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JAHANMIR Sara

PhD, Management

Sara Jahanmir (MBA, PhD) is an Associate Professor of Innovation and Entrepreneurship at NEOMA Business School. Prior to joining NEOMA, she held full time academic appointment as Lecturer and Research Affiliate at Massachusetts Institute of Technology. Sara’s research revolves around identifying market opportunities for technology innovations, understanding determinants and barriers to adoption of such innovations in order to comprehend and influence late adopters in a technology's life cycle. Her work has been published in journals such as Journal of Business Research, Journal of Engineering and Technology Management and has also been featured in international media, such as The Wall Street Journal and The Wall Street Journal TV. Sara serves as a member of the editorial review board of Journal of Business Research, has considerable years of business experience and has been member of international juries in Innovation and Entrepreneurship competitions. Sara is also a Visiting Professor in schools in Europe, US and Asia and teaches Entrepreneurship, Innovation and Value Creation in MSc, MBA and EMBA programs.

Areas of research

  • Diffusion of innovations
  • Technology adoption
  • Resistance to innovation
  • Late adopters

Recent academic contributions

  • JAHANMIR, S., G. SILVA, P. GOMES, H. MARTINS GONÇALVES, "Determinants of users’ continuance intention toward digital innovations: Are late adopters different?", Journal of Business Research, July 2020, vol. 115, pp. 225-233
    DOI : 10.1016/j.jbusres.2019.11.010
  • JAHANMIR, S., A.LAMAS, "Facing Late Adopters’ Resistance to Innovation: Joint pricing and operations planning for new products’ launch" in International Product Development Management Conference, 2019
  • JAHANMIR, S., G.SILVA, L. F.LAGES, "Innovation Late Adoption in a Digital Age" in European Marketing Academy Conference, 2019, Hamburg, Germany

Academic Journals

  • JAHANMIR, S., G. SILVA, P. GOMES, H. MARTINS GONÇALVES, "Determinants of users’ continuance intention toward digital innovations: Are late adopters different?", Journal of Business Research, July 2020, vol. 115, pp. 225-233
    DOI : 10.1016/j.jbusres.2019.11.010
  • JAHANMIR, S. F., J.CAVADAS, "Factors affecting late adoption of digital innovations", Journal of Business Research, July 2018, vol. 88, pp. 337-343
    DOI : 10.1016/j.jbusres.2018.01.058
  • JAHANMIR, S., L. F.LAGES, "The late-adopter scale: A measure of late adopters of technological innovations", Journal of Business Research, May 2016, vol. 69, no. 5, pp. 1701-1706
    DOI : 10.1016/j.jbusres.2015.10.041
  • JAHANMIR, S., "Paradoxes or trade-offs of entrepreneurship: Exploratory insights from the Cambridge eco-system", Journal of Business Research, November 2016, vol. 69, no. 11, pp. 5101-5105
    DOI : 10.1016/j.jbusres.2016.04.087
  • JAHANMIR, S., L. F.LAGES, "The Lag-User Method: Using laggards as a source of innovative ideas", Journal of Engineering and Technology Management, July 2015, vol. 37, pp. 65-77
    DOI : 10.1016/j.jengtecman.2015.08.002

Academic conferences

  • JAHANMIR, S., G.SILVA, L. F.LAGES, "Innovation Late Adoption in a Digital Age" in European Marketing Academy Conference, 2019, Hamburg, Germany
  • JAHANMIR, S., A.LAMAS, "Facing Late Adopters’ Resistance to Innovation: Joint pricing and operations planning for new products’ launch" in International Product Development Management Conference, 2019
  • JAHANMIR, S., J.KÜPER, L. F.LAGES, "Determinants of Late Adoption: The Case of Mobile Commerce" in 23rd International Product Development Management Conference 2016, 2016, Glasgow, United Kingdom
  • JAHANMIR, S., "Entrepreneurial Performance: Fueled by Paradox or Pushed by Trade-offs" in Global Innovation and Knowledge Academy 2016, 2016, Valencia, Spain
  • JAHANMIR, S., L. F.LAGES, "The UPS Scale: An Instrument for Measuring Users’ Perception of Simplicity" in Open and User Innovation Workshop 2014, 2014, Boston
  • JAHANMIR, S., L. F.LAGES, "Lag Adopter Scale: Laggards, the New SOS for Innovations" in Global Innovation and Knowledge Academy 2014, 2014, Valencia, Spain
  • JAHANMIR, S., L. F.LAGES, "Late Adopter Scale: A Measure of Technology Late Adoption" in 21st International Product Development Management Conference 2014, 2014, Limmerick, Ireland
  • JAHANMIR, S., L. F.LAGES, "Lag-User Method: Using Lag-Users as a Source of Novel Products", European Marketing Academy EMAC, 2014, Valencia, Spain
  • JAHANMIR, S., L. F.LAGES, "Late Adopter Scale: A Measure of Technology Late Adoption" in Conference, European Marketing Academy EMAC, 2013, Turkey

Dissemination activity

  • LAMAS, A., S.JAHANMIR, "Joint Inventory Planning and Pricing When Launching Innovations" in 30th European Conference on Operational Research, 2019, Dublin, Ireland
  • JAHANMIR, S., L. F.LAGES, "Late Adopter Scale: A Measure of Technology Late Adoption" in 11th International Open and User Innovation Workshop, 2013, Brighton, United Kingdom