
KUPPELWIESER Volker Georg
PhD, Service Management
Volker G. Kuppelwieser is a Full Professor in Marketing at the NEOMA Business School (France). His main research interests are service experiences, aging consumers’ behavior, and customer inclusion. He previously held several positions in the service industry and has 12 years’ experience of industry.
He teaches and coordinates courses in services marketing, international services marketing, research methods, and quantitative methods in the PGE, several MSc, and PhD programs.
He has published in journals such as Journal of Service Research, Journal of Services Marketing, Annals of Operations Research, Marketing Letters, Human Relations, Journal of Business Research, Journal of Service Management, and Journal of Retailing and Consumer Services, amongst others. He has also given numerous conference presentations and serves as a reviewer and editorial board member for several marketing and organizational behavior journals. Volker is associate editor for the Journal of Services Marketing and was guest editing for different marketing journals.
Areas of research
- Services Marketing and Management
- Individual age perception
- Customers' Decision Making
- Methodological Advances
- Organisational Service Behaviour
- Group Services
- Customer Contact Scenarios
- Customer Experience
- Service marketing
- Ageing
- Inclusion
- Research methods
- Marketing research
Participation at an academic or professional conference
- KUPPELWIESER, V. G., R.TSIOTSOU, M.ROSENBAUM, "Buy me, rent me. People as Products in Prostitution and Rental Services" in 27th Recent Advances in Retailing and Consumer Science Conference, 2021, Baveno, Italy
- KLAUS, P., V. G.KUPPELWIESER, "Examining the ordinary experience – purchase behavior chain" in 27th Recent Advances in Retailing and Consumer Science Conference, 2021, Baveno, Italy
- KUPPELWIESER, V. G., P.KLAUS, "Age differs, depending on how you look at it" in 27th Recent Advances in Retailing and Consumer Science Conference, 2021, Baveno, Italy
- KLAUS, P., V. G.KUPPELWIESER, R.TSIOTSOU, "Exploring the nature of the B2B customer experience (CX): A cross-country approach" in American Marketing Association Global Marketing SIG Conference in Taormina, 2021, Sicily, Italy
- SPIELMANN, N., V. G.KUPPELWIESER, "To Retail or Not to Retail: Examining the Relationship between Producer-Retailer Proximity and Price Policies" in 2nd International Research E-Workshop on Wine Tourism, 2020, Online, France Coauthorspresented
- AHMAD HUSAIRI, M., V. G.KUPPELWIESER, "The managerial research implications in marketing: Reality check and future direction" Meet the Editor’ series - Neoma Business School. 2018, Rouen, France
- TUZOVIC, S., G.BEIRARO, V. G.KUPPELWIESER, "The Diffusion of Wearable Health Technology: Investigating Adoption Drivers of Fitness Trackers Across Lead versus Lag Markets" in Frontiers in Services, 2018, Austin, United States
- KLAUS, P., V. G.KUPPELWIESER, "Quantifying the Influence of Every-Day Experiences on Consumers’ Buying Behavior" in 9th International Research Symposium in Service Management (IRSSM-9), 2018, Ljubljana, Slovenia
- KUPPELWIESER, V. G., B.BOZIC, "Money recovers trust – does it?" in 9th International Research Symposium in Service Management (IRSSM-9), 2018, Ljubljana, Slovenia
- VU, H. L., V. G.KUPPELWIESER, "The interrelations between transformative service research, service-dominant logic and customer-dominant logic" in 9th International Research Symposium in Service Management (IRSSM-9), 2018, Ljubljana, Slovenia
- KUPPELWIESER, V. G., P.KLAUS , "Ageing Customers and their experiences" in 15th La Londe International Conference, 2018, La Londe-les-Maures, France
- KUPPELWIESER, V. G., B.BOZIC, "Service recovery and customer trust repair: an integrative approach" in 15th International Research Conference in Service Management, 2018, La Londe les Maures, France
- KLAUS, P., V. G.KUPPELWIESER, "Less Than Ordinary – Quantifying the Influence of Every-Day Experiences On Consumers’ Buying Behavior" in AMA SERVSIG International Research Conference, 2018, Paris, France
- KUPPELWIESER, V. G., B.BOZIC, "Service Recovery vs. Trust Recovery" in The La Londe Conference, 2018, La Londe les Maures, France
