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SPIELMANN Nathalie

PhD, Marketing

Nathalie SPIELMANN is Full Professor of Marketing and Director of the MSc Wine & Gastronomy at NEOMA Business School. She holds a PhD in Marketing from the John Molson School of Business at Concordia University in Montreal (Canada). Dr. Spielmann has published widely in international peer-reviewed publications (Journal of Business Ethics, Journal of Service Research, Journal of Association of Consumer Research, Journal of Advertising Research, Journal of Business Research) on topics related to Marketing Strategy, Consumer Behaviour, Advertising, and Wine. She currently serves as an Editorial Review Board Member for three international top-tier journals. Dr. Spielmann currently teaches Consumer Behavior: Sensory and Experiential Marketing and Territorial Marketing at the graduate level.

Dr. Spielmann currently works with the City of Reims in the aim of developing coherent and strategic marketing offers in the experiential marketing and tourism sectors. Additionally, she is regularly invited to present her research at professional wine and tourism events (e.g., wine exhibitions, technical conferences, seminars) in France and abroad. She is also co-owner of a champagne wine bar located in the vineyards just outside of Reims.

Areas of research

  • Strategic Marketing, Consumer Behavior
  • Experiential Marketing, Wine and Gastronomy

Participation at an academic or professional conference

  • SPIELMANN, N., "Wine and champagne consumption in France,", Grand-Reims, 2022
  • SPIELMANN, N., "Short-Breaks In Reims & Local Attractivity", Spielmann N., Grand-Reims, 2020
  • WILLIAMS, C., J.YOU, N.SPIELMANN, "Beyond the Coping Threshold: How External Pressure impacts Entrepreneurial Orientation in SMEs" in Academy of Management Annual Meeting, 2020, Online, United States Coauthorspresented
  • SPIELMANN, N., V. G.KUPPELWIESER, "To Retail or Not to Retail: Examining the Relationship between Producer-Retailer Proximity and Price Policies" in 2nd International Research E-Workshop on Wine Tourism, 2020, Online, France Coauthorspresented
  • SPIELMANN, N., "RAPPORT « BUSINESS IMPACT » PROJET ÉTUDIANTS POUR LE GRAND REIMS 2019", 2019
  • SPIELMANN, N., P.ROSSI, "A glass wide open: How glass shape influences consumer willingness-to-pay", 2019, Bern, Switzerland
  • PARK, H., E.MINTON, N.SPIELMANN, "Framing Death Primes in Marketing Communications:Cross-Cultural Differences in Ad Response in A Media Landscape Without Borders", 2019, Montreal, Canada
  • SPIELMANN, N., A.DISCUA CRUZ, B.TYLER, D.CERRATO, K.BEUKEL, B.LAHNEMAN, "Brand Heritage Identity in Family-Owned Firms: An International Study of Wineries", 2019, Montreal, Canada
  • TYLER, B., B.LAHNEMAN, D.CERRATO, K.BEUKEL, A.DISCUA CRUZ, N.SPIELMANN, M.MINCIULLO, "Seeking new terroir: How Managers’ Proactiveness Entrepreneurial Orientation and Attitude Relate to Environmental Practice Adoption in SMEs" in Western Academy of Management Conference, 2019, Santa Rosa, United States Coauthorspresented
  • SPIELMANN, N., "A Dual-Process Perspective Of Consumer Responses In Virtual Service Environments" in World Marketing Conference, 2018, Porto, Portugal
  • SPIELMANN, N., "Green Is The New White: Examining The Virtuousness Of Green Product Consumption" in American Marketing Association, 2018, New Orleans, United States
  • SPIELMANN, N., "“Seemingly real": Researching Virtual reality" University of Kiel. 2018, Kiel, Germany
