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COLLARD Françoise

Master (DEA), Business

Françoise COLLARD holds a Master of Management from Paris Dauphine and a MAS in Market Analysis and Industrial Strategy. She specialises in Consumer Marketing. She worked at Kraft Foods as Trading Marketing Manager than as Brand Manager. As a Professor at NEOMA Business School, she has established lasting partnerships with numerous companies (Nielsen, Unilever, L’Oréal, Coca Cola, Mars, Lactalis, etc.) as part of the M.Sc. in Intelligence and Marketing Innovation and specialised education in Brand Management for the Grande Ecole Programme (Master in Management).

While teaching at NEOMA Business School, Françoise has been Marketing Consultant for Tagea Conseil since 2006.

Areas of research

  • Brand management
  • Customer experience
  • Marketing and data analytics

Recent academic contributions

  • COLLARD, F., "Etude de cas - Candora : L'émergence d'une nouvelle marque de parfum dans le secteur du luxe" in Management du Luxe Opportunités et Challenge., Emmanuelle Rigaud et Fabrizio Maria Pini Ed., Editions Vuibert, pp. 289-292, 2019
  • KARYOTIS, C., F.COLLARD, E.RIGAUD-LACRESSE, "Les nouveaux business models dans la banque" in Une nouvelle ère du marketing ? L'impact des nouveaux business models., Ed., Pearson Education, 2019

Book chapter

  • COLLARD, F., "Etude de cas - Candora : L'émergence d'une nouvelle marque de parfum dans le secteur du luxe" in Management du Luxe Opportunités et Challenge., Emmanuelle Rigaud et Fabrizio Maria Pini Ed., Editions Vuibert, pp. 289-292, 2019
  • KARYOTIS, C., F.COLLARD, E.RIGAUD-LACRESSE, "Les nouveaux business models dans la banque" in Une nouvelle ère du marketing ? L'impact des nouveaux business models., Ed., Pearson Education, 2019

Professional journals

  • RIGAUD-LACRESSE, E., F.COLLARD, "Sens et pérennité", La Revue des Marques, April 2019
  • COLLARD, F., "Marketing et data de l'Aube d'une nouvelle ère", Le Journal des Grandes Ecoles, March 2019, vol. N° 87, pp. 25
  • COLLARD, F., E.RIGAUD-LACRESSE, "Expérience client : Back to basics, please", Survey Magazine, 2019
  • COLLARD, F., E.RIGAUD-LACRESSE, "Etre customer centric : au-delà des mots, quelles conséquences ?", Survey Magazine, November 2018, no. T2, pp. 78-80
  • RIGAUD-LACRESSE, E., F.COLLARD, "Zoom sur le marketing contextuel et sur le visuel content", Le Journal des Grandes Ecoles, June 2018