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ERZURUMLU Ismail

PhD, Management, Marketing

Ismail is an Assistant Professor of Marketing at NEOMA Business School. He teaches Marketing Strategy, Marketing Management, and Integrated Marketing Communications. He received his PhD from Koc University. His main research interest focuses on firms’ product portfolio decisions and their impact on firm market value and firm stock risk. He also examines how electronic word-of-mouth (eWOM) mediates competitive spillover effects due to product extension failures within a product category. His research has been recognized by the Academy of Marketing Science (with a finalist position for the AMS Mary Kay Dissertation Proposal Award), the Product Development and Management Association (with a runner-up position in the PDMA-UNH Innovation Dissertation Competition), and the European Marketing Academy (with a finalist position for the EMAC Best Paper Award based on Doctoral Work). He serves as an ad hoc reviewer for the Journal of Product Innovation Management. He is a member of the American Marketing Association and the European Marketing Academy.
 

Areas of research

  • Marketing-Finance Interface
  • Product Failure, Product Recall
  • Product Innovativeness
  • E-Wom

Recent academic contributions

  • ERZURUMLU, I., N.HARMANCIOGLU, "Is Impression Management Worth The Effort: Do Marketing Capability And Innovation Capacity Help Or Hurt During Product Discontinuation?" in 6th Marketing Strategy Meets Wall Street VI Conference (MSMWS VI), 2019
  • ERZURUMLU, I., "Recalls of Innovative Products and Firm Market Value and Firm Stock Risk" in 41st Annual ISMS Marketing Science Conference, 2019, Rome, Italy

Academic conferences

  • ERZURUMLU, I., N.HARMANCIOGLU, "Is Impression Management Worth The Effort: Do Marketing Capability And Innovation Capacity Help Or Hurt During Product Discontinuation?" in 6th Marketing Strategy Meets Wall Street VI Conference (MSMWS VI), 2019
  • ERZURUMLU, I., "Recalls of Innovative Products and Firm Market Value and Firm Stock Risk" in 41st Annual ISMS Marketing Science Conference, 2019, Rome, Italy
  • ERZURUMLU, I., "Product Discontinuation and Firm Market Value" in 46th EMAC Annual Conference, 2017, Groningen, Netherlands
  • ERZURUMLU, I., "Innovation Recalls And Firm Value And Firm Stock Risk" in 39th Marketing Science Conference, 2017
  • ERZURUMLU, I., "Product Discontinuation and Firm Market Value" in 38th Marketing Science Conference, 2016, Shanghai, China