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PUESCHEL Julia

PhD in Management Sciences, specialization in Marketing

Julia Pueschel is Assistant professor of marketing and director of MSc Luxury Marketing at Neoma Business School. She was awarded a Ph.D. in management sciences at Université Paris Dauphine, PSL University, Paris. She teaches consumer behavior, marketing strategy, product design and innovation, and qualitative research methods. Her primary research interests are in luxury marketing, luxury counterfeit consumption, consumer behavior, and qualitative research methods. Her work has been published in the Journal of Business Research, Recherches et Applications en Marketing, and Management International. Prior to becoming an academic, she worked in business organizations in the United Arab Emirates as a member of higher management and had developed an interest in studying luxury brands and consumer behavior.

Areas of research

  • Consumer Behavior
  • Luxury Marketing
  • Counterfeit Consumption
  • Culture and Consumption

Recent academic contributions

  • PUESCHEL, J., "I Want It All and I Want It Now. Motivations of Counterfeit Luxury Consumption Among GCC Consumers", Management International, January 2021, vol. 24, pp. 36-48
  • PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Talking about my generation: How values shape luxury consumption", Recherche et Applications en Marketing (English Edition), November 2020, pp. 205157072096627
    DOI : 10.1177/2051570720966273
  • PUESCHEL, J., C.CHAMARET, B.PARGUEL, "I. Le rôle de la culture dans la consommation de contrefaçon de luxe : le cas des Émirats arabes unis" in L'état du management., V. Guillard et B. Oxibar Ed., Editions la Découverte, pp. 7-15, 2019

Academic Journals

  • PUESCHEL, J., "I Want It All and I Want It Now. Motivations of Counterfeit Luxury Consumption Among GCC Consumers", Management International, January 2021, vol. 24, pp. 36-48
  • PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Talking about my generation: How values shape luxury consumption", Recherche et Applications en Marketing (English Edition), November 2020, pp. 205157072096627
    DOI : 10.1177/2051570720966273
  • PUESCHEL, J., C.CHAMARET, B.PARGUEL, "Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries", Journal of Business Research, August 2017, vol. 77, pp. 184-194
    DOI : 10.1016/j.jbusres.2016.11.008

Book chapter

  • PUESCHEL, J., C.CHAMARET, B.PARGUEL, "I. Le rôle de la culture dans la consommation de contrefaçon de luxe : le cas des Émirats arabes unis" in L'état du management., V. Guillard et B. Oxibar Ed., Editions la Découverte, pp. 7-15, 2019

Academic conferences

  • PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in Monaco Symposium on Luxury, 2018, Monaco, Monaco
  • PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in Academy of Marketing Science Annual Conference, 2018, New Orleans, United States
  • PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in EURAM, 2018, Reykjavík, Iceland
  • PUESCHEL, J., ""I Want It All and I Want It Now. Motivations of Counterfeit Luxury Consumption Among GCC Consumers" in ATLAS-AFMI Conference, 2018, Paris, France
  • PUESCHEL, J., B.PARGUEL, C.CHAMARET, P.VALETTE-FLORENCE, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in Atlas-AFMI Conference, 2017, Antananarivo, Madagascar
  • PUESCHEL, J., B.PARGUEL, C.CHAMARET, P.VALETTE-FLORENCE, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in The Mystique of Luxury Brands Conference, 2017, Seoul, Korea, Republic Of
  • PUESCHEL, J., B.PARGUEL, C.CHAMARET, P.VALETTE-FLORENCE, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in Global Fashion Management Conference, 2017, Vienna, Austria
  • PUESCHEL, J., B.PARGUEL, C.CHAMARET, P.VALETTE-FLORENCE, "Talking about my generation. Revisiting the influence of age in luxury counterfeit consumption" in ANZMAC Conference, 2017, Melbourne, Australia
  • PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Coping with copies: A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers" in Atlas-AFMI Conference, 2016, Nice, France
  • PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Coping with copies: A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers" in Monaco Symposium on Luxury, 2016, Monaco, Monaco