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GRZESKOWIAK Stephan

Ph.D. in Marketing

Stephan Grzeskowiak, Ph.D. is Associate Professor of Marketing at NEOMA Business School where he teaches Marketing Channels and Marketing Research among other courses. He received his Masters Diploma from the Westfaelische Wilhelms Universitaet Muenster, Germany, and his Ph.D. from the Virginia Polytechnic Institute and State University.

Prof. Grzeskowiak serves on the editorial board of the Applied Research in Quality of Life, the official journal of the International Society for Quality-of-Life Studies. He also serves as reviewer for several international journals and conferences on topics related to B2B marketing, Marketing Channels, and Research Methods.

Prof. Grzeskowiak has co-authored multiple papers in the area of consumer welfare related to the conceptual and methodological issues of consumer well-being and the public policy implications of quality-of-life marketing. He further co-authored several papers on branding and marketing channel governance. 

Areas of research

  • Marketing Channels, esp. Relational Governance, Brand Management, esp. Brand Communities, Marketing Services, esp. Consumer Well-Being
  • Business-2-Business Marketing
  • Consumer Well-Being

Recent academic contributions

  • SIRGY, M. J., G. YU, D. J. LEE, M. JOSHANLOO, M. BOSNJAK, J. JIAO, A. EKICI, E. G. ATAY, S. GRZESKOWIAK, "The Dual Model of Materialism: Success Versus Happiness Materialism on Present and Future Life Satisfaction", Applied Research in Quality of Life, August 2021, vol. 16, pp. 201-220
    DOI : 10.1007/s11482-019-09763-8
  • RAHTZ, D. R., M. J. SIRGY, S. GRZESKOWIAK, D. -J. LEE, "Developing Quality-of-Life Pedagogy in Marketing Courses: A Structured Approach" in Teaching Quality of Life in Different Domains., Graciela Tonon Ed., Social Indicators Research Series, pp. 129-153, 2020
    DOI : DOI
  • GRZESKOWIAK, S., D. R. RAHTZ, M. J. SIRGY, D. -J. LEE, "Developing Quality-of-Life Pedagogy in Marketing Courses: A Structured Approach" in ISQOLS Conference, 2020

