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HAN Huai-Yuan

PhD, Management

Huai-Yuan is Associate Professor of International Management at NEOMA BS. He has published articles, books and case studies concerning the Chinese Economy and Society. The case study titled “Implementation of a socially responsible Human Resources Management (HRM) system in an industrial firm in China”, which he wrote with two other authors, won the ATLAS-AFMI-CCMP 2015 prize for the best pedagogic case study in International Management. In November 2019, his article entitled “The US-China Trade War: a Tale of Incompatible Economic Models” was published by “Les Echos”. He has taught in France, Switzerland, China and many other countries.

Areas of research

  • Geopolitics
  • Chinese Market
  • Leadership


  • BELLOW, E., L.HAMZI, H.-Y.HAN, "Sustainability and Multinational Enterprises: The Need for Diffuse Power", Journal of Business and Economics, August 2019, vol. 9, no. 8, pp. 679-688
    DOI : 10.15341/jbe(2155-7950)/08.09.2018/005
  • HAN, H.-Y., L.HAMZI, E.BELLOW, "The Characteristics of Bribe-Taking by Chinese High-Level Officials", Chinese Business Review, September 2019, vol. 18, no. 3, pp. 1-9
    DOI : 10.17265/1537-1506/2019.03.001
  • BELLOW, E., L.HAMZI, H.-Y.HAN, "The Role of Business as a Force for Good", Journal of Business and Economics, July 2018, vol. 9, no. 7, pp. 566-583
    DOI : 10.15341/jbe(2155-7950)/07.09.2018/002
  • BELLOW, E., L.HAMZI, H.-Y.HAN, "Energy Sovereignty and Corporate Social Responsibility", Journal of Business and Economics, June 2018, vol. 9, no. 6, pp. 455-476
    DOI : 10.15341/jbe(2155-7950)/06.09.2018/001
  • HAN, H.-Y., "Audit of the implementation of corporate social responsibility: the example of the French social security system", Journal of Inter-Systems Research and Applied Knowledge Interaction, December 2014, vol. 4, pp. 7-15

Book chapter

  • ZHANG, H., H.-Y.HAN, "Changing patterns in China's trade and FDI" in The Political Economy of New Regionalisms in the Pacific Rim., José Briceño-Ruiz, Philippe De Lombaerde Routledge Eds, Routledge, pp. 181-209, 2019
  • HAN, H.-Y., D.MENIVAL, "Wine Consumption in China: Regional Differences in Territorial Brand Perceptions" in The Wine Value Chain in China., Capitello R., Menival D., Chatters S. & Yuan J. Eds, Editions Elsevier, pp. 101-115, 2016
  • HAN, H.-Y., L.ZHU, "New Energy: Ushering in the Spring of Development" in Annual Report on China’s Energy Development., Cui M. Ed., Social Sciences Academic Press (China), pp. 251-285, 2011


  • WINTREBERT, Y., H.-Y.HAN, Corruption et anticorruption en Chine, Société des écrivains , Paris, 2018
  • HAN, H.-Y., La formation de la main-d’œuvre rurale excédentaire en Chine - Enjeux et perspectives, Presses Académiques Francophones, Saarbrücken, Germany, 2015
  • HAN, H.-Y., Y.WINTREBERT, Chine, une certaine vision de l'histoire, La Tour d'Aigues : Editions de l'Aube, 2014

