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ZHANG Haiyan

PhD, Development Policy and Management

Dr. Haiyan ZHANG is Associate Professor at NEOMA Business School and Director of the NEOMA Confucius Institute for Business-Rouen. He holds a MA and a PhD in Public Administration and Management from the University of Antwerp. His teaching area covers strategic management, international business, Asian economic & business environment, emerging markets and emerging market based multinational enterprises. His research interests include International business activities of Chinese and Overseas Chinese owned enterprises, management issues of international joint ventures in transition economies, high-tech Industrial agglomeration in China, Chinese outward FDI in Europe, EU-China FDI relations, etc. He has published in journals such as the Management International Review. He has consulted for trade associations, government institutions and multinational companies on various topics.

Areas of research

  • International strategy
  • Asian business
  • Emerging markets
  • Chinese multinational enterprises

Recent academic contributions

  • ZHANG, H., H.-Y.HAN, "Changing patterns in China's trade and FDI" in The Political Economy of New Regionalisms in the Pacific Rim., José Briceño-Ruiz, Philippe De Lombaerde Routledge Eds, Routledge, pp. 181-209, 2019

Academic Journals

  • DE BEULE, F., D.SOMERS, H.ZHANG, "Who Follows Whom? A Location Study of Chinese Private and State-Owned Companies in the European Union", Management International Review, February 2018, vol. 58, no. 1, pp. 43-84
    DOI : 10.1007/s11575-017-0330-2
  • ZHANG, H., D.VAN DEN BULCKE, "China’s direct investment in the European Union: a new regulatory challenge?", Asia Europe Journal, March 2014, no. 12, pp. 159-177
  • ZHANG, H., Z.YANG, D.VAN DEN BULCKE, "Geographical Agglomeration of Indian and Chinese Multinationals in Europe: A Comparative Analysis", Science, Technology & Society, November 2012, vol. 17, no. 3, pp. 385–408
    DOI : 10.1177/097172181201700303
  • ZHANG, H., D.VAN DEN BULCKE, L.XIAORONG , "Interaction Between the Business Environment and the Corporate Strategic Positioning of Firms in the Pharmaceutical Industry: A Study of the Entry and Expansion Path of MNEs into China", Management International Review, January 1999, vol. 39, no. 4, pp. 353-375

