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QUERCI Ilaria

PhD, Management, Banking, and Commodity Sciences, Management Track

Ilaria Querci is Assistant Professor of Marketing at NEOMA Business School. She received her PhD from the Sapienza University of Rome and was a post-doc researcher at Ca’ Foscari University of Venice. Her research interests focus on human interaction with AI technologies, particularly regarding consumer-smart object relationships, consumer resistance to the adoption of and privacy concerns towards AI technologies. She is also interested in pro-environmental behavior. Her work has been published in Psychology & Marketing and presented at international marketing conferences like the European Marketing Academy Conference (EMAC) and the Association for Consumer Research (ACR). She also contributes to the research community as a reviewer for Psychology & Marketing.

Areas of research

  • Barriers to consumers’ adoption of AI-enabled products
  • Consumers’ privacy concerns in AI-powered contexts
  • Consumer-smart object relationships
  • Human-computer interactions

Recent academic contributions

  • QUERCI, I., L. MONSURRÒ, P. PEVERINI, "When anthropomorphism backfires: Anticipation of negative social roles as a source of resistance to smart object adoption", Technovation, April 2024, vol. 132
    DOI : 10.1016/j.technovation.2024.102971
  • DAVOLA, A., I. QUERCI, S. ROMANI, "No Consumer Is an Island—Relational Disclosure as a Regulatory Strategy to Advance Consumer Protection Against Microtargeting", Journal of Consumer Policy, January 2023, vol. 46, pp. 1-25
    DOI : 10.2139/ssrn.4068548
  • QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Explaining How Algorithms Work Reduces Consumers’ Concerns Regarding the Collection of Personal Data and Promotes AI Technology Adoption", Psychology and Marketing, October 2022, vol. 39, no. 10, pp. 1888–1901
    DOI : /10.1002/mar.21705

Article

  • QUERCI, I., L. MONSURRÒ, P. PEVERINI, "When anthropomorphism backfires: Anticipation of negative social roles as a source of resistance to smart object adoption", Technovation, April 2024, vol. 132
    DOI : 10.1016/j.technovation.2024.102971
  • DAVOLA, A., I. QUERCI, S. ROMANI, "No Consumer Is an Island—Relational Disclosure as a Regulatory Strategy to Advance Consumer Protection Against Microtargeting", Journal of Consumer Policy, January 2023, vol. 46, pp. 1-25
    DOI : 10.2139/ssrn.4068548
  • QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Explaining How Algorithms Work Reduces Consumers’ Concerns Regarding the Collection of Personal Data and Promotes AI Technology Adoption", Psychology and Marketing, October 2022, vol. 39, no. 10, pp. 1888–1901
    DOI : /10.1002/mar.21705
  • QUERCI, I., F. RULLANI, "Artificial Intelligence Creativity Support Tools for Creating Social Enterprises' Business Models,", Department of Management, Università Ca' Foscari Venezia Working Paper, July 2021, vol. 7
    DOI : 10.2139/ssrn.4151424

Book chapter

  • QUERCI, I., "Iperconnessione via interazione consumer to consumer (Hyperconnection through consumer to consumer interaction)" in Marketing nell’era dell’iperconnessione., Ricotta, F. Eds, Editeur Pearson Education, pp. 58-70, 2020

Academic conferences

  • MONSURRÒ, L., I. QUERCI, S. GRAPPI, S. ROMANI, G. GISTRI, "Negative relationships in the interactions between consumers and smart objects" in European Marketing Academy,, vol. 51st, no. 107352, 2022
  • QUERCI, I., L. MONSURRÒ, "Is it only about Partners and Servants? A qualitative study about positive Smart Speaker social roles" in European Marketing Academy, vol. 50th, no. 104571, 2021
  • QUERCI, I., C. BARBAROSSA, S. ROMANI, F. RICOTTA, "Tearing down the rules surrounding the social dilemma: The effect of information detail and control on consumers’ data collection concerns" in XVII Annual Conference of the Italian Marketing Academy, 2020, Varese, Italy
  • MONSURRÒ, L., I. QUERCI, "Partner o Servant? Un’analisi qualitativa dei ruoli sociali degli Smart Speaker (Partner or Servant? A qualitative analysis of Smart Speakers’ social roles)," in XVII Annual Conference of the Italian Marketing Academy, 2020, Varese
  • MONSURRÒ, L., I. QUERCI, P. PEVERINI, S. ROMANI, "The dark side of consumer-smart object relationship: A non-user perspective" in European Marketing Academy, 2020, Budapest, Hungary
  • QUERCI, I., S. ROMANI, C. BARBAROSSA, F. RICOTTA, "Against the IoT: a multi-method examination of the barriers to the adoption of smart objects" in Proceedings of the European Marketing Academy, vol. 48, no. 9725, 2019, Germany
  • MONSURRÒ, L., I. QUERCI, "Il lato oscuro delle relazioni tra consumatore e smart object: una prospettiva “non-user” (The dark side of consumer-smart object relationships: a “non-user” persective)" in XVI Annual Conference of the Italian Marketing Academy, Universita Cattolica, 2019, Italy
  • QUERCI, I., F. RICOTTA, S. ROMANI, "Il mercato degli smart object: un’analisi qualitativa delle barriere all’adozione (The smart object market: a qualitative analysis of the barriers to the adoption)" in XV Annual Conference of the Italian Marketing Academy, 2018, Bari, Italy