  • ROSSI, P., N.SPIELMANN, "A Glass Wide Open: How Glass Rim Width Influences Extraversion And Happiness" in Academy of Marketing Science, 2018, New Orleans, United States Coauthorspresented
  • SPIELMANN, N., B.TYLER, B.LAHNEMAN, D.CERRATO, M.MINCIULLO, A.DISCUA CRUZ, K.BEUKEL, "Proactiveness and the use of secrecy in family and nonfamily SMEs: Evidence from the wine industry" in DRUID, 2018, Copenhagen, Denmark Coauthorspresented
  • SPIELMANN, N., U.ORTH, "Visiting in Mind First and in Body Later? The Workings and Consequences of Virtual Tours" in Culinary and Wine Tourism Conference, 2017, Krems, Austria
  • SPIELMANN, N., E.MINTON, "Representing Another Nation: The Influence of Foreign Citizen Ambassadors on Product Evaluations" in RBC International Research Seminar, 2017, Montreal, Canada
  • SPIELMANN, N., J.SMITH MAGUIRE, S.CHARTERS, "Product Patriotism: How Consumption Practices Make and Maintain the Nation" in RBC International Research Seminar, 2017, Montreal, Canada
  • SPIELMANN, N., "Doing But Not Believing Why Wineries Engage In Sustainability Practices" in Academy of Wine Business Research Conference, 2017, Sonoma, United States
  • SPIELMANN, N., B.TYLER, D.CERRATO, K.BEUKEL, M.MINCIULLO, B.LAHNEMAN, A.DISCUA CRUZ, "How Managers’ Perceptions of their Firms’ Attitudes toward the Natural Environment and Entrepreneurial Orientation Relate to the Firms’ Environmental Practices" in Strategic Management Society Annual Conference, 2017, Houston, United States Coauthorspresented
  • SPIELMANN, N., K. L.COWAN, C.GRIFFART, E.HORN, "Imagine That! Ad-Induced Telepresence for Online Wine Applications" in Academy of Wine Business Research, 2017, Sonoma, United States
  • SPIELMANN, N., B.TYLER, D.CERRATO, K.BEUKEL, M.MINCIULLO, B.LAHNEMAN, A.DISCUA CRUZ, "Attitudes toward Sustainability, Environmental Practices, and Firm Performance in the Wine Industry: A Multi-Country Study" in EURAM, 2017, Glasgow, United Kingdom
  • SPIELMANN, N., P.GOMEZ, "Snobby = Tasty? How Product Elitism Influences Taste Perceptions" in Society for Consumer Psychology Conference, 2017, San Francisco, United States
  • TYLER, B., B.LAHNEMAN, A.CRUZ DISCUA , K.BEUKEL, M.MINCIUOLLO, D.CERRATO, N.SPIELMANN, "How Capabilities of Family-Owned Wineries Moderate the Relationship Between Environmental Practices and Firm Performance" in Strategic Management Society Special Conference, 2017, Banff, Canada
  • SPIELMANN, N., A.MANTHIOU, B.BABIN, A.MANTONAKIS, "Take me there, I’ll like the product better" in Academy of Wine Business Research Conference, 2016, Adelaide, Australia
  • SPIELMANN, N., B.BABIN, C.VERGHOTE, "Personality Matters to Young Wine Consumers" in Academy of Wine Business Research Conference, 2016, Adelaide, Australia
  • MANTHIOU, A., N.SPIELMANN, B.BABIN, "Travelling within the borders: How place authenticity drives outcomes." in Conference, 2016, Hong Kong, China
  • SPIELMANN, N., L.SADOUN, "Somewhat Different But Not Too Alike: Schema Incongruity In Spokesperson Effects" in World Marketing Congress, 2016, Paris, France
  • SPIELMANN, N., A.MANTONAKIS, B.BABIN, A.MANTHIOU, "The Telepresence Effect: Changing Attitudes via Virtual Tours in Marketing Communications" in Association for Consumer Research, 2016, Berlin, Germany
  • SPIELMANN, N., E. MINTON, L. KAHLE, C. -H. KIM, "Social Desirability and Sustainable Consumption: A Cross-Cultural Exploration" in RBC International Research Seminar, 2015, Montreal, Canada
