Head of programme
Become an expert in B2B negotiation and the management of complex deals
In an environment marked by a context of internationalisation, intense competition and digital acceleration, companies are now forced to rethink their commercial approaches in business-to-business activities.
They need to confront different problems, including making the customer into a partner and developing a reliable, trusting relationship with them.
This programme aims to train high-level managerial and commercial professionals who are drawn to challenges and have a yearning for career mobility, allowing for very favourable recruitment prospects.
5 good reasons to join the programme
More than ten years of expertise in the field of strategic negotiation, lobbying and business networking with a network of more than 500 graduates
Programme ranked No. 2 in France (2021 Eduniversal Ranking of Best Masters, AM and MBA)
A strong focus on leadership
“Online Academy” for 10% of the courses, an internet solution offered in partnership with Halifax and its best digital content (web meetings, rapid learning, e-learning, coaching), available for each student
A work-linked training programme that boosts entry in the professional world and tuition funding assured through professionalisation contracts
A key account sales manager creates, implements and oversees the commercial strategy with the company’s key customer accounts. The objectives of the MSc in Business Development and Key Accounts Management are organised so students can become experts in high-level negotiation techniques. Students will also master cutting-edge digital technologies and acquire management fundamentals for a cross-functional business outlook so that their skills run parallel to the changes in the profession and the market. Its part-time schedule is compatible with professional activity.
This programme is based on four skill fields that managers use to implement and oversee a company’s commercial development strategy focused on key customer accounts.
- Define a development strategy with key customer accounts
- Lead commercial development actions in project mode
- Negotiate with key account customers
- Communicate with internal and external customers
As a common theme that runs throughout the entire programme, students work on establishing an account plan for partner companies in the programme (Microsoft, Welcome to The Jungle, Extia, etc.)
This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).
CONFERENCES ON NEW DIGITAL CHALLENGES INVOLVED IN BUSINESS DEVELOPMENT
Students meet with conference speakers presenting the challenges of digital technology in the commercial positions at their companies. Employees from OUI.sncf, Bouygues Telecom, L’Oréal, Infhotep come to share their experience.
This involves a three-day simulation where students have the opportunity to sit in with a management committee and work on their development strategy for account key customers.
LEADERSHIP SEMINAR AT SAINT CYR
This unique seminar has students working on leadership and team building in high-stress situations.
It is led by Xavier Latournerie, deputy director of Saint-Cyr Formation Continue (SFYCO), and a team of officers from the French Army.
The Masters dissertation is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc.
The programme is recognised through a dual validation:
- Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
- A professional thesis: submission of a written document and an oral defence before a jury made up of 2 tutors and the programme directors
At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of Business Development & Key Account Manager degree is awarded to the participants.
If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.
The part-time format allows you to remain at your company and promotes your entry and development in the professional world
2019 key figures
Sources: 2019 young graduate employment survey
100% Hiring rate within six months
Gross average salary: €45k per year
- National/International Key Account Manager
- Lobbyist and New Business Facilitator
- Business Engineer
- Sales Application Engineer
- High-Level Negotiator
- Director of Key Accounts Department
- Sales Manager
- Cross-sector positions supporting key accounts: R&D Departments, Marketing, Purchasing, etc.
Our students positioned in companies
98% of students from the class of 2021 have professionalisation contracts.
They have positions at the following companies: NADECCO – AIG EUROPE – ALTRAN – ARVAL – AXA PARTNERS – BARILLA – BHV – BIC Services – BOSC BOUYGUES TELECOM – CAPGEMINI – CARREFOUR – CBRE – COCA-COLA – DANONE – DEVOTEAM – DOCTOLIB – DURACELL – EY – Mac DONALD’S – MAISON GIVENCHY – NESTLE – PERNOD RICARD – PLASTIC OMNIUM – PROCTER & GAMBLE
Satisfaction Rating (out of 5)
Average job search time
Insertion rate at 6 months
Three minutes to apply to MSc Business Development & Key Account Management programme – advice from Coline Berthier, Recruitment and Class Manager
This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.
|Entry level||Year 1||Year 2||Degree|
|Four-year Bachelor’s degree or three-year Bachelor’s + three years of professional experience or Level-6 RNCP certification||Part-Time Master of Science||Master of Science / Level-7 RNCP certification|
|After a three-year Bachelor’s degree||Preparatory Year||Part-Time Master of Science||Master of Science / Level-7 RNCP certification|
This programme is accessible to people with disability.
1st step: Application
You need to fill out the application online.
You must include the required documents:
- Two letters of recommendation
- Marks from your last two academic years
- Level of English*
*If the applicant does not have results from an English exam, the recruitment manager can have the applicant take an online test.
The selection jury will decide on an applicant’s admissibility after reviewing their application.
The applications must be finalised no later than ten days before the date of the interview.
2nd stage: Admission tests
Applicants deemed admissible after review of their applications then have a motivation interview.
Definitive admission is announced to each applicant at the end of these two stages and within seven days following the date of the motivation interview.
The motivation interviews are held one or two times per month from January to July according to the calendar below.
The motivation interviews for the school year starting October 2021 will be held on:
- Thursday 8th April
- Thursday 6th May
- Thursday 10th June
- Thursday 8th July
- Wednesday, September 8th
Application fees: €100
2 nd rank
Eduniversal Ranking 2021 of the best Masters, AM and MBA - Sales, Trade Negotiation and Business Development Category