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MSc Business Development and Key Account Management

Ranking

2 nd rank

Eduniversal Ranking 2021 of the best Masters, AM and MBA - Sales, Trade Negotiation and Business Development Category

Ranking

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Thomas Fraudet

Head of programme

Become an expert in B2B negotiation and the management of complex deals

Programme presentation

In an environment marked by a context of internationalisation, intense competition and digital acceleration, companies are now forced to rethink their commercial approaches in business-to-business activities.

They need to confront different problems, including making the customer into a partner and developing a reliable, trusting relationship with them.

This programme aims to train high-level managerial and commercial professionals who are drawn to challenges and have a yearning for career mobility, allowing for very favourable recruitment prospects.

5 good reasons to join the programme

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    More than ten years of expertise in the field of strategic negotiation, lobbying and business networking with a network of more than 500 graduates

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    Programme ranked No. 2 in France (2021 Eduniversal Ranking of Best Masters, AM and MBA)

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    A strong focus on leadership

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    “Online Academy” for 10% of the courses, an internet solution offered in partnership with Halifax and its best digital content (web meetings, rapid learning, e-learning, coaching), available for each student

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    A work-linked training programme that boosts entry in the professional world and tuition funding assured through professionalisation contracts

Programme objectives

A key account sales manager creates, implements and oversees the commercial strategy with the company’s key customer accounts. The objectives of the MSc in Business Development and Key Accounts Management are organised so students can become experts in high-level negotiation techniques. Students will also master cutting-edge digital technologies and acquire management fundamentals for a cross-functional business outlook so that their skills run parallel to the changes in the profession and the market. Its part-time schedule is compatible with professional activity.

Skill fields

RNCP title: Manager commercial clients grands comptes – File no. 17837

This programme is based on four skill fields that managers use to implement and oversee a company’s commercial development strategy focused on key customer accounts.

  • Define a development strategy with key customer accounts
  • Lead commercial development actions in project mode
  • Negotiate with key account customers
  • Communicate with internal and external customers

As a common theme that runs throughout the entire programme, students work on establishing an account plan for partner companies in the programme (Microsoft, Welcome to The Jungle, Extia, etc.)

This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).

Programme highlights

CONFERENCES ON NEW DIGITAL CHALLENGES INVOLVED IN BUSINESS DEVELOPMENT

Students meet with conference speakers presenting the challenges of digital technology in the commercial positions at their companies. Employees from OUI.sncf, Bouygues Telecom, L’Oréal, Infhotep come to share their experience.

BUSINESS GAME

This involves a three-day simulation where students have the opportunity to sit in with a management committee and work on their development strategy for account key customers.

LEADERSHIP SEMINAR AT SAINT CYR

This unique seminar has students working on leadership and team building in high-stress situations.

It is led by Xavier Latournerie, deputy director of Saint-Cyr Formation Continue (SFYCO), and a team of officers from the French Army.

Masters Dissertation

The Masters dissertation is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc.

The part-time format allows you to remain at your company and promotes your entry and development in the professional world

2019 key figures

Sources: 2019 young graduate employment survey

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    Hiring rate in less than three months: 95%

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    Gross average salary: €45k per year

     

Targeted professions

  • National/International Key Account Manager
  • Lobbyist and New Business Facilitator
  • Business Engineer
  • Sales Application Engineer
  • High-Level Negotiator
  • Director of Key Accounts Department
  • Sales Manager
  • Cross-sector positions supporting key accounts: R&D Departments, Marketing, Purchasing, etc.

Our students positioned in companies

98% of students from the class of 2021 have professionalisation contracts.

They have positions at the following companies: NADECCO – AIG EUROPE – ALTRAN – ARVAL – AXA PARTNERS – BARILLA – BHV – BIC Services – BOSC BOUYGUES TELECOM – CAPGEMINI – CARREFOUR – CBRE – COCA-COLA – DANONE – DEVOTEAM – DOCTOLIB – DURACELL – EY – Mac DONALD’S – MAISON GIVENCHY – NESTLE – PERNOD RICARD – PLASTIC OMNIUM – PROCTER & GAMBLE

Three minutes to apply to MSc Business Development & Key Account Management programme – advice from Coline Berthier, Recruitment and Class Manager

Eligibility

This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.

Entry level Year 1 Year 2 Degree
Four-year Bachelor’s degree or three-year Bachelor’s + three years of professional experience or Level-6 RNCP certification   Part-Time Master of Science Master of Science / Level-7 RNCP certification
After a three-year Bachelor’s degree Preparatory Year Part-Time Master of Science Master of Science / Level-7 RNCP certification

This programme is accessible to people with disability.

Apply

1st step: Application

You need to fill out the application online.

You must include the required documents:

  • CV
  • Two letters of recommendation
  • Marks from your last two academic years
  • Level of English*

*If the applicant does not have results from an English exam, the recruitment manager can have the applicant take an online test. 

The selection jury will decide on an applicant’s admissibility after reviewing their application.

The applications must be finalised no later than ten days before the date of the interview.

 

2nd stage: Admission tests

Applicants deemed admissible after review of their applications then have a motivation interview.

Definitive admission is announced to each applicant at the end of these two stages and within seven days following the date of the motivation interview.

Calendar

The motivation interviews are held one or two times per month from January to July according to the calendar below.

The motivation interviews for the school year starting October 2021 will be held on:

  • Thursday 8th April
  • Thursday 6th May
  • Thursday 10th June
  • Thursday 8th July

Application fees: €100

For more information, contact our international team:

Key figures

  • 95% Hiring rate in less than three months

  • €45k per year Gross average salary

Practical information

  • Format:

    Part time

  • Duration:

    12 months

  • Tuition fees:

    €16,900

  • Campus:

    Paris

  • Teaching language:

    French

  • Course start date:

    October 2021

  • Entry level:

    Four-year Bachelor’s degree or three-year Bachelor’s degree + 3 years of professional experience

  • Degree awarded:

    Master of Science / Level-7 RNCP registered qualification

Contact us

  • *required fields

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Ranking

2 nd rank

Eduniversal Ranking 2021 of the best Masters, AM and MBA - Sales, Trade Negotiation and Business Development Category

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Practical information

  • Practical information
    • Format:

      Part time

    • Duration:

      12 months

    • Tuition fees:

      0€

    • Campus:

      Paris

    • Teaching language:

      French

    • Course start date:

      October 2021

    • Entry level:

      Four-year Bachelor’s degree or three-year Bachelor’s degree + 3 years of professional experience

    • Degree awarded:

      Master of Science / Level-7 RNCP registered qualification