PUESCHEL Julia
PhD in Management Sciences, specialization in Marketing
Marketing
PhD in Management Sciences, specialization in Marketing
Julia Pueschel is Assistant professor of marketing and director of MSc Luxury Marketing at Neoma Business School. She was awarded a Ph.D. in management sciences at Université Paris Dauphine, PSL University, Paris. She teaches consumer behavior, marketing strategy, product design and innovation, and qualitative research methods. Her primary research interests are in luxury marketing, luxury counterfeit consumption, consumer behavior, and qualitative research methods. Her work has been published in the Journal of Business Research, Recherches et Applications en Marketing, and Management International. Prior to becoming an academic, she worked in business organizations in the United Arab Emirates as a member of higher management and had developed an interest in studying luxury brands and consumer behavior.
Areas of research
- Consumer Behavior
- Luxury Marketing
- Counterfeit Consumption
- Culture and Consumption
Participation at an academic or professional conference
- PUESCHEL, J., M. C.ZANETTE, M.TOUZANI, "Re-arranging dressing practices: the role of objects in spreading ugly luxury " Marketing Research Seminar - Neoma Business School. 2021, On-line, France
- PUESCHEL, J., "Luxury brands and luxury consumers in the GCC countries" ecture / Workshop for graduate students of Paris – Dauphine University. 2018, Dubai, United Arab Emirates
- PUESCHEL, J., "Consumption of counterfeit luxury goods" Research Seminar of M-Labs, Dauphine University. 2018, Paris, France
- PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Coping with copies: A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers" Research Seminar of Sociology and Philosophy Department,Paris-Sorbonne University Abu Dhabi. 2016, Abu Dhabi, United Arab Emirates
- PUESCHEL, J., B.PARGUEL, C.CHAMARET, "Coping with copies: A study of risks perception and coping strategies in luxury counterfeit consumption among affluent consumers" Women Empowerment, French Embassy. 2016, Abu Dhabi,, United Arab Emirates