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ATTARI Amin

PhD, Management, Marketing

Amin Attari is an Assistant Professor of Marketing at NEOMA Business School. Amin holds a PhD in Business (Marketing) from the University of Kansas in the US and an MBA (with a concentration in Marketing) from the University of Tehran. He teaches brand marketing, marketing strategy, and entrepreneurial marketing. The central theme of Amin’s research is consumer judgment and decision making under risk and uncertainty. He is particularly interested in research topics related to consumer online behavior and price promotions. Amin’s research has been presented in major marketing conferences, such as AMA, ACR, SCP, EMAC, and AMS. Amin has several years of work experience in the food industry. He has worked as a product manager at Puratos group, a global B2B company headquartered in Belgium. Amin has also worked as a product manager at Kalleh Co., a leading dairy brand in Iran.

Areas of research

  • Consumer behavior
  • Consumer judgment and decision making
  • Risk and Uncertainty
  • Consumer online behavior

Recent academic contributions

  • CABANO, F., A.ATTARI, "Don’t Tell Me How Much to Tip: The Influence of Gratuity Guidelines on Consumers’ Favorability of the Brand,”" in American Marketing Association (AMA) Winter Academic Conference, 2021, St. Pete Beach, FL/Conference conducted virtually due to the coronavirus pandemic, United States
  • ATTARI, A., P.CHATTERJEE, S. N.SINGH, "The Interactive Effect of Type and Framing of Discounts on Consumers’ Preference" in The European Marketing Academy (EMAC), 2019, Hambourg, Germany

Academic conferences

  • CABANO, F., A.ATTARI, "Don’t Tell Me How Much to Tip: The Influence of Gratuity Guidelines on Consumers’ Favorability of the Brand,”" in American Marketing Association (AMA) Winter Academic Conference, 2021, St. Pete Beach, FL/Conference conducted virtually due to the coronavirus pandemic, United States
  • ATTARI, A., P.CHATTERJEE, S. N.SINGH, "The Interactive Effect of Type and Framing of Discounts on Consumers’ Preference" in The European Marketing Academy (EMAC), 2019, Hambourg, Germany
  • ATTARI, A., P.CHATTERJEE, F.CABANO, "It Happens Because I’m Watching It: The Effect of Observing an Uncertain Event on Probability Estimation" in Society for Consumer Psychology (SCP), 2017, United States
  • ATTARI, A., P.CHATTERJEE, F.CABANO, "It Happens Because I’m Watching It: The Effect of Observing an Uncertain Event on Probability Estimation" in Association of Consumer Research (ACR) North American Conference, 2017, San Diego, United States
  • NELSON, N., A.ATTARI, "Simultaneous vs. Sequential Presentation of Online" in Society for Consumer Psychology, 2016, St Pete Pete, United States

Dissemination activity

  • CABANO, F., A.ATTARI, "Don’t Tell Me How Much to Tip: The Influence of Gratuity Guidelines on Consumers’ Favorability of the Brand" in Academy of Marketing Science (AMS) Conference, 2020, Coral Gables, FL/Conference conducted virtually due to the coronavirus pandemic, United States
  • ATTARI, A., P.CHATTERJEE, S. N.SINGH, "Chancy or Sure? The Interactive Effect of Type and Framing of Discounts on Consumers" in Preference,” Association of Consumer Research (ACR) North American Conference, 2017, San Diego, United States
  • ATTARI, A., P.CHATTERJEE, Y. J.LI, "“The Effect of Product Type on Consumers’ Preference for Ambiguous vs. Precise Ratings" in Association of Consumer Research (ACR) North American Conference, 2016, Berlin, Germany
  • ATTARI, A., P.CHATTERJEE, Y. J.LI, "The Effect of Product Type on Consumers’ Preference for Ambiguous vs. Precise Ratings" in Society for Consumer Psychology (SCP), 2016, St Pete Beach, United States
  • ATTARI, A., P.CHATTERJEE, "It Would Happen Because I’m Watching It: The Effect of Watching an Uncertain Event on Overestimating the Probability Estimation" in Association of Consumer Research (ACR) North American Conference, 2015, New Orleans, United States

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