Academic Journals

  • SIRGY, M. J., G. YU, D. J. LEE, M. JOSHANLOO, M. BOSNJAK, J. JIAO, A. EKICI, E. G. ATAY, S. GRZESKOWIAK, "The Dual Model of Materialism: Success Versus Happiness Materialism on Present and Future Life Satisfaction", Applied Research in Quality of Life, August 2021, vol. 16, pp. 201-220
    DOI : 10.1007/s11482-019-09763-8
  • LICHTLE, M.-C., V.PLICHON, S.GRZESKOWIAK, "La Consommation peut-elle améliorer la Satisfaction dans la Vie ?", Management & Avenir, January 2016, vol. 83, pp. 77-94
    DOI : 10.3917/mav.083.0077
  • GRZESKOWIAK, S., M. , J. SIRGY, T. FOSCHT, B. SWOBODA, "Linking Retailing Experiences with Life Satisfaction: The Concept of Store-Type Congruity with Shoppers’ Identity", International Journal of Retail & Distribution Management, February 2016, vol. 44, no. 2, pp. 124-138
    DOI : 10.1108/IJRDM-07-2014-0088
  • GRZESKOWIAK, S., D.-J.LEE, G.YU, M. J.SIRGY, "How do Consumers Perceive the Quality-of-Life Impact of Durable Goods? A Consumer Well-Being Model based on the Consumption Life Cycle", Applied Research in Quality of Life, September 2014, vol. 9, no. 3, pp. 683-709
  • DEV, C. S., S.GRZESKOWIAK, J. R.BROWN, "Opportunism in Brand Partnerships – Effects of Coercion and Relationship Norms", Cornell Hospitality Quarterly, 2011, vol. 52, no. 4, pp. 377-387
    DOI : 10.1177/1938965510397656
  • GRZESKOWIAK, S., L.LABRECQUE, A.KRISHEN, "Exploring social motivations for brand loyalty: conformity versus escapism", Journal of Brand Management, March 2011, no. 7, pp. 457-472
    DOI : 10.1057/bm.2011.12
  • GRZESKOWIAK, S., P.KENNING, C.AHLERT, S.BROCK, "The Role of Wholesale Brands for Buyer Loyalty: A Transaction Cost Perspective", Journal of Business & Industrial Marketing, February 2011, vol. 26, no. 3, pp. 162-170
    DOI : 10.1108/08858621111115886
  • GRZESKOWIAK, S., M.SIRGY, D.LEE, G.YU, "Quality of College life (QCL) of Students: further validation of a measure of well-being", Social Indicators Research, December 2010, vol. 99, no. 3, pp. 375-390
    DOI : 10.1007/s11205-010-9587-6
  • GRZESKOWIAK, S., M.SIRGY, J.CHEBAT, "How can Mall Management Best Capture Mall Image?", Journal of Business Research, July 2010, vol. 63, no. 7, pp. 735-740
  • GRZESKOWIAK, S., J.BROWN, C.DEV, S., "The Safeguarding Role of Influence in Marketing channels: The Moderating Effect of Relational Norms", Marketing Letters, April 2009, vol. 20, no. 2, pp. 139-154
  • GRZESKOWIAK, S., J.AL KHATIB, "Does Morality explain Opportunism in Marketing Channels: the moderating Role of Trust", International Journal of Retail & Distribution Management, February 2009, vol. 37, no. 2, pp. 142-160
  • GRZESKOWIAK, S., M.SIRGY, D.LEE, "An Extension and Further Validation of a Community-based Consumer Well-Being Measure", Journal of MacroMarketing, September 2008, vol. 28, no. 3, pp. 243-257
  • GRZESKOWIAK, S., M.SIRGY, "Does Brand Management Influence Consumer Well-Being? Social and Psychological Processes", Applied Research in Quality of Life, January 2008, vol. 2, no. 4, pp. 289-304
  • GRZESKOWIAK, S., M.SIRGY, D.RAHTZ, "Quality of College Life (QCL) of Students: Developing and Validating a Measure of Well-being", Social Indicators Research, April 2007, vol. 80, no. 2, pp. 343-360
  • GRZESKOWIAK, S., P.KENNING, M.BLUT, "Performance implications of Partner versus Market Orientation in Marketing Channels", Journal of Marketing Channels, September 2007, vol. 14, no. 3, pp. 31-50
  • GRZESKOWIAK, S., M.SIRGY, D.LEE, C.CLAIBORNE, "Housing Well-Being: Developing and Validating a Measure", Social Indicators Research, December 2006, vol. 79, no. 3, pp. 503-541
  • GRZESKOWIAK, S., M.SIRGY, C.SU, "Explaining Housing Preference and Choice: The Role of Self-Congruity and Functional Congruity", Journal of Housing and the Built Environment, December 2005, vol. 20, no. 4, pp. 329-347
  • GRZESKOWIAK, S., M.SIRGY, "Residents' Satisfaction with Community Services: Predictors and Outcomes", Journal of Regional Analysis and Policy, September 2003, vol. 33, no. 2, pp. 1-36

Book chapter

  • RAHTZ, D. R., M. J. SIRGY, S. GRZESKOWIAK, D. -J. LEE, "Developing Quality-of-Life Pedagogy in Marketing Courses: A Structured Approach" in Teaching Quality of Life in Different Domains., Graciela Tonon Ed., Social Indicators Research Series, pp. 129-153, 2020
    DOI : DOI
  • GRZESKOWIAK, S., P.KENNING, S.BROCK, "The Role of Wholesale Brands for Buyer Loyalty: A Transaction Cost Perspective" in Impulse fuer die Markenforschung und Markenfuehrung., Baumgarth C., Schneider G.K., Ceritoglu B. Eds, Gabler Verlag, 2008
  • GRZESKOWIAK, S., M.SIRGY, "A Relationship Quality/Stakeholder Perspective on Corporate Performance" in Progress in Economics Research., Tavidze A. Ed., Nova Biomedical, 2002

