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WILLIAMS Christopher

PhD, International Management

Christopher Williams (BSc, MBA, PhD, CEng, MBCS) is Professor in the Strategy and Entrepreneurship Department at NEOMA Business School where he teaches in the areas of strategy and international business. His research covers international strategy in small and large firms, innovation in international contexts, and organizational resilience.  His research appears in journals such as Research Policy, Journal of World Business and Journal of Management. He has also published a range of teaching cases on strategy and innovative issues in international contexts with Ivey Publishing and is author of three books: Venturing in International Firms (Routledge, 2018), Management Consultancy for Innovation (Routledge, 2019) and Organizing for Resilience (with J. You) (Routledge, 2021). Before entering academia, Christopher spent two decades in industry, working on innovative projects in international companies. Christopher is Director of the DBA programme at NEOMA Business School.

Areas of research

  • International strategy
  • International entrepreneurship
  • National innovation systems
  • Résilience organisationnelle

Recent academic contributions

  • WILLIAMS, C., S.VAN TRIEST, "Innovativeness in the professional services industry: a practice level analysis", European Management Review, February 2021
    DOI : 10.1111/emre.12450
  • SHI, X., D. SUTHERLAND, C. WILLIAMS, K. RONG, "Chinese MNE acquisition of unrelated foreign businesses: The role of diversified business group affiliation, private ownership and strategic asset seeking", Journal of Business Research, May 2021, vol. 129, pp. 145-156
    DOI : 10.1016/j.jbusres.2021.02.036
  • WILLIAMS, C., J.YOU, M.VU, "Building skillful resilience amid uncertainty" in The Palgrave Handbook of Corporate Sustainability in the Digital Era., Park, Seung Ho, Gonzalez-Perez, Maria Alejandra, Floriani, Dinorá Eliete Eds, Palgrave Macmillan, pp. 379-395, 2021