  • SPIELMANN, N., "La construction social du terroir" in Journée Technique des oenologues de champagne, 2015, Epernay, France
  • SPIELMANN, N., "Anything but Typical: How Consumers Evaluate Origin Products Based on Their Cues" in Academy of Wine Business Research Conference, 2014, Geisenheim, Germany
  • SPIELMANN, N., S. CHARTERS, "The dimensions of authenticity in terroir" in 16th Biennial World Marketing Congress, 2013, Melbourne, Australia
  • SPIELMANN, N., "Terroir: The Black Hole of Wine Marketing?" in Journées du laboratoire REGARDS, 2013, Reims, France
  • SPIELMANN, N., "When Place Defines the Brand: A Review of Origin-Bounded Brands" in 7th International conference of Academy of Wine Business Research Conference, 2013, St-Catharine's, Canada
  • SPIELMANN, N., "It’s All or Nothing: Testing Schema Congruity and Typicality for Origin Products" in 9th RBC International Research Seminar, 2013, Montreal, Canada
  • SPIELMANN, N., D. MENIVAL, "Territorial Marketing" in 16th Biennial World Marketing Congress, 2013, Melbourne, Australia
  • SPIELMANN, N., "Wine law in context" in Wine law in context annual seminar, 2013, France
  • SPIELMANN, N., "Le Terroir : c'est quoi ?" in Vinisud, le salon international des vins et spiritueux méditerranéens, 2012, Montpellier, France
  • SPIELMANN, N., C. GELINAS-CHEBAT, "Terroir: the Black Hole of Wine Marketing?" in 6th AWBR (Academy of Wine Business Research) International Conference, 2011, Bordeaux, France
  • SPIELMANN, N., M. DELVERT, "To adapt or to standardize, a new challenge for copywriting" in Academy of Marketing Science Conference, 2011, Reims, France
  • SPIELMANN, N., M.GRIFFIN, B.BABIN, "Telepresence and Terroir: The Interplay among Regional Information. Elements on Consumer Evaluations" in 6th AWBR (Academy of Wine Business Research) International Conference, 2011, Bordeaux, France
  • SPIELMANN, N., G.BRODOWSKY, T.GRUBER, A.LOWRIE, A.REPPEL, R.VOSS, "Do marketing faculty have a leading role to play in developing meaningful service-marketing based measures of student evaluation of teaching?" in 35th Marketing Educators Association Conference, 2011, San Diego, United States
  • SPIELMANN, N., B. BABIN, "Capturing Retail/Service Personality across Service Contexts" in Academy Marketing Sciences Cultural Perspectives in Marketing Conference, 2010, Lille, France
  • SPIELMANN, N., "The importance of where and who in wine" in 5th Academy of Wine Business Research International Conference (AWBR), 2010, Auckland, New Zealand
  • SPIELMANN, N., B. J.BABIN, M.GRIFFIN, "Do Things Come Together in Oregon or in the Bottle?" in Academy of Marketing Science, 2010, Portland, United States Coauthorspresented
  • SPIELMANN, N., "It doesn't taste the same from someone else's plate: an exploratory study on the influence of culture in interpersonal retail service evaluations" in Society for Marketing Advances Annual Conference, 2009, San Antonio, United States
  • SPIELMANN, N., B.BABIN, A.BORGES, "To perceive is to purchase: how consumers transfer value from store atmospheres based on their gender orientation" in AFM (Association Française de Marketing), 2009, London, United Kingdom
  • SPIELMANN, N., "The Restaurant Personality Scale" in European Doctoral Programs Association in Management and Business Administration, 2008, Sorèze, France
  • SPIELMANN, N., "The Restaurant Personality Scale" in Academy of Marketing Sciences Annual Conference Doctoral Colloquium, 2008, Vancouver, Canada