Academic conferences

  • GRZESKOWIAK, S., D. R. RAHTZ, M. J. SIRGY, D. -J. LEE, "Developing Quality-of-Life Pedagogy in Marketing Courses: A Structured Approach" in ISQOLS Conference, 2020
  • GRZESKOWIAK, S., "How do materialistic vs minimalistic store environments impact subjective well-being?" in ISQOLS Conference, 2019
  • GRZESKOWIAK, S., "Do materialistic store environments impact subjective well-being? The moderating role of self-suppression and self-enhancement" in ISQOLS Conference, 2019
  • GRZESKOWIAK, S., "How do materialistic vs minimalistic store environments impact subjective well-being ?" in 17th ISQOLS Annual Conference, 2019, Granada, Spain
  • GRZESKOWIAK, S., M. J. SIRGY, "Do escapism consumption experiences enhance subjective well-being? The moderating role of self-enhancement" in ISQOLS Conference, 2016
  • GRZESKOWIAK, S., "The Life Satisfaction Process" in Congres International de l’AFM, 2015
  • GRZESKOWIAK, S., M. J.SIRGY, "Do escapism consumption experiences enhance subjective well-being? The moderating role of self-enhancement." in The International Society of Quality-of-Life Studies Confernce, 2016
  • GRZESKOWIAK, S., M. J.SIRGY, "Do escapism consumption experiences enhance subjective well-being? The moderating role of self-enhancement" in 2016, International Society for Quality-of-Life Studies, 2016
  • GRZESKOWIAK, S., "Do Escapism Experiences Contribute to Consumer Well-Being?" in ANZMAC Conference, 2014
  • GRZESKOWIAK, S., "The Life Satisfaction Process", Association Française du Marketing (AFM), 2015
  • GRZESKOWIAK, S., "Do Escapism Experiences Contribute to Consumer Well-Being?" in Australian and New Zealand Marketing Academy Conference, 2014, Australia
  • GRZESKOWIAK, S., "Do Escapism Experiences Contribute to Consumer Well-Being?", Australian and New Zealand Academy of Management, 2014
  • GRZESKOWIAK, S., P.KENNING, C.AHLERT, S.BROCK, "The Role of Wholesale Brands for Buyer Loyalty: A Transaction Cost Perspective" in 14th Annual CBIM/ISBM Academic Workshop, 2008, United States
  • GRZESKOWIAK, S., L.LABRECQUE, A.KRISHEN, "Social Motivations for Brand Loyalty: The Role of Conformity and Escapism" in Summer Marketing Educators’ Conference American Marketing Association (AMA), 2008, United States
  • GRZESKOWIAK, S., M.SIRGY, J.CHEBAT, "How can Mall Management Best Capture Mall Image?" in 87th AMS Annual Conference, 2007, United States
  • GRZESKOWIAK, S., P.KENNING, M.BLUT, "Performance Implications of Partner versus Market Orientation in Marketing Channels" in Bi-Annual Academic Conference, Institute for the Study of Business Markets (ISBM), 2005, United States
  • GRZESKOWIAK, S., M.SIRGY, "Developing a Measure of Consumer Well-Being in Relation to Consumer Durables" in AMS World Marketing Congress, 2005, Germany
  • GRZESKOWIAK, S., J.BROWN, C.DEV, "The Safeguarding Role of Influence in Marketing Channels: The Moderating Effect of Relational Norms" in AMS World Marketing Congress, 2005, Germany
  • GRZESKOWIAK, S., J.BROWN, C.LAMBE, S.J., "Antecedents of Relational Norms in Developing and Mature Relationships" in AMA Winter Educators' Conference, 2003, United States
  • GRZESKOWIAK, S., M.SIRGY, R.WIDGERY, "Determinants and Consequences of Satisfaction with Community Services" in 1st ISQOLS Conference on Community Quality-of-Life Indicator, 2002, United States
  • GRZESKOWIAK, S., M.SIRGY, "How to Measure the Consumer Well-Being Effect of Products and Services" in 26th Annual Macromarketing Conference, 2001, United States
  • GRZESKOWIAK, S., M.SIRGY, "Measurement of Housing Well-Being with the 4Ps Model" in 4th Conference of the International Society of Quality-of-Life Studies, 2001, United States