Academic Journals

  • WILLIAMS, C., M. KUMAR, "Diffusing MNE subsidiary initiatives across national cultural distance: the role of organizational values sharing and knowledge sharing’" Forthcoming Management International
  • TAKESHITA, S., S. H. LEE, C. WILLIAMS, J. YOU, "Crisis, rigidity and nonliberal governance in Japan: the cases of Mitsubishi Motors and Kanebo", Continuity & Resilience Review, April 2021
    DOI : 10.1108/CRR-10-2020-0032
  • SHI, X., D. SUTHERLAND, C. WILLIAMS, K. RONG, "Chinese MNE acquisition of unrelated foreign businesses: The role of diversified business group affiliation, private ownership and strategic asset seeking", Journal of Business Research, May 2021, vol. 129, pp. 145-156
    DOI : 10.1016/j.jbusres.2021.02.036
  • WILLIAMS, C., S.VAN TRIEST, "Innovativeness in the professional services industry: a practice level analysis", European Management Review, February 2021
    DOI : 10.1111/emre.12450
  • COLOVIC, A., C.WILLIAMS, "Group Culture, Gender Diversity and Organizational Innovativeness: Evidence from Serbia", Journal of Business Research, March 2020, vol. 110, pp. 282-291
    DOI : 10.1016/j.jbusres.2019.12.046
  • WILLIAMS, C., J.JING YOU, K.JOSHUA, "Small-business resilience in a remote tourist destination: exploring close relationship capabilities on the island of St Helena", Journal of Sustainable Tourism, January 2020, vol. 28, no. 7, pp. 937-955
  • WILLIAMS, C., J.DU, H.ZHANG, "International orientation of Chinese internet SMEs: Direct and indirect effects of foreign and indigenous social networking site use", Journal of World Business, April 2020, vol. 55, no. 3, pp. 1-11
  • ALLARD, G., C.WILLIAMS, "National-level innovation in Africa", Research Policy, September 2020, vol. 49, no. 7, pp. 104074
    DOI : 10.1016/j.respol.2020.104074
  • WILLIAMS, C., S.DURST, "Knowledge at risk during information system offshore outsourcing: exploring the transition phase", Journal of Business Research, March 2019, vol. 103, pp. 460-471
  • WILLIAMS, C., N.SPIELMANN, "Institutional Pressures and International Market Orientation in SMEs: Insights from the French Wine Industry", International Business Review, May 2019, vol. 28, no. 5, pp. 1-10
    DOI : 10.1016/j.ibusrev.2019.05.002
  • WILLIAMS, C., G.ALLARD, "University–industry collaboration in R&D: the role of labor market rigidity", R&D Management, March 2018, vol. 48, no. 4, pp. 410 - 421
  • WILLIAMS, C., A.VRABIE, "Host country R&D determinants of MNE entry strategy: a study of ownership in the automobile industry", Research Policy, March 2018, vol. 47, no. 2, pp. 474-486
  • WILLIAMS, C., T.VASHCHILKO, C.MARTINEZ, "The moderating effect of bilateral investment treaty stringency on the relationship between political instability and subsidiary ownership choice", International Business Review, June 2017, vol. 26, no. 1, pp. 1-11
  • WILLIAMS, C., A.COLOVIC, J.ZHU, "Integration-responsiveness, local hires and subsidiary performance amidst turbulence: Insights from a survey of Chinese subsidiaries", Journal of World Business, November 2017, vol. 52, no. 6, pp. 842-853
    DOI : 10.1016/j.jwb.2017.09.006
  • WILLIAMS, C., J.DU, "Innovative projects between MNE subsidiaries and local partners in China: exploring locations and inter-organizational trust", Journal of International Management, March 2017, vol. 23, no. 1, pp. 16-31
  • WILLIAMS, C., S.VAN TRIEST, "Product launch performance in hi-tech SMEs: newness to the firm and the moderating role of management control", International Journal of Innovation Management, October 2017, vol. 21, no. 3, pp. 1750022
  • WILLIAMS, C., S. B.CHOI, "Entrepreneurial orientation and performance: mediating effects of technology and marketing action across industry types", Industry and Innovation, July 2016, vol. 23, no. 8, pp. 673-693
  • SPIELMANN, N., C.WILLIAMS, "It Goes With The Territory: Communal Leverage As A Marketing Resource", Journal of Business Research, December 2016, vol. 69, no. 12, pp. 5636–5643
    DOI : 10.1016/j.jbusres.2016.03.071
  • WILLIAMS, C., A.COLOVIC, J.ZHU, "Foreign market knowledge, country sales breadth and innovative performance of emerging market firms", International Journal of Innovation Management, December 2016, vol. 20, no. 6, pp. 1650059-1 - 1650059-25
  • WILLIAMS, C., S. H.LEE, "Knowledge flows in the emerging market MNC: The role of subsidiary HRM practices in Korean MNCs", International Business Review, February 2016, vol. 25, no. 1, pp. 233-243
    DOI : 10.1016/j.ibusrev.2014.08.011
  • WILLIAMS, C., J.DU, "The impact of trust and local learning on the innovative performance of MNE subsidiaries in China", Asia Pacific Journal of Management, December 2014, vol. 31, no. 4, pp. 973-996
    DOI : 10.1007/s10490-014-9390-z
  • WILLIAMS, C., M.KUMAR, "Experiential learning and innovation in offshore outsourcing transitions", Advances in International Management, August 2014, vol. 27, pp. 433-461
  • WILLIAMS, C., J.VOSSEN, "How open do MNCs need to be to extract value in open innovation?", International Journal of Innovation Management, October 2014, vol. 18, no. 5, pp. 1-27
    DOI : 10.1142/S1363919614500352
  • WILLIAMS, C., "Knowledge flows in the emerging market MNC: The role of subsidiary HRM practices in Korean MNCs", International Business Review, December 2014
    DOI : 10.1016/j.ibusrev.2014.08.011
  • WILLIAMS, C., B.ECKER, S.VAN TRIEST, "Management control and the decentralization of R&D", Journal of Management, May 2013, vol. 39, no. 4, pp. 906-927
  • WILLIAMS, C., S.CHOI, "Innovation and firm performance in Korea and China: a cross-context test of mainstream theories", Technology Analysis and Strategic Management, April 2013, vol. 25, no. 4, pp. 423-444
  • WILLIAMS, C., G.ALLARD, C.MARTINEZ, "Political instability, pro-business market reforms and their impacts on national systems of innovation", Research Policy, April 2012, vol. 41, no. 3, pp. 638–651
  • WILLIAMS, C., C.MARTINEZ, E.GASTELAARS, L.GALESLOOT, D.VAN DE KERKE, "Dutch MNE foreign expansion into developed and developing economies", Management International, December 2011, vol. 16, no. 1, pp. 31-44
  • WILLIAMS, C., S.LEE, "Political heterarchy and dispersed entrepreneurship in the MNC", Journal of Management Studies, September 2011, vol. 48, no. 6, pp. 1243-1268
  • WILLIAMS, C., B.ECKER, "R&D subsidiary embedment: a resource dependence perspective", Critical Perspectives on International Business, October 2011, vol. 7, no. 4, pp. 297-325
    DOI : 10.1108/17422041111180764
  • WILLIAMS, C., T.VAN, S.P., "The impact of corporate and national cultures on decentralization in multinational corporations", International Business Review, April 2009, no. 2, pp. 156–167
  • WILLIAMS, C., "Subsidiary-level determinants of global initiatives in multinational corporations", Journal of International Management, March 2009, vol. 15, no. 1, pp. 92–104
  • WILLIAMS, C., S.LEE, "Exploring the internal and external venturing of large R&D-intensive firms", R&D Management, January 2009, vol. 39, no. 3, pp. 231-246
  • WILLIAMS, C., B.NONES, "R&D subsidiary isolation in knowledge-intensive industries: evidence from Austria", R&D Management, March 2009, no. 2, pp. 111–123
  • WILLIAMS, C., S.LEE, "Dispersed entrepreneurship within multinational corporations: a community perspective", Journal of World Business, December 2007, vol. 42, no. 4, pp. 505–519

