GODEY Bruno
PhD, Management, Marketing
Marketing
PhD, Management, Marketing
Bruno GODEY is Associate Professor of Marketing at NEOMA BS (Rouen campus). He holds a PhD in Management Sciences, specialising in Marketing. He is a member of an international research team with whom he regularly publishes in academic journals (Journal of Business Research, Psychology & Marketing, Electronic Markets, International Journal of Retail and Distribution Management...) and international conferences. In recent years, he has successively served as head of the Marketing Department, pedagogical head of the Objectif Manager programme (executive education) for the Rouen Campus and faculty coordinator. He has just taken over as head of the Bachelor in Service Management. This new programme based on French excellence includes three specialisations: retail with EC@L, gastronomy with Fauchon, and hair and beauty with L'Oréal.
Areas of research
- Luxury Products and Brands, Distribution
- Marketing
- Brand
- Luxury
- Retail
Participation at an academic or professional conference
- LAGIER, J., B.GODEY, "Do Multicultural Aesthetic Profiles Really Exist?" in 41st European Marketing Academy Annual Conference (EMAC), 2012, Portugal
- GODEY, B., "Développement d'une échelle de sensibilité au luxe" Journées de recherche du CIME. 2011, France
- LAI, C., B.GODEY, "Portfolio Construction Strategies for Global Brands" in Global Brand Management Conference, 2010, Turkey
- GODEY, B., "Influence de la sensibilité au luxe et de la perception d'une congruence d'image sur l'attachement et l'attitude envers la marque de luxe" Journées de recherche du CIME. 2010, France
- GODEY, B., "Premiers développements d'une mesure de la sensibilité au luxe" Journées de Recherche du CIME. 2007, France
- PEDERZOLI, D., B.GODEY, G.AIELLO, P.CHAN, R.DONVITO, "La percezione del lusso dei giovani. Un' analisi comparativa a livello internazionale" in Universita degli studi di Firenze, 2006, Italy
- GODEY, B., "Le rôle de la congruence entre personnalité de marque et concept de soi dans l'explication de l'attachement aux marques de luxe" Journées de Recherche du CIME. 2005, France
- GODEY, B., "Apport du concept de soi à l'étude des liens entre valeurs et fidélité aux marques de luxe" Journées de Recherche du CIME. 2003, France
- GODEY, B., "Apport du concept de soi à l'étude des liens entre valeurs et sensibilité au luxe" Journées de Recherche du CIME. 2001, France
- GODEY, B., "La fidélité du consommateur de marques de luxe : proposition d’un cadre conceptuel" Journées de Recherche du CIME. 2000, France