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KIM Youngju

PhD, Economics, Social and Management Sciences

Youngju Kim is an Assistant Professor in Marketing at the Neoma Business School, France. Her primary research interest is in developing quantitative models to examine consumer choice and demand, based on economic and psychological theories to address managerially relevant problems. Her recent studies emphasize the impact of marketing beyond just what is good for the financial performance of a firm, but also emphasize the role of marketing in consumer welfare. Currently, she is focusing on consumer healthy consumption and public policy decision making. Before moving to these substantive areas, she focused on applying screening models. Her research has been published in the Journal of Marketing Research. She was awarded best paper at the AMA Advanced Research Technique (ART) forum. She has taught marketing analytics, and marketing research courses, and has also taught undergraduate students’ thesis writing classes.

Areas of research

  • Demand Model and Choice Model
  • Statistiques bayésiennes
  • Food Labeling
  • Sustainable products

Recent academic contributions

  • SEJEONG, Y., J. KIM, K. O. YOO, "1+2>2+1, Promotion Effect in Bonus Pack Promotion" Forthcoming Journal of Consumer Studies
  • KIM, J., Y. KIM, J. KWON , "When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements", Journal of Advertising, June 2021
  • KIM, J., Y.KIM, J. B.KWON, "When Is a Good Thing a New Thing? How Upcycling Product Display Affects Consumer Novelty Perception and Advertising Evaluation" in Association for Consumer Research, 2020

Academic Journals

  • SEJEONG, Y., J. KIM, K. O. YOO, "1+2>2+1, Promotion Effect in Bonus Pack Promotion" Forthcoming Journal of Consumer Studies
  • KIM, J., Y. KIM, J. KWON , "When a Good Thing Becomes a Better Thing: The Role of Lateral Display in Upcycled Product Advertisements", Journal of Advertising, June 2021
  • KIM, Y., K.SUK, "The Effect of Genetic Modification Organisms (GMO) Label Framing on Risk Perception and Purchase Intention", Journal of Consumer Studies, December 2019, vol. 30, no. 6, pp. 171-194
    DOI : 10.35736/JCS.30.6.8
  • KIM, Y., J.JANG, "The Impact of Information Processing Order on Consumers’ Product Evaluation between National Brand and Private Label Brand", The Korean Journal of Advertising, 2015
  • KIM, Y., J.JANG, "How the Information Location (up vs. down) Impacts Promotion Attractiveness and Amount Perception", The Korean Journal of Advertising, 2015, vol. 26, no. 5, pp. 95-115
  • KIM, Y., J.KIM, "Movie Choice under Joint Decision: Reassessment of Online WOM effects", Asia Marketing Journal, April 2013, vol. 15, no. 1, pp. 155-168
  • ARIBARG, A., N.ARORA, T.HENDERSON, Y.KIM, "Private Label Imitation of a National Brand: Implications for Consumer Choice and Law", Journal of Marketing Research, December 2014, vol. 51, no. 6, pp. 657-675
    DOI : 10.1509/jmr.13.0420
  • KIM, Y., D.KIM, J.KIM, "Non-Compensatory Decision for Movie Choice: Role of Genre and Online Word of Mouth", Journal of Korean Marketing Association, 2014, vol. 29, no. 1, pp. 1-20
  • KIM, Y., J.KIM, M. K.KIM, J.KIM, "Analysis of Preference for Medical Service Attributes Accounting for Demand Interdependence", Journal of Consumption Culture, 2012, vol. 15, no. 2, pp. 57-74
    DOI : 10.17053/jcc.2012.15.2.004

Book chapter

  • KIM, Y., F.KIM, J.KIM, "Re-launch of Bob Yoghurt" in Way 2010., Ed., The Federation of Korean Industries, pp. 267, 2010
  • KIM, Y., K.FAYE, K.SUK, "How to Solve the Opportunism in Distribution Channels" in Way 2009., Ed., The Federation of Korean Industries, 2009
  • KIM, Y., F.KIM, J.KIM, "Pricing Strategies for Florida Homes" in Way 2009., Ed., The Federation of Korean Industries, 2009

Academic conferences

  • KIM, J., Y.KIM, J. B.KWON, "When Is a Good Thing a New Thing? How Upcycling Product Display Affects Consumer Novelty Perception and Advertising Evaluation" in Association for Consumer Research, 2020
  • KIM, Y., "Impact of GMO Information Disclosure on Consumer Choice" in 2019 INFORMS Marketing Science Conference, 2019, Rome, Italy
  • KIM, Y., "Mandatory Calorie Disclosure: Does it Work and How to Make it More Effective", European Marketing Academy EMAC, 2019, Hamburg, Germany
  • KIM, Y., "Voluntary Labeling vs. Mandatory Labeling: Implication on Consumer Choice and Political Decision Making" in European Marketing Academy Conference (EMAC), 2018, Glasgow

Dissemination activity

  • KIM, Y., "Absence vs. Presence-Focused Food Labeling: Impact of GMO Labeling Policy on Consumer Choice" in Marketing Analytics Symposium - Sydney (MASS), 2020, Sydney, Australia

Professional journals

  • KIM, Y., "Modeling Structural Heterogeneity in Reference Price Formation", Korea Marketing Review, August 2016

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