Book chapter

  • WILLIAMS, C., J.YOU, M.VU, "Building skillful resilience amid uncertainty" in The Palgrave Handbook of Corporate Sustainability in the Digital Era., Park, Seung Ho, Gonzalez-Perez, Maria Alejandra, Floriani, Dinorá Eliete Eds, Palgrave Macmillan, pp. 379-395, 2021
  • KITAYAMA, K., C.WILLIAMS, S.TAKESHITA, "Corporate governance and international strategy of Japanese brewing companies: the cases of Suntory and Kirin Breweries" in New Developments in the Brewing Industry: the Role of Institutions and Ownership., Erik Strøjer Madsen, Jens Gammelgaard, and Bersant Hobdari Eds, Oxford University Press, pp. 273-298, 2020
  • WILLIAMS, C., W.VAN EERDE, "A time use perspective on entrepreneurial initiatives in the multinational enterprise" in Global Opportunities for Entrepreneurial Growth: Coopetition and Knowledge Dynamics within and across Firms., Stavros Sindakis & Panagiotis Theodorou Ed., Emerald Group Publishing, pp. 31-54, 2017
  • WILLIAMS, C., "Subsidiary manager socio-political interaction: the impact of host country culture" in Politics and Power in the multinational corporation: the role of interests, identities, and institutions., Geppert, M. and Dörrenbächer, C. Eds, Cambridge University Press, pp. 283-314, 2011

Books

  • WILLIAMS, C., Management Consultancy for Innovation, Routledge, London, 2019
  • WILLIAMS, C., Venturing in International Firms: Contexts and Cases in a High-Tech World, Routledge, New York, 2018

