![](https://neoma-bs.com/sites/default/files/uploaded_images/profs-neoma_0.png)# LECERF Clara

 

 

 
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- LECERF Clara
 
  

 

    ![](/sites/default/files/styles/large/public/uploaded_images/photos_academ/714719-lecerf-clara.jpg?itok=x80mV-dg)LECERF Clara

 Assistant Professor

  

 <clara.lecerf@neoma-bs.fr> 

 

 

 

 - About
 - Academic publications
 
  

 

    [Marketing](https://neoma-bs.com/departements/marketing) 

    Master in Management 

 

Clara Lecerf is an Assistant Professor in Marketing whose background combines academic teaching with extensive international industry experience.

Over the past decade, she has taught marketing at institutions including Sorbonne University Abu Dhabi in the UAE and ESCP Europe. Drawing on nearly twenty years of experience in global marketing roles at leading luxury groups such as LVMH and Kering, as well as her current collaboration with Luxurynsight, an AI-powered data platform, her work bridges academic inquiry and industry practice.

Her research lies at the intersection of cultural branding, luxury studies, and the hyperconnected, increasingly polarized international environment in which brands operate. She examines how branding practices evolve across heterogeneous audiences and how luxury brands co-create value and shape cultural influence across diverse market contexts.

Through this work, Clara aims to advance marketing theory while contributing to managerial understanding of contemporary luxury branding.

 

 ###  Areas of research 



- Branding
- Luxury
- Digital
- International Marketing
 
  

 

##   Recent academic contributions  

 LECERF, C., B. BENJAMIN G. VOYER, L. LUCA M. VISCONTI, "Compound Luxury Brand Authority: Expanding and Updating a Central Concept" in *Monaco Symposium on Luxury, 6 Edition*, 2026, Monaco, Monaco 

 LECERF, C., L. LUCA M. VISCONTI, B. BENJAMIN G. VOYER, "Disembodied Luxury Heritage Brands: Specificities and Ability to Bridge at the Frontiers", *American Marketing Association (AMA) Winter Conference*, 2026, Madrid, Spain 

 LECERF, C., B. BENJAMIN G. VOYER, L. LUCA M. VISCONTI, "Compound Luxury Brand Authority: Expanding and Updating a Central Concept" in *The Sage Handbook of Luxury Brand Management and Marketing*., K. Heine , M. Phan, I. Phau, M.-C. Cervellon, E. Ko Eds, SAGE Publications Ltd, 2026 

 

 

 

##   Chapters  

 LECERF, C., B. BENJAMIN G. VOYER, L. LUCA M. VISCONTI, "Compound Luxury Brand Authority: Expanding and Updating a Central Concept" in *The Sage Handbook of Luxury Brand Management and Marketing*., K. Heine , M. Phan, I. Phau, M.-C. Cervellon, E. Ko Eds, SAGE Publications Ltd, 2026 

 

 

 

##   Conferences  

 LECERF, C., L. LUCA M. VISCONTI, B. BENJAMIN G. VOYER, "Disembodied Luxury Heritage Brands: Specificities and Ability to Bridge at the Frontiers", *American Marketing Association (AMA) Winter Conference*, 2026, Madrid, Spain 

 

 

 

##   Conference contributions  

 LECERF, C., B. BENJAMIN G. VOYER, L. LUCA M. VISCONTI, "Compound Luxury Brand Authority: Expanding and Updating a Central Concept" in *Monaco Symposium on Luxury, 6 Edition*, 2026, Monaco, Monaco