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Professor information



  • briefcase Marketing
  • quality PhD, Management,
Areas of research
  • Consumer behavior
  • Corporate social responsibility
  • Service marketing

Paolo is Full Professor of Marketing at Neoma Business School (France). His research interests lie in the area of consumer emotions and especially on the role of emotions in sustainability, corporate social responsibility, corporate social irresponsibility and consumer ethics. His research has appeared in leading international publications including the Journal of Business Ethics, the British Journal of Management, the Journal of Business Research, the European Journal of Marketing and the International Journal of Management Reviews. Paolo is also an ad-hoc referee (e.g., Journal of Business Ethics, the British Journal of Management and the Journal of Business Research) and editorial board member (e.g. European Journal of Marketing) for several international publications. Paolo is also a co-author of two leading textbooks: “Fundamental of Marketing” (Oxford University Press, 2017) and the best-selling textbook in marketing in the UK “Marketing – fifth edition” (Oxford University Press, 2019).