Book chapter

  • ZHANG, H., H.-Y.HAN, "Changing patterns in China's trade and FDI" in The Political Economy of New Regionalisms in the Pacific Rim., José Briceño-Ruiz, Philippe De Lombaerde Routledge Eds, Routledge, pp. 181-209, 2019
  • ZHANG, H., "The role of migration in shaping china’s economic relations with its main partners" in Chinese Migration and Economic Relations with Europe., Marco Sanfilippo, Agnieszka Weinar Eds, Routledge, Taylor & Francis Group, 2015
  • DE BEULE, F., D.VAN DEN BULCKE, H.ZHANG, "Impact of Outward Foreign Direct Investment Promotion Policy: Evidence From Newly Industrialized, Emerging, and Developing Asian Economie" in Transnational Firms, Markets and Institutions., A. Verbeke Ed., Emerald Group Publishing, pp. 281-302, 2014
  • ZHANG, H., R.LIU , Z.YANG, "How does a researcher become an entrepreneur in the high-tech industrial cluster? A Case Study" in Cooperation, Clusters, and Knowledge Transfer: Universities and Firms towards Regional Competitiveness., Ferreira, J.J.M., Raposo, M., Rutten, R., Varga, A. Eds, Springer, pp. 59-80, 2013
  • ZHANG, H., F.DE BEULE, D.VAN DEN BULCKE, "Chinese Outward Direct Investment in Europe and Belgium: Characteristics and Policy" in Emergence of Southern Multinationals and their impact on Europe., Louis Brennan Ed., Palgrave Macmillan Editions, pp. 195-225, 2011
  • ZHANG, H., "Effects of Foreign Direct Investment on the Agglomeration of China’s Electronics Industry" in Translational Corporations and Economic Development: From Internationalisation to Globalisation., L. Cuyvers and F. De Beule Ed., Palgrave Macmillan, pp. 141-164, 2007
  • ZHANG, H., F.DE BEULE, D.VAN DEN BULCKE, "The reciprocal relationship between TNCS and clusters: A virtuous or Vicious Cycle?"" in Handbook of Research on Clusters: Theories, Policies and Case Studies., Charlie Karlsson Ed., Edward Elgar Publishing, 2008
  • ZHANG, H., D.VAN DEN BULCKE, "China’s Pharmaceutical Industry: Multinational Enterprises and Regional Agglomeration" in Knowledge Based Industries, Employment and Global Competitiveness., N. S. Siddharthan and Hashim Ed., Routledge, Taylor & Francis Group, 2007
  • ZHANG, H., D.VAN DEN BULCKE, "The Ownership Structure of Belgian Companies: Evidence about a Small Open Economy in the Globalization Process" in Globalization and the Small Open Economy., D. Van Den Bulcke and A. Verbeke Ed., Edward Elgar Publishing, pp. 139-172, 2002
  • ZHANG, H., B.D. VAN DEN, "The Restructuring of the Chinese Automotive Industry, The Role of FDI and Impact of European Multinational Enterprises" in International Business: Emerging Issues and Emerging Markets., C. Millar and Chong Choi Ed., MacMillan, pp. 290-312, 2000
  • ZHANG, H., B.D. VAN DEN, "Internationalisation of ethnic Chinese-owned Enterprises: A Network Approach" in The Globalisation of Chinese Business Firms., H. W. and K. Olds Ed., MacMillan, pp. 126-149, 2000
  • ZHANG, H., D.VAN DEN BULCKE, "China's New Initiatives towards The Reform of State Owned Enterprises" in Policy and Management in an Imperfect World., N. Vrijens and T. Notteboom Ed., Festschrift M. Van Hecke, pp. 217-238, 2001
  • ZHANG, H., D.VAN DEN BULCKE, "The Development of Local Marketing Knowledge within Joint Ventures: An Analysis of the Performance of Belgian Multinationals in China" in Globalization, the Multinational Firm and Emerging Countries, Advances in International Marketing., A. Yaprak, H. Tutek and K. Fitzgerald Eds, Editions Elsevier, pp. 315-337, 2000
  • ZHANG, H., B.D. VAN DEN, "Foreign Direct Investment in China: Interactions between Government Policies and Multinational Investment Strategies" in International Trade, Foreign Direct Investment and Economic Environment., P.K.M. Tharakan and D. Van Den Bulcke Ed., MacMillan, pp. 135-159, 1997
  • ZHANG, H., "European Integration, Corporate Globalisation and Belgian FDI in Central and Eastern Europe: A Preliminary Analysis, Enterprise" in Proceedings of Second International Conference, University of Split, Split,., Ed., Faculty of Economics, pp. 429-433, 1997
  • ZHANG, H., F.DE BEULE, B.D. VAN DEN, "Rapid Changes in the Investment Development Path of China" in Foreign Direct Investment and Governments: Catalysts for Economic Restructuring., J.H. Dunning and R. Narula Ed., MacMillan, 1996
  • ZHANG, H., D.VAN DEN BULCKE, "International Management Strategies of Chinese Multinational Firms" in Management Issues for China in the 1990s: International Enterprises., J. Child and Yuan Liu Ed., Routledge, pp. 141-164, 1996
  • D. VAN DEN, B., H.ZHANG, "The Development of Local Marketing Knowledge within Joint Ventures: An Analysis of the Performance of Belgian Multinationals in China" in High Speed Competition in a New Europe, Proceedings of the 20th Annual Conference of EIBA., K. Obloj Ed., University of Warsaw, pp. 129-162, 1994
  • ZHANG, H., D.VAN DEN BULCKE, "Chinese Family Owned Multinationals in the Philippines and the Internationalisation Process" in Chinese Business Enterprise in Asia: A Long Term Perspective., R. Brown Ed., Routledge, pp. 214-246, 1995
  • ZHANG, H., D.VAN DEN BULCKE, "Belgian Equity Joint Ventures in China: Some Considerations and Evidence" in Joint Ventures in the PRC, Advances in Chinese Industrial Studies., S. Stewart Ed., JAI Press Inc, pp. 147-161, 1993

Books

  • ZHANG, H., D.VAN DEN BULCKE, M.ESTEVES, European Union Direct Investment in China: Characteristics, Challenges and Perspectives, Routledge, 2003

