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AHMAD HUSAIRI Mariyani 

PhD, Marketing & Strategy

Mariyani is an Assistant Professor of Marketing at NEOMA Business School.  She received her BSc of Business Administration from Washington University in St. Louis (USA), MSc in Strategic Marketing and PhD in Marketing and Strategy from Cardiff University (UK). Her research interests are in the topics of marketing capabilities, crowdsourcing, artificial intelligence (AI) & product innovation and their relationship to firm performance. She currently teaches in the areas of Consumer Behavior, Market Intelligence & Quantitative Research Methods.  Her research has been presented at the American Marketing Association (AMA) Conferences and at the European Marketing Academy (EMAC) Conference. Mariyani also served as an ad hoc reviewer for the Journal of Marketing Management and Industrial Marketing Management. In her previous life, she worked as a marketing executive with an oil & gas Fortune 500 company for 9 years. 

Areas of research

  • marketing capabilities
  • crowdsourcing
  • product innovation
  • artificial intelligence

Recent academic contributions

  • AHMAD HUSAIRI, M., R. MORGAN, L. DE LUCA, "Market entry timing: The impact of complementary capabilities on strategic outcomes", Journal of Business Research, August 2021, vol. 132, pp. 45-55
    DOI : 10.1016/j.jbusres.2021.04.004
  • AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Beyond First Mover Advantage: The Mediating Role of Timing in Market Entry Strategies-Complementary Capabilities Relationship" in Winter AMA, pp. 42, 2020
  • RINDFLEISCH, A., C.PATEL, M.AHMAD HUSAIRI, "The Transaction Costs of Crowdsourcing" in AMA Summer Academic Conference, 2019

Academic Journals

  • AHMAD HUSAIRI, M., R. MORGAN, L. DE LUCA, "Market entry timing: The impact of complementary capabilities on strategic outcomes", Journal of Business Research, August 2021, vol. 132, pp. 45-55
    DOI : 10.1016/j.jbusres.2021.04.004

Academic conferences

  • AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Beyond First Mover Advantage: The Mediating Role of Timing in Market Entry Strategies-Complementary Capabilities Relationship" in Winter AMA, pp. 42, 2020
  • RINDFLEISCH, A., C.PATEL, M.AHMAD HUSAIRI, "The Transaction Costs of Crowdsourcing" in AMA Summer Academic Conference, 2019
  • AHMAD HUSAIRI, M., "Innovative Product Market Entry: the complementarity of public knowledge spillovers and R&D investment" in 2018, Academy of Marketing Science Annual Conference, 2018, New Orleans, Louisiana, United States
  • AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA , "The role of absorptive capacity in expediting entry timing as a competitive response." in 44th Annual Conference, European Marketing Academy EMAC, 2015
  • AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Creating a superior product at any stage of industry life cycle : The role of functional and dynamic capabilities" in 45th Annual Conference European Marketing Academy, 2016, Oslo, Norway

Dissemination activity

  • PATEL, C., A.RINDFLEISCH, M.AHMAD HUSAIRI, "The transaction costs of crowdsourcing" in Frankfurt School Marketing Research Camp, 2018, Frankfurt, Germany
  • AHMAD HUSAIRI, M., R.MORGAN, L.DE LUCA, "Optimizing market entry timing with the industry life cycle : a capabilities perspective" in Market Entry paper development workshop (PDW), 2017, Denver, United States