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MSc Business Development and Key Account Management

Ranking

1 st rank

Eduniversal ranking 2022 of the best Masters, AM and MBA – Sales, Trade Negotiation and Business Development category
+1 rank

Ranking

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Thomas Fraudet

Head of programme

Become an expert in B2B negotiation and the management of complex deals

Programme presentation

In an environment marked by a context of internationalisation, intense competition and digital acceleration, companies are now forced to rethink their commercial approaches in business-to-business activities.

They need to confront different problems, including making the customer into a partner and developing a reliable, trusting relationship with them.

This programme aims to train high-level managerial and commercial professionals who are drawn to challenges and have a yearning for career mobility, allowing for very favourable recruitment prospects.

5 good reasons to join the programme

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    More than fifteen years of expertise in the field of strategic negotiation, lobbying and business networking with a network of more than 500 graduates

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    Programme ranked No. 1 in France (2022 Eduniversal Ranking of Best Masters, AM and MBA)

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    A strong focus on leadership

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    An innovative learning deployed by quality speakers : experts from Cabinet Halifax Consulting, SCYFCO team (Saint Cyr)

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    A work-linked training programme that boosts entry in the professional world and tuition funding assured through professionalisation contracts

Programme objectives

A key account sales manager creates, implements and oversees the commercial strategy with the company’s key customer accounts. The objectives of the MSc in Business Development and Key Accounts Management are organised so students can become experts in high level B to B negotiation techniques. Students will also master cutting-edge digital technologies and acquire management fundamentals for a cross-functional business outlook so that their skills run parallel to the changes in the profession and the market. Its part-time schedule is compatible with professional activity.

Skill sets

This programme is based on four skill fields that managers use to implement and oversee a company’s commercial development strategy focused on key customer accounts.

  • Define a development strategy with key customer accounts
  • Lead commercial development actions in project mode
  • Negotiate with key account customers
  • Communicate with internal and external customers

As a common theme that runs throughout the entire programme, students work on establishing an account plan for partner companies in the programme (Microsoft, Welcome to The Jungle, Extia, etc.)

This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).

Programme highlights

CONFERENCES ON NEW DIGITAL CHALLENGES INVOLVED IN BUSINESS DEVELOPMENT

Students meet with conference speakers presenting the challenges of digital technology in the commercial positions at their companies. Employees from OUI.sncf, Bouygues Telecom, L’Oréal, Infhotep come to share their experience.

BUSINESS GAME

This involves a four day simulation where students have the opportunity to sit in with a management committee and work on their development strategy for account key customers.

LEADERSHIP SEMINAR AT SAINT CYR

This unique seminar has students working on leadership and team building in high-stress situations.

It is led by Xavier Latournerie, deputy director of Saint-Cyr Formation Continue (SCYFCO), and a team of officers from the French Army.

SALESFORCE CERTIFICATION PREPARATION

In partnership with Salesforce, the leader in CRM and 360° customer relations, students benefit from a day of lessons dedicated to the management of companies and their customers. Students who want to can seize the opportunity offered by Salesforce to pass a certification.

Masters Dissertation

The Masters dissertation is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc.

Evaluation procedures

The programme is recognised through a dual validation:

  • Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
  • A professional dissertation: submission of a written document and an oral defence before a jury made up of an academic tutor and a company tutor

At the end of the programme and after a validation of the ongoing assessment and professional dissertation, the Level-7 RNCP of Business Development & Key Account Manager degree is awarded to the participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

The part-time format allows you to remain at your company and promotes your entry and development in the professional world

Key figures

Sources: 2020 young graduate employment survey

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    100% Hiring rate within six months

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    Gross average salary: €50 850 /year

Targeted professions

  • National/International Key Account Manager
  • Social sales manager
  • Sales lead manager
  • Business Engineer
  • Sales Application Engineer
  • High-Level Negotiator
  • Director of Key Accounts Department
  • Sales Manager
  • Cross-sector positions supporting key accounts: R&D Departments, Marketing, Purchasing, etc.