Academic conferences

  • SHI, X., C.WILLIAMS, D.SUTHERLAND, "Why do Chinese MNEs acquire unrelated foreign businesses?" in AOM Conference, Online, Academy of Management, 2020
  • WILLIAMS, C., "Time compression diseconomies, difficult problems and the research process", 2019, Durham
  • YOU, J., C.WILLIAMS, "Making sense of disruptions in a disruptive space: answering million dollar questions" in EGOS Workshop, 2019, Kyoto, Japan
  • CONNER, N., C.WILLIAMS, J.YOU, "The global challenge of environmental degradation – can natural capital thinking help" in PGR Global Challenges conference, 2019, Durham, United Kingdom
  • YOU, J., C.WILLIAMS, "Inter-organizational relationships, innovation and resilience in Chinese business service firms: A fuzzy cognitive mapping approach" in SASE conference, 2019, New York, United States
  • WILLIAMS, C., "Remoteness, entrepreneurial orientation and resilience" in St Helena Conference 2019: Natural capital in the South Atlantic, 2019, St. Helena Island, United Kingdom
  • WILLIAMS, C., J.YOU, "Cases of resilience: questions of survival" in St Helena Conference 2019: Natural capital in the South Atlantic, 2019, St. Helena Island, United Kingdom
  • SEO, J., C.WILLIAMS, "Collaborative innovation, internationalization and soft power in creative industries: The case of Kcon" in SASE conference, 2018, Kyoto, Japan
  • COLOVIC, A., C.WILLIAMS, "Moderating effect of diversity on the relationship between group culture and innovativeness: Evidence from a transition economy" in SASE conference, 2018, Kyoto, Japan
  • WILLIAMS, C., S.VAN TRIEST, "Innovativeness in practices of international professional services firms" in European Accounting Association, 2018, Milan, Italy
  • WANG, H., C.WILLIAMS, D.SUTHERLAND, "Chinese post-acquisition OFDI knowledge integration and performance" in EIBA conference, 2017, Milan, Italy
  • ALFEHAID, F., C.WILLIAMS, "Strategic alliances and diversification decisions: a knowledgebased approach" in EIBA conference, 2017, Milan, Italy
  • WILLIAMS, C., W.VAN EERDE, "Integrating time-use into theory of MNE entrepreneurial initiative" in AIB conference, 2017, Dubai, United Arab Emirates
  • WILLIAMS, C., A.VRABIE, "(National) government effectiveness and (global) financial crisis: together, what do these mean for subsidiary ownership mode?" in AIB conference, 2017, Dubai, United Arab Emirates
  • WILLIAMS, C., A.VRABIE, "Host country R&D determinants of MNE entry strategy" in SASE conference, 2017, Lyon, France
  • STERIU, R., C.WILLIAMS, "Using Heineken to re-think internationalization: what can we learn from 2002-2015?" in Beeronomics, 2017, Copenhagen, Denmark
  • WILLIAMS, C., G.ALLARD, "University-industry collaboration in R&D: the role of labor market rigidity" in SASE conference, 2016, Berkeley, United States
  • WILLIAMS, C., S.VAN TRIEST, "Product launch performance in hi-tech SMEs: a moderating role for management control" in AOM conference, 2015, Vancouver, Canada
  • WILLIAMS, C., S.-H.LEE, "Value creation in MNC subsidiaries: intangible capital and control alignment" in AOM conference, 2015, Vancouver, Canada
  • WILLIAMS, C., W.VAN EERDE, "Time use and entrepreneurial initiatives in the MNE" in SASE conference, 2015, London, United Kingdom
  • WILLIAMS, C., N.LUPTON, "MNE subsidiary entrepreneurship in emerging markets: an embeddedness perspective" in European International Business Academy, Uppsala Universitet, 2014, Sweden
  • WILLIAMS, C., L.GALESLOOT, E.GASTELAARS, D.VAN, "Dutch MNE foreign expansion into developed and emerging economies" in Academy of International Business Conference, 2010, Brazil
  • WILLIAMS, C., O.HOOGEVEEN, "Top management team composition and performance of multinational corporations: extending the integration-responsiveness framework" in Workshop on Top Management Teams and Business Strategy Research, University of Valencia, 2010, Spain
  • WILLIAMS, C., B.ECKER, "R&D subsidiary embedment: a resource dependency perspective" in European International Business Academy conference, 2009, Spain

