Ouvrir le menu

CHUNG Noelle

PhD, Marketing

Dr. Noelle CHUNG joined NEOMA Business School as an assistant professor of marketing in 2019. 

She completed her Ph.D. at Arizona State University in 2019. Her research interests include customers’ perception of betrayal, their engagement in electronic word-of-mouth on social media, and customer relationship management (e.g., trust repair). Previously, she taught Digital Marketing and Social Media, Digital Marketing for Services, Influence and Social Media Strategy, Social Media Communication, Integrated Marketing Communication, Communication Strategy, Principles of Marketing, and Marketing Research Method.

Areas of research

  • Electronic word-of-mouth
  • marketing numérique
  • betrayal
  • customer-relationship management

Recent academic contributions

  • CHUNG, N., "Customer Motives for Negative Electronic Word-of-Mouth on Social Networking, Product Review, and Video-Sharing Sites" in Frontiers in Service Conference, 2018
  • CHUNG, N., "Customer Motives for Negative Electronic Word-of-Mouth on Social Networking, Product Review, and Video-Sharing Sites" in Annual Symposium with University of Arizona, 2018

Academic conferences

  • CHUNG, N., "Customer Motives for Negative Electronic Word-of-Mouth on Social Networking, Product Review, and Video-Sharing Sites" in Frontiers in Service Conference, 2018
  • CHUNG, N., "Customer Motives for Negative Electronic Word-of-Mouth on Social Networking, Product Review, and Video-Sharing Sites" in Annual Symposium with University of Arizona, 2018
  • CHUNG, N., "Relationship Transgressions in Business-to-Business Markets" in Frontiers in Services Conference,, 2017
  • CHUNG, N., "Understanding Customer Rage in Business-to-Business Contexts" in The Center for Services Leadership Annual Faculty Network Meeting, 2017

Dissemination activity

  • CHUNG, N., "When Do Consumers Perceive Betrayal" in American Marketing Association Winter Conference, 2021, Online, United States
  • CHUNG, N., "Customer Motives for Negative Electronic Word-of-Mouth on Social Networking, Product Review, and Video-Sharing Sites" in American Marketing Association Winter Conference, 2020, Online, United States
  • CHUNG, N., "The Roles of Identity and Emotion in Business Relationships" in Let’s Talk About Services Workshop, 2016, Arizona, United States