Other NEOMA BS Websites
NEOMA Business School
Fermer la recherche
Ouvrir le menu
Make an appointment Contact us

KIM Youngju

PhD, Economics, Social and Management Sciences

  1. Home
  2. Professors directory

  3. KIM Youngju

Marketing
PhD, Economics, Social and Management Sciences

Youngju Kim is an Assistant Professor in Marketing at the Neoma Business School, France. Her primary research interest is in developing quantitative models to examine consumer choice and demand, based on economic and psychological theories to address managerially relevant problems. Her recent studies emphasize the impact of marketing beyond just what is good for the financial performance of a firm, but also emphasize the role of marketing in consumer welfare. Currently, she is focusing on consumer healthy consumption and public policy decision making. Before moving to these substantive areas, she focused on applying screening models. Her research has been published in the Journal of Marketing Research. She was awarded best paper at the AMA Advanced Research Technique (ART) forum. She has taught marketing analytics, and marketing research courses, and has also taught undergraduate students’ thesis writing classes.

Areas of research

  • Demand Model and Choice Model
  • Statistiques bayésiennes
  • Food Labeling
  • Sustainable products

Recent academic contributions

  • KIM, J., Y. KIM, J. KWON , "When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements", Journal of Advertising, October 2022, vol. 51, no. 4, pp. 502–514
  • KIM, Y., S. KIM, N. ARORA, "GMO Labeling Policy and Consumer Choice", Journal of Marketing, April 2022, vol. 86, no. 3, pp. 21-39
    DOI : 10.1177/00222429211064901
  • KIM, Y., N. HARDT, J. KIM, G. M. ALLENBY, "Conjunctive Screening in Models of Multiple Discreteness", International Journal of Research in Marketing, December 2022, vol. 39, no. 4, pp. 1209-1234
    DOI : 10.1016/j.ijresmar.2022.04.001

Article

  • KIM, J., Y. KIM, J. KWON , "When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements", Journal of Advertising, October 2022, vol. 51, no. 4, pp. 502–514
  • KIM, Y., S. KIM, N. ARORA, "GMO Labeling Policy and Consumer Choice", Journal of Marketing, April 2022, vol. 86, no. 3, pp. 21-39
    DOI : 10.1177/00222429211064901
  • KIM, Y., N. HARDT, J. KIM, G. M. ALLENBY, "Conjunctive Screening in Models of Multiple Discreteness", International Journal of Research in Marketing, December 2022, vol. 39, no. 4, pp. 1209-1234
    DOI : 10.1016/j.ijresmar.2022.04.001
  • SEJEONG, Y., K. O. YOO, Y. KIM, "1+2>2+1, Promotion Effect in Bonus Pack Promotion", Journal of Consumer Studies, March 2021, vol. 32, no. 1, pp. 25-48
  • KIM, J., Y. KIM, J. B. KWON, "When Is a Good Thing a New Thing? How Upcycling Product Display Affects Consumer Novelty Perception and Advertising Evaluation", Advances in Consumer Research, October 2020
  • KIM, Y., K.SUK, "The Effect of Genetic Modification Organisms (GMO) Label Framing on Risk Perception and Purchase Intention", Journal of Consumer Studies, December 2019, vol. 30, no. 6, pp. 171-194
    DOI : 10.35736/JCS.30.6.8
  • KIM, Y., "Modeling Structural Heterogeneity in Reference Price Formation", Korea Marketing Review, August 2016
  • KIM, Y., J. JANG, "The Impact of Information Processing Order on Consumers’ Product Evaluation between National Brand and Private Label Brand", The Korean Journal of Advertising, August 2015
  • KIM, Y., J. JANG, "How the Information Location (up vs. down) Impacts Promotion Attractiveness and Amount Perception", The Korean Journal of Advertising, April 2015, vol. 26, no. 5, pp. 95-115
  • KIM, Y., D. KIM, J. KIM, "Non-Compensatory Decision for Movie Choice: Role of Genre and Online Word of Mouth", Journal of Korean Marketing Association, February 2014, vol. 29, no. 1, pp. 1-20
  • ARIBARG, A., N.ARORA, T.HENDERSON, Y.KIM, "Private Label Imitation of a National Brand: Implications for Consumer Choice and Law", Journal of Marketing Research, December 2014, vol. 51, no. 6, pp. 657-675
    DOI : 10.1509/jmr.13.0420
  • KIM, Y., J.KIM, "Movie Choice under Joint Decision: Reassessment of Online WOM effects", Asia Marketing Journal, April 2013, vol. 15, no. 1, pp. 155-168
  • KIM, Y., J. KIM, M. K. KIM, J. KIM, "Analysis of Preference for Medical Service Attributes Accounting for Demand Interdependence", Journal of Consumption Culture, June 2012, vol. 15, no. 2, pp. 57-74
    DOI : 10.17053/jcc.2012.15.2.004

Book chapter

  • KIM, Y., F.KIM, J.KIM, "Re-launch of Bob Yoghurt" in Way 2010., Ed., The Federation of Korean Industries, pp. 267, 2010
  • KIM, Y., K.FAYE, K.SUK, "How to Solve the Opportunism in Distribution Channels" in Way 2009., Ed., The Federation of Korean Industries, 2009
  • KIM, Y., F.KIM, J.KIM, "Pricing Strategies for Florida Homes" in Way 2009., Ed., The Federation of Korean Industries, 2009

Academic conferences

  • KIM, Y., "Impact of GMO Information Disclosure on Consumer Choice" in 2019 INFORMS Marketing Science Conference, 2019, Rome, Italy
  • KIM, Y., "Mandatory Calorie Disclosure: Does it Work and How to Make it More Effective", European Marketing Academy EMAC, 2019, Hamburg, Germany
  • KIM, Y., "Voluntary Labeling vs. Mandatory Labeling: Implication on Consumer Choice and Political Decision Making" in European Marketing Academy Conference (EMAC), 2018, Glasgow

Participation at an academic or professional conference

  • KIM, Y., "Absence vs. Presence-Focused Food Labeling: Impact of GMO Labeling Policy on Consumer Choice" in Marketing Analytics Symposium - Sydney (MASS), 2020, Sydney, Australia

Menu

Make an appointment Contact us
Edit my profile