Academic conferences

  • ZHANG, H., "EU-China Cross-border Investment: Challenges in the Era of Deglobalization" in UACES Conference, 2017, Krakow, Poland
  • ZHANG, H., "The role of migration in shaping China's FDI and trade relations with its main partners" in The 10th International Conference on Multinational Enterprises, Chinese Culture University, Taipei, 2014, Taiwan, Province Of China
  • ZHANG, H., Y.ZHI, V. D. B.D., "Geographical agglomeration of Indian and Chinese multinationals in Europe: A comparative analysis" in VI Annual International Conference of Knowledge Forum, International Centre, 2011, India
  • ZHANG, H., "The Development of China’s Automotive Industry: A Challenge in the Nexus between Localisation and Globalisation" in Conference on Globalisation of Chinese and Indian Enterprises, Department of Humanities and Social Sciences, Indian Institute of Technology & Forum for Global Knowledge Sharing, Mumbai, 2007, India
  • ZHANG, H., "Multinational Enterprises and Regional Agglomeration of China’s Pharmaceutical Industry" in International Workshop: "The rapid industrialization of China and India: Domestic and International Consequences", University of Antwerp, 2006, Belgium
  • ZHANG, H., "Privatisation, Mergers and Acquisitions, Restructuring in China and Central and Eastern Europe" in New Horizons for Belgian and European Enterprises in China and Central and Eastern Europe: Restructuring from a WTO and EU Perspective, 2004, Belgium
  • ZHANG, H., "Effects of Foreign Direct Investment on the Agglomeration of China’s Electronics Industry" in 30th Annual Conference of the EIBA, 2004, Slovenia
  • ZHANG, H., B.D. VAN DEN, "Chinese Outward Direct Investment Revisited: Experiences, Characteristics and Trends" in Small Open Economies in the globalisation process: Evidence from the ownership structure of Belgian companies, AIB Annual Conference, 2001, Australia
  • ZHANG, H., B.D. VAN DEN, "Chinese Outward Direct Investment Revisited: Experiences, Characteristics and Trends" in AIB Annual Meeting, 2000, United States
  • ZHANG, H., V.D., B.DEN, "Joint Venture Alliances with Chinese State Owned Enterprises: Strategic Options for Foreign Multinational Enterprises" in International Conference on Economies in Transition at the Turn of the Century, Institute of European Studies of Macao, 1999, China
  • ZHANG, H., V.D., B.DEN, "Sourcing Strategies of European Multinational Enterprises in China" in 24th Annual Conference of the EIBA, 1998, Israel
  • ZHANG, H., V. D. B.D., E.C.M., "European Multinationals in the Chinese Manufacturing Industry: Timing and Size Effects" in International Conference on China and Zhuhai in the globalisation of the world economy, 1998, China
  • ZHANG, H., V. D. B.D., "European FDI in China: Some Salient and Evolving Features" in International Conference on Major Challenges for European Corporations in Asian Globalising Economy, 1998
  • ZHANG, H., V.D., B.DEN, "The Restructuring of the Chinese Automotive Industry: An Evaluation of the Interaction between Government Policy and European Multinational Corporate Strategy" in 23th Annual Conference of the European International Business Academy (EIBA), 1997, Germany
  • ZHANG, H., V. D. B.D., "Significance of Central and Eastern Europe in the Strategic Restructuring of Belgian Transnational Corporations: Four Case Studies" in 5th Annual Conference of Marketing Strategies for Central and Eastern Europe, 1997, Austria
  • ZHANG, H., D.F., D.BEULE, D.VAN, "Changing Patterns of FDI and Strategic Positioning of Multinationals in China: The Case of Bekaert" in 21th Annual Conference of the European International Business Academy (EIBA), 1995, Italy
  • ZHANG, H., V. D. B.D., "International Management Strategies of Chinese Multinational Firms" in International Conference about Management Issues For China in the 1990s, University of Cambridge, 1994, United Kingdom
  • ZHANG, H., "Internationalisation of Chinese and Overseas Chinese Corporations From Southeast Asia: Analytical Framework, Methodology and Data" in Doctoral Tutorial of the European International Business Association's 19th Annual Conference, 1994, Portugal
  • ZHANG, H., V. D. B.D., "Internationalisation and Diversification Strategies of Chinese Multinational Enterprises: Three Cases Studies" in 20th Annual Conference of the European International Business Academy (EIBA), 1994, Poland
  • ZHANG, H., D.VAN, D.BULCKE, "Belgian Equity Joint Ventures in China: Some Considerations and Evidence" in Conference on Current Development in Joint Venture in the PRC, University of Hong Kong, 1992, China

Dissemination activity

  • ZHANG, H., Z.YANG, D.VAN DEN BULCKE, "The European landscape of Chinese enterprises: An analysis of corporate and entrepreneurial firms and the role of the ethnic communities", 2013
  • ZHANG, H., Z.YANG, D.VAN DEN BULCKE, "Antwerp Management School Green means clean: Investing in China’s Municipal Solid Waste Industry", 2011
  • ZHANG, H., D.VAN DEN BULCKE, "Attracting Chinese Investors: An assessment of the Belgian inward foreign direct investment promotion web sites from an investor perspective", 2007
  • ZHANG, H., D.VAN DEN BULCKE, "China as Global Investor, Can Belgium Benefit?", 2006
  • ZHANG, H., D.VAN DEN BULCKE, "Business Confidence Survey-Doing Business in Belgium", 2005
  • ZHANG, H., D.VAN DEN BULCKE, "US Subsidiaries in the Belgian Economy at the Beginning of the New Millennium", 2002
  • ZHANG, H., D.VAN DEN BULCKE, "Amcham US Member Companies in the Belgian Economy: Importance and Characteristics", 2001
  • ZHANG, H., D.VAN DEN BULCKE, C.ESTEVES, "China’s Changing Investment Environment and Priorities: Effects and Perspectives for the EU Enterprises", 1999
  • ZHANG, H., D.VAN DEN BULCKE, "East-West Joint Ventures in The Process of European Integration and Corporate Globalisation: The Case of Belgium", 1997
  • ZHANG, H., D.VAN, D.BULCKE, "Chinese Family Owned Multinationals in the Philippines and the Internationalisation Process" in Workshop on Chinese Business Houses in South East Asia since 1870, 1993, United Kingdom