MSc Corporate Communications Strategies

Programme objectives

The Corporate Communications Strategies programme is intended for students and professionally active managers who want to undertake additional training and specialise in all the professions associated with communications. The programme gives students the opportunity to master communications in a 360° approach while embracing the digital transformation. This programme trains communications experts who work in advertising and different communications agencies.

Skill sets

RNCP title: Manager communication d’entreprise (file no. 34199: https://www.francecompetences.fr/recherche/rncp/34199/)

This programme enables students to:

• Define the corporate communications strategy
• Set up and guide a company’s overall communications
• Oversee a project using project management tools and/or techniques
• Optimise a communications strategy for a company by using the relevant levers
• Manage people and drive change

This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).

Programme highlights

GOOGLE ANALYTICS AND GOOGLE ADWORDS

The Advanced Masters classes prepare students for obtaining these certifications that validate the understanding of the fundamental principles of web analytics and on-line advertising.

PHOTOSHOP

Training that aims to develop visual-creation expertise.

SIMBOUND SIMULATION

This simulation offers students the chance to step into a company’s shoes and develop their digital communications strategy.

Creativity and visual design

Training in creativity techniques and DTP tools (Photoshop) as part of a partnership with a design school.

CONFERENCE ON NEW COMMUNICATIONS CHALLENGES

Conferences are organised throughout the year on the new challenges of communication.

COMPANIES PARTICIPATING IN THE PROGRAMME

AC Nielsen, TBWA, TikTok, Procter & Gamble, Bel, Herta, Le Clan, France Télévisions, Chanel, The Metrics Factory, …

Masters Dissertation

The professional thesis is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A masters dissertation: submission of a written document and an oral defence before a jury made up of an academic tutor and a company tutor

At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of Corporate Communication Manager degree is awarded to the participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

The part-time format allows you to remain at your company and promotes your entry and development in the professional world

Key figures

Sources: 2020 young graduate employment survey

Targeted professions

• Communications director
• Digital communications project manager
• Events manager
• Public relations officer
• Social media manager
• Strategic planner
• Advertising manager
• Communications consultant

Our students positioned in companies

Students from the class of 2022 have professionalisation contracts in the companies :

ABC FOR VALUE PARIS – ALAIN DUCASSE ENTREPRISE SAS – AUDIO MARKETING SERVICES – BANQUE DE France – BEAUTÉ PRESTIGE INTERNATIONAL SHISEIDO – BNP PARIBAS – BNP PARIBAS ASSET MANAGEMENT France – CANAL + – VIVENDI –CARTAMUNDI France – CARTIER INTERNATIONAL SAS CHANEL PARFUMS BEAUTÉ – COBEX – COMPAGNIE DE SAINT GOBAIN – COSMÉTIQUE ACTIVE INTERNATIONAL – DANONE SA – DCM – DEVOTEAM – DIRE AGENCY – DISTRIBUTION SANITAIRE CHAUFFAGE – EDF PEI SIEGE – PUTEAUX – FAPAGAU & CIE – FERRERO FRANCE COMMERCIAL FRED & FARID PARIS – G OPS – GIE LA MONDIALE – LES REPUBLICAINS – L’OREAL SA – MAISON BALZAC MAZARINE DIGITAL – OPERA NATIONAL DE PARIS – SEGAT – SERVICES MARKETING DIVERSIFIES – MARCEL – SHAN – SNPA LA MAISON DU WHISKY – SOCIETE COMMERCIALE DU GROUPE ATLANTIC SOCIÉTÉ GÉNÉRALE – TBWA GROUPE – TOTALENERGIES MARKETING SERVICES – UNIVERSAL MUSIC FRANCE – VIDEOAGENCY

Results indicators

2019-2020 data

Three minutes to apply to Corporate Communications Strategies programme – advice from Coline Berthier, Recruitment and Class