- PUTINAS, A.-C., V. G.KUPPELWIESER, "Investigation of vicarious embarrassment in customer-to-customer relationships" in QUIS 15 - The 15th International Research Symposium on Service Excellence in Management, 2017, Porto, Portugal
- TUZOVIC, S., V. G.KUPPELWIESER, C.BIANCHI, "The Quantified Self Movement: Comparing Perceptions and Adoption of Fitness Trackers between U.S. and Latin American Consumers" in Frontiers in Services Conference, 2017, New York, United States
- TUZOVIC, S., V. G.KUPPELWIESER, C.BIANCHI, "Understanding Consumer Adoption of Smart Health Wearables: An Empirical Analysis in Chile and the U.S" in QUIS 15 - The 15th International Research Symposium on Service Excellence in Management, 2017, Porto, Portugal
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BEN ABDELAZIZ, F., V. G.KUPPELWIESER, "Towards the Use of Chronological Age in Research – A Cautionary Note" in 83rd meeting of the European working group on multicriteria decision aiding (EWG-MCDA), November, 2016, Barcelona, Spain
DOI : 10.1016/j.jretconser.2016.05.016 - BEN ABDELAZIZ, F., V. G.KUPPELWIESER, "Towards the Identification of Important and Non-correlational Criteria – a Multiobjective Approach" in 83rd meeting of the European working group on multicriteria decision aiding (EWG-MCDA), 2016, Barcelona, Spain
- KUPPELWIESER, V. G., J.FINSTERWALDER, R.FISK, "Four studies on interaction behavior in group service encounters" in Frontiers in Service 2016, 2016, Bergen, Norway
- KUPPELWIESER, V., J.FINSTERWALDER, "Marketing for the social good - Reflecting on Transformative Service Research in the Light of Service-Dominant Logic" in 3rd International Conference on Contemporary Marketing Issues (ICCMI 2015), 2015, London, United Kingdom
- TUZOVIC, S., V.KUPPELWIESER, A.GIERKE, "The Rise of Self-Tracking: Investigating the Adoption of Fitness Trackers and the Relationship on Preventive Health Care" in Australian and New Zealand Marketing Academy Conference (ANZMAC), 2015, Sydney, Australia
- BEN ABDELAZIZ, F., V.KUPPELWIESER, O.MEDEB, "Unstable interactions in customers’ decision making" in 82nd meeting of the European working group on multicriteria decision aiding (EWG-MCDA), 2015, Odense, Sweden
- TRINCHERA, L., G.RUSSOLILLO, V.KUPPELWIESER, "Categorical Data in PLS Path Modeling: A Marketing Study" in Correspondence Analysis and Related Methods (CARME), 2015, Naples, Italy
- KUPPELWIESER, V., P.KLAUS, Y.BARUCH, A.MANTHIOU, "The missing link? Fairness as the ultimate determinant of service profitability" in QUIS 14 - The 14th International Research Symposium on Service Excellence in Management, 2015, Shanghai, China
- KUPPELWIESER, V., J.FINSTERWALDER, "Quo vadis Transformative Service Research?" in QUIS 14 - The 14th International Research Symposium on Service Excellence in Management, 2015, Shanghai, China
- KUPPELWIESER, V., M.TOUZANI, S.TUZOVIC, M.SIMPSON, J.FINSTERWALDER, "What Goes Around, Comes Around: The Effect of Employee’s Flirtation on Customer’s Encounter Satisfaction" in AMA ServSIG International Service Research Conference, 2014, Thessaloniki, Greece
- FINSTERWALDER, J., V.KUPPELWIESER, R.FISK, S.TUZOVIC, "Measuring the Self, the Social and the Task Oriented Side of Service Customers in Joint Co-creation Experiences" in 17th AMS World Marketing Congress, 2014, Lima, Peru
- TUZOVIC, S., J.WIRTZ, V.KUPPELWIESER, "Is the Role of Marketing Diminishing? Results From Three Geographical Regions: Asian, Europe and USA" in 42nd European Marketing Academy Annual Conference (EMAC), 2013, Istanbul, Turkey
- TUZOVIC, S., M.SIMPSON, V.KUPPELWIESER, H.SONGER, "Measurement of service convenience in health care" in AMA ServSIG International Service Research Conference, 2012, Helsinki, Finland
- KUPPELWIESER, V., J.FINSTERWALDER, "The Influence of Informal Leaders on Service Satisfaction in a Group of Customers" in Rostocker Dienstleistungstagung, 2010, Rostock, Germany
- FINSTERWALDER, J., V.KUPPELWIESER, S.TUZOVIC, "Empirical Evidence of Service Quality in Group Encounters" in International Research Symposium in Service Management – Service Imperatives in the New Economy, 2010, Mauritius
- KUPPELWIESER, V., "The Effect of Stewardship Behaviour on Service Creativity" in Rostocker Dienstleistungstagung, 2010, Rostock, Germany
- KUPPELWIESER, V., M.GOUTHIER, "Transformational Leadership als Treiber von Dienstleistungsinnovationen" in 1.Rostocker Dienstleistungstagung, 2008, Germany