Academic conferences

  • BELLOW, E., H.-Y.HAN, L.HAMZI, "Social Unrest and Dominant Discourse in Toronto" in 27th Annual International Vincentian Business Ethics Conference (IVBEC) - Virtual Conference Format, 2020
  • ROUET, G., L.HAMZI, T.COME, H.-Y.HAN, "Campagne anti-corruption et climat des affaires en Chine ," in 8e conférence Atlas FMI « Continuité et ruptures en management international », 2018, Paris, France
  • HAN, H.-Y., T.CÔME, L.HAMZI, "High level official corruption in China -" in 7ème Conférence internationale d’Atlas AFMI, 2017, Antananarivo, Madagascar
  • BELLOW, E., L.HAMZI, H.-Y.HAN, "Energy Sovereignty and Corporate Social Responsibility" in 1st International Conference on Energy, Finance and the Macroeconomy (ICEFM), 2017, Montpellier, France
  • MENIVAL, D., H.-Y.HAN, "Wine tourism: futures sales and cultural context of consumption" in 7th International Conference Academy of Wine Business Research, Brock University, 2013, Canada
  • MENIVAL, D., H.-Y.HAN, "The territorial brand in wine: a solution for the new markets?" in 7th International Conference AMS, 2013, Australia
  • HAN, H.-Y., S.CHARTERS, D.MENIVAL, "Wine tourism: increasing future champagne sales" in ITWM (International Conference on Innovation & Trends in Wine Management), Groupe ESC Dijon-Bourgogne, 2012, France
  • HAN, H.-Y., T.COME, "La Chine, une nouvelle frontière pour la grande distribution" in IIIe Etats Généraux du Management - Nouvelles frontières du management, 2012, France
  • MENIVAL, D., H.-Y.HAN, "Wine tourism in Champagne: an explanation of the impact of the origin of product on the Chinese consumer's behaviour" in 6th AWBR International Conference, 2011, France
  • HAN, H.-Y., "Wal-Mart managerial policy up against the determination of Chinese trade unions (Case Study)" in Conférence Internationale E-Leader, 2010, Hungary
  • HAN, H.-Y., "Stratégies gagnantes du groupe Castel sur le marché chinois" in ICABR 2009, 2009, Cyprus
  • EVANS, D., H.-Y.HAN, "Climbing the glass staircase: a review of precarious rise of women to corporate leadership positions: an example of developments in China" in 9th IFSAM World Congress (International Federation of Scholarly Associations of Management), 2008, China
  • EVANS, D., H.-Y.HAN, "Climbing the glass staircase: a review of the precarious rise of women to corporate leadership positions: an example of developments in China" in 4th Annual World Conference ICABR, 2008, Ghana

Published cases with instructional materials

  • HAN, H.-Y. - "Tianlala: New-style tea brand shines in the lower-tier cities market" - 2024, Centrale de Cas et de Médias Pédagogiques (CCMP), Paris
  • HAN, H.-Y. - "NEILIANSHENG: a Chinese Time-Honored Brand's Fashion Orientation Transition Road" - 2023, CCMP
  • HU, H., M. FEI, H. LU, H. -Y. HAN, T. HUANG, F. YU, W. WEI - "Lidu Liquor Co. LTD. : Immersive Experiential Marketing" - 2021, Ivey Case Studies
  • HAN, H.-Y. - "GRH en Chine : mise en place d'un système socialement responsable dans une entreprise industrielle" - 2015, Centrale de Cas et de Médias Pédagogiques (CCMP)
  • HAN, H.-Y., D.MENIVAL - "Le Groupe CASTEL sur le marché chinois : l'histoire d'une réussite ?" - 2011, Centrale de Cas et de Médias Pédagogiques (CCMP)

Participation at an academic or professional conference

  • HAN, H.-Y., "La mise en place d'un système de GRH socialement responsable dans une entreprise industrielle en Chine" 5ème Collogue international Atlas AFMI. 2015, Viet Nam
  • HAN, H.-Y., "Audit d'une demarche de R.S.O - l'exemple de la securite sociale" 16ème Université de printemps de l’Audit Social -Forum International de l’Audit Social (Pékin) 2014 & Gouvernance de l’État. 2014, China
  • HAN, H.-Y., "Wine Tourism: improving the sales of champagne" 2011, France
  • HAN, H.-Y., "Demain en Chine : quel potentiel pour les PME françaises ?" in Le marché chinois et la région Champagne-Ardenne, 2002, France

Professional journals

  • HAN, H.-Y., "Opinion | Guerre commerciale Chine/US : des modèles incompatibles", Les Echos, November 2019
  • HAN, H.-Y., "US-China trade war: two incompatible systems", Asia Business Chief, November 2019