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BOZIC Branko

PhD, Management Sciences, Marketing

Branko Bozic is Associate Professor in Marketing/Management at NEOMA Business School and serves as Program Head for the MSc International Business Development.  Branko studies the dynamics of trust and distrust across various contexts due to their significant impact on individuals, organizations, and society. Through qualitative methodologies and by drawing on theoretical insights from multiple disciplines, Branko contributes to the development of theories that enhance our understanding of these crucial phenomena. His research has been published in journals such as Organization Studies, Journal of Business Research, Human Resource Management Journal, and European Management Journal. Branko is a member of the First International Network on Trust (FINT) and EGOS. In addition to his academic pursuits, Branko enjoys cycling, running, and black and white photography.


Areas of research

  • Development and repair of stakeholder trust in organizations
  • Trust in AI and emerging techologies
  • Grounded theory/Integrative research reviews


  • BOZIC, B., S.SIEBERT, G.MARTIN, "A grounded theory study of factors and conditions associated with customer trust recovery in a retailer", Journal of Business Research, March 2020, vol. 109, pp. 440-448
    DOI : 10.1016/j.jbusres.2019.12.032
  • BOZIC, B., S.SIEBERT, G.MARTIN, "A strategic action fields perspective on organizational trust repair", European Management Journal, February 2019, vol. 37, no. 1, pp. 58-66
    DOI : 10.1016/j.emj.2018.04.005
  • BOZIC, B., V. G.KUPPELWIESER, "Customer trust recovery: an alternative explanation", Journal of Retailing and Consumer Services, April 2019, vol. 49, pp. 208-218
  • SIEBERT, S., G.MARTIN, B.BOZIC, "Organizational recidivism' and trust repair: a story of failed detectives", Journal of Organizational Effectiveness: People and Performance, October 2018, vol. 5, no. 4, pp. 328-345
    DOI : 10.1108/JOEPP-07-2018-0054
  • BOZIC, B., "Consumer trust repair: A critical literature review", European Management Journal, August 2017, vol. 35, no. 4, pp. 538-547
  • SIEBERT, S., G.MARTIN, B.BOZIC, "Research into employee trust: epistemological foundations and paradigmatic boundaries", Human Resource Management Journal, 2016, vol. 26, no. 3, pp. 269-284
    DOI : 10.1111/1748-8583.12103
  • SIEBERT, S., G.MARTIN, B.BOZIC, I.DOCHERTY, "Looking 'Beyond the factory gates': Towards more pluralist and radical approaches to intraorganizational trust research", Organization Studies, 2015, vol. 36, no. 8, pp. 1033-1062

Academic conferences

  • KUPPELWIESER, V. G., B.BOZIC, "Money recovers trust - does it?" in International Research Symposium in Service Management, 2018, Ljubljana, Slovenia
  • BOZIC, B., "Consumers' trust recovery in a food retailer" in Academy of Marketing Science, 2018
  • BOZIC, B., S.SIEBERT, G.MARTIN, "A process approach to organizational trust breakdown and trust repair", The Sixth International Symposium on Process Organization Studies, 2014, Rhodes, Greece
  • MARTIN, G., S.SIEBERT, B.BOZIC, "Re-conceptualising organizational trust repair: The case of repeated transgressions" in 73rd Annual, Academy of Management, vol. 1, pp. 10446, 2013, Florida, United States
  • MARTIN, G., S.SIEBERT, B.BOZIC, I.DOCHERTY, "Revising industrial sociology to shed new light on organizational trust repair" in 73rd Annual, Academy of Management, vol. 1, 2013
  • BOZIC, B., S.SABINA, G.MARTIN, "Guilty or not guilty? A neo-institutional perspective on trust repair" in Workshop on Trust Within and Between Organizations, FINT, 2013
  • SIEBERT, S., G.MARTIN, B.BOZIC, I.DOCHERTY, "What do Burrell and Morgan's sociological paradigms and Fox's frames of reference tell us about organizational trust and trust repair literature?" in 29th Colloquim, EGOS, 2013, Montreal, Canada

Participation at an academic or professional conference

  • BOZIC, B., "Wait a minute, you are a monster: the role of brutal abstraction and re-establishing organic totality in in the emergence of organizational distrust" in FINT (The First International Network on Trust) Conference, 2022, Charleston, South Carolina, United States
  • BOZIC, B., S. SIEBERT, "Trust and distrust in secret service organizations" in EGOS, 2022, Vienna, Austria
  • KUPPELWIESER, V. G., B.BOZIC, "Service recovery and customer trust repair: an integrative approach" in 15th International Research Conference in Service Management, 2018, La Londe les Maures, France
  • KUPPELWIESER, V. G., B.BOZIC, "Money recovers trust – does it?" in 9th International Research Symposium in Service Management (IRSSM-9), 2018, Ljubljana, Slovenia
  • KUPPELWIESER, V. G., B.BOZIC, "Service Recovery vs. Trust Recovery" in The La Londe Conference, 2018, La Londe les Maures, France