LI Jing
PhD. in Management Information Systems
Information Systems, Supply Chain Management & Decision Support
PhD. in Management Information Systems
Jing Li is an Assistant professor of Information Systems Management at NEOMA Business School in France. Jing’s research interests include E-commerce, User-generated Content, Customer Relationship Management, and Generative Artificial Intelligence. Her research appears in top-tier international business journals, including Journal of Marketing, Information Systems Research, Journal of Business Ethics, Journal of Business Research, Journal of the Association for Information Science and Technology, Information & Management, and Internet Research. Jing serves as an ad hoc reviewer for several journals including the Journal of Marketing, Information & Management, Information Technology and Management, and Internet Research, among others.
Areas of research
- Customer Relationship Management
- Generative Artificial Intelligence
- E-commerce
- User-generated Content
Recent academic contributions
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LI, J., X. XU, E. W. T. NGAI, "How review content, sentiment and helpfulness votes jointly affect trust of reviews and attitude", Internet Research: Electronic Networking Applications and Policy, November 2024, vol. 34, no. 6, pp. 2232-2256
DOI : 10.1108/INTR-01-2023-0025 -
LI, J., X. XU, E. W. T. NGAI, "Presentational effects of photos and text in electronic word-of-mouth on consumer decisions", Internet Research: Electronic Networking Applications and Policy, April 2023, vol. 33, no. 2, pp. 473-499
DOI : 10.1108/INTR-03-2021-0143 -
ZENG, F., Q. YE, Z. YANG, J. LI, Y. A. SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", Journal of Business Ethics, April 2022, vol. 176, no. 4, pp. 781-798
DOI : 10.1007/s10551-020-04626-x
Article
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LI, J., X. XU, E. W. T. NGAI, "How review content, sentiment and helpfulness votes jointly affect trust of reviews and attitude", Internet Research: Electronic Networking Applications and Policy, November 2024, vol. 34, no. 6, pp. 2232-2256
DOI : 10.1108/INTR-01-2023-0025 -
LI, J., X. XU, E. W. T. NGAI, "Presentational effects of photos and text in electronic word-of-mouth on consumer decisions", Internet Research: Electronic Networking Applications and Policy, April 2023, vol. 33, no. 2, pp. 473-499
DOI : 10.1108/INTR-03-2021-0143 -
ZENG, F., Q. YE, Z. YANG, J. LI, Y. A. SONG, "Which Privacy Policy Works, Privacy Assurance or Personalization Declaration? An Investigation of Privacy Policies and Privacy Concerns", Journal of Business Ethics, April 2022, vol. 176, no. 4, pp. 781-798
DOI : 10.1007/s10551-020-04626-x -
LI, J., X. XIN XU, N. ERIC, "Does certainty tone matter? Effects of review certainty, reviewer characteristics, and organizational niche width on review usefulness", Information & Management, December 2021, vol. 58, no. 8, pp. 103549
DOI : 10.1016/j.im.2021.103549 -
DU, Q., J. LI, Y. DU, G. A. WANG, W. FAN, "Predicting crowdfunding project success based on backers' language preferences", Journal of the Association for Information Science and Technology (JASIST), December 2021, vol. 72, no. 12, pp. 1558-1574
DOI : 10.1002/asi.24530 -
LI, J., X. LUO, X. LU, T. MORIGUCHI, "The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?", Journal of Marketing, July 2021, vol. 85, no. 4, pp. 123-140
DOI : 10.1177/0022242920959043 -
ZENG, F., Q. YE, J. LI, Z. YANG, "Does self-disclosure matter? A dynamic two-stage perspective for the personalization-privacy paradox", Journal of Business Research, January 2021, vol. 124, pp. 667-675
DOI : 10.1016/j.jbusres.2020.02.006 -
LUO, X., X. LU, J. LI, "When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization", Information Systems Research, December 2019, vol. 30, no. 4, pp. 1203-1227
DOI : 10.1287/isre.2019.0859
Academic conferences
- LI, J., X. XU, "Walking Customers from Business to Friend Relationships" in ICIS, 2018, San Francisco, CA
- LI, J., X. XU, E. NGAI, "Investigation on Ratio and Magnitude of Helpfulness Votes" in AMCIS, 2018, New Orleans, LA
- LI, J., X. LUO, "The Double-Edged Effects of E-Commerce Cart Retargeting" in CODE @ MIT, 2017, Cambridge, MA
- LI, J., X. LUO, "When and How to Leverage E-commerce Cart Targeting" in NYU Conference on Digital Marketing, 2017, New York, NY
- LI, J., E. NGAI, "Does Certainty Tone Matter?" in AMCIS, 2016, San Diego, CA