitor-turned-out-be-your-best-ally) 

07/07/2026

 [Our Research](https://neoma-bs.com/neoma-s-world?cat=our-research) 

Apple, SpaceX… Global companies have opted for competition over a single supplier. A study by #NEOMAresearch

  [ Innovation ](https://neoma-bs.com/neoma-s-world?tags=innovation)

 



  



   ![NEOMAresearch_LU_BEN-ABDELAZIZ_transition-eco-chacun-pour-soi_2026](/sites/default/files/styles/picture_card/public/uploaded_images/neomaresearch_lu_ben-abdelaziz_transition-eco-chacun-pour-soi_2026.png?itok=-KwDf1yt)  

###  [ Ecological transition: the danger of going it alone ](https://neoma-bs.com/news/ecological-transition-danger-going-it-alone) 

23/06/2026

 [Our Research](https://neoma-bs.com/neoma-s-world?cat=our-research) 

Do climate committed companies make a bigger difference? A #NEOMAresearch study indicates that the answer is no.

  [ Sustainable development ](https://neoma-bs.com/neoma-s-world?tags=sustainable-development)

 



  



 

 



##  Professor 



 [  ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/2184-michaux-valry.jpg?itok=ag3zsYES)  ### MICHAUX Valéry

Valery Michaux is a professor of strategy, strategic foresight and economic intelligence. She is passionate about multidimensional changes: those that take place at the level of organizations but also at the scale of an entire industry or those that transform territories. She explores more particula

 ](https://neoma-bs.com/professors/michaux-valery)  

  
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