Case studies

  • WILLIAMS, C., F.WIESNER, J.CHEN - "E.ON and RWE: To swap or not to swap?" - 2020, Ivey Publishing, Large, Allemagne
  • WIESNER, F., C.WILLIAMS, J.CHEN - "A.T. Kearney Inc.: The push to become a management consulting titan" - 2020, Ivey Publishing
  • WILLIAMS, C., J.CHEN, C.BURNS - "Arconic vs Elliott Management: A battle for control" - 2020, Ivey Publishing, Cambridge
  • WILLIAMS, C., K.JOSHUA - "St Helena: Landing a future for a South Atlantic island" - 2018, Ivey Publishing, Cambridge
  • WILLIAMS, C., S.TRAN, J.CHEN - "Innogy Consulting: Competing away from home" - 2018, Ivey Publishing, Cambridge
  • SPIELMANN, N., C.WILLIAMS - "Champagne Cattier: The Diversification Challenge" - 2018, Ivey Publishing, Ontario, États-Unis
  • WILLIAMS, C., W.VAN EERDE - "Expatica Communications: Leading through tragedy" - 2017, Ivey Publishing, Cambridge
  • WILLIAMS, C., U.SHAFIQUE - "Time Out: A new global strategy to bring back profit" - 2017, Ivey Publishing, Cambridge
  • WILLIAMS, C. - "Ergonomica Consulting and Solltram Hotels: An ethical dilemma" - 2017, Ivey Publishing, Cambridge
  • WILLIAMS, C., U.SHAFIQUE - "Roq.ad and the ad-tech industry" - 2016, Ivey Publishing, Cambridge
  • WILLIAMS, C., U.SHAFIQUE, A.KAYSSI, W.ZHAO, A.BARCZYK, L.GLUSZYNSKI - "Tesla: Internationalization from Singapore to China" - 2015, Ivey Publishing, Cambridge
  • WILLIAMS, C., K.MARK - "Montana Plastics Inc.: the Shelby Division in 2014" - 2015, Ivey Publishing, Cambridge
  • WILLIAMS, C., R.CHANDRASEKHAR - "Xerox Innovation Group – from products to services" - 2014, Ivey Publishing, London
  • WILLIAMS, C., X.LI, Z.MU - "Hongxin Entrepreneur Incubator: Expanding the Cloud" - 2014, Ivey Case Studies
  • WILLIAMS, C., R.CHANDRASEKHAR - "Philips NV: Dealing with a global financial crisis" - 2013, Ivey Publishing
  • WILLIAMS, C., R.CHANDRASEKHAR - "Tesco’s Fresh & Easy: Learning from the U.S. exit" - 2013, Ivey Publishing
  • WILLIAMS, C., S.TAKESHITA - "Olympus and the whistleblower president" - 2012, Ivey Publishing
  • WILLIAMS, C., T.LUKOIANOVA, C.BURNS - "Coca-Cola: Back in Burma" - 2013, Ivey Publishing
  • WILLIAMS, C., R.CHANDRASEKHAR - "Business process outsourcing at Apollo Health Street" - 2011, Ivey Publishing
  • WILLIAMS, C., W.VAN EERDE, D.THE - "Infusion’s Greenfield subsidiary in Poland" - 2012, Ivey Publishing
  • WILLIAMS, C., N.DUNCAN, G.THOMAS, C.HELD, A.LEBENDIKER - "Morita’s legacy and international strategy at SONY" - 2012, Ivey Publishing
  • WILLIAMS, C., W.ROWE, S.PRASHAD - "Developing an international growth strategy at New York Fries" - 2011, Ivey Publishing
  • WILLIAMS, C., E.LIAW - "3M Taiwan: Product innovation in the subsidiary" - 2011, Ivey Publishing
  • WILLIAMS, C., J.VANHERWAARDEN - "The challenges of international entrepreneurship at Expatica.com" - 2011, Ivey Publishing
  • WILLIAMS, C., M.DAVIS - "International entrepreneurship at Infusion" - 2010, Ivey Publishing
  • WILLIAMS, C., M.KOSTER, R.ALKEMA - "Resuming internationalization at Starbucks" - 2010, Ivey Publishing

Dissemination activity

  • WILLIAMS, C., J.YOU, N.SPIELMANN, "Beyond the Coping Threshold: How External Pressure impacts Entrepreneurial Orientation in SMEs" in Academy of Management Annual Meeting, 2020, Online, United States Coauthorspresented
  • KITAYAMA, K., C.WILLIAMS, S.TAKESHITA, "Corporate governance and international strategy of Japanese brewing companies: the cases of Suntory and Kirin Breweries" in Beeronomics conference, 2017, Copenhagen, Denmark

Professional journals

  • WILLIAMS, C., J.CHEN, T. S.TRAN, "Internal Consulting Units: a flexible friend?", Management Consulting Journal , December 2019, vol. 4, pp. 16-18
  • WILLIAMS, C., J.YOU, "Building resilience in client organizations: the consultant’s challenge", Management Consulting Journal , January 2018, vol. 2

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