Our students positioned in companies

Students from the class of 2022 have professionalisation contracts in the companies :

AEROAFFAIRES – ALTEN SIR – ALTRAN TECHNOLOGIES – BARKS – BNP PARIBAS – BOSTIK – CAPGEMINI – CAPGEMINI – CARREFOUR – CASTEL FRERES – CATELLA – CHANEL – CHRONOPOST – CLARINS – DESKOPOLITAN – FERRERO – FRENCHFOUNDERS – CANAL+ – SEB – HANES BRANDS – HARVEST – HAYS PHARMA – HENKEL – HERMES – HP – INEO DEFENSE – INOUI EDITIONS – INTERNATIONAL FLAVORS & FRAGRANCES – JW IMMO – KERR – KLEOS PHARMA – KONE – LA FABRIQUE – LABEYRIE FINE FOODS – LABORATOIRES D’ANJOU – LACTALIS -LES GRAPPES – LEYTON – L’ORÉAL – M6 – MARS – MICHEL ET AUGUSTIN – MOET HENNESSY – NEXIALOG CONSULTING – OUIFIELD – P&S – LADUREE – PROCTER & GAMBLE – PUMPKIN – QSMS BLUEKANGO – RED STAR FOOTBALL CLUB 1897 – ROBERT BOSCH – SANOFI – SCALE SEZAAM – TOTAL – TOTAL ENERGIES – VENTE PRIVEE – VEOLIA – WALTERS PEOPLE – WAVY TDLS – WEEDEV – WELCOME TO THE JUNGLE …

Results indicators

4.5

Satisfaction Rating (out of 5) 

< 1

Average job search time
(month)

100%

Insertion rate at 6 months 

97%

Graduation rate

2019-2020 data

Three minutes to apply to MSc Business Development & Key Account Management programme – advice from Coline Berthier, Recruitment and Class Manager

Eligibility

This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.

Entry level Year 1 Year 2 Degree
Four-year Bachelor’s degree or three-year Bachelor’s + 3 years of professional experience (apart from internship and work/study contract) or Level-6 RNCP certification   Part-Time Master of Science Master of Science / Level-7 RNCP certification
After a three-year Bachelor’s degree Preparatory Year Part-Time Master of Science Master of Science / Level-7 RNCP certification

This programme is accessible to people with disability.

Apply

1st step: Application

You need to fill out the application online.

You must include the required documents:

  • CV
  • Two letters of recommendation
  • Marks from your last two academic years
  • Level of English*

*If the applicant does not have results from an English exam (B2 level), the recruitment manager can have the applicant take an online test.

The selection jury will decide on an applicant’s admissibility after reviewing their application.

The applications must be finalised no later than ten days before the date of the interview.

 

2nd stage: Admission tests

Applicants deemed admissible after review of their applications then have a motivation interview.

Definitive admission is announced to each applicant at the end of these two stages and within seven days following the date of the motivation interview.

Calendar

The motivation interviews are held once or twice a month from January to July according to the calendar below.

The first interview dates for October 2022 intake are the following :

  • Thursday 5th May 2022
  • Thursday 9th June 2022
  • Thursday 7th July 2022
  • Thursday 1st September 2022

Application fees: €100

For more information, contact our international team:

coline berthier

Coline BERTHIER

Key figures

  • 100% Hiring rate within six months (2019 young graduate employment survey)

  • €50 850 /year Gross average salary (2019 young graduate employment survey)

Practical information

  • Format:

    Part time (One week of lessons, two weeks in the business)

  • Duration:

    12 months

  • Tuition fees:

    €17,300

  • Campus:

    Paris

  • Teaching language:

    French

  • Course start date:

    October 2022

  • Entry level:

    Four-year Bachelor’s degree or three-year Bachelor’s + 3 years of professional experience (apart from internship and work/study contract) or Level-6 RNCP certification

  • Degree awarded:

    Master of Science / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / / RNCP sheet No. 17837, Key Account Sales Manager

Contact us

  • *required fields

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Ranking

1 st rank

Eduniversal ranking 2022 of the best Masters, AM and MBA – Sales, Trade Negotiation and Business Development category
+1 rank

close-icon

Practical information

  • Practical information
    • Format:

      Part time (One week of lessons, two weeks in the business)

    • Duration:

      12 months

    • Tuition fees:

      0€

    • Campus:

      Paris

    • Teaching language:

      French

    • Course start date:

      October 2022

    • Entry level:

      Four-year Bachelor’s degree or three-year Bachelor’s + 3 years of professional experience (apart from internship and work/study contract) or Level-6 RNCP certification

    • Degree awarded:

      Master of Science / Level 7 Qualification on the RNCP (French Register of Professional Certifications) / / RNCP sheet No. 17837, Key Account Sales Manager