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HONG Yuly

PhD / Doctorat international, Marketing

Yuly Hong is an Assistant Professor of Marketing at NEOMA Business School. She received her Ph.D. from Georgia Institute of Technology. She teaches Ethics and Sustainability at the Master of Science Marketing level. Her research primarily revolves company’s sustainability efforts with consumers. Specifically, she delves into how companies can effectively engage consumers in their sustainability efforts while enhancing company reputation and the bottom line. Her areas of expertise extend to consumer trust, word of mouth, and identity. Notably, she has a forthcoming publication in the Journal of Consumer Research. Her work has been featured at various conferences, including the Association for Consumer Research, Society for Consumer Psychology, and American Marketing Association Academic Conferences. She has also contributed as a reviewer for several marketing conferences.

Areas of research

  • Sustainability
  • Corporate Social Responsibility
  • Trust
  • Word Of Mouth
  • Identity
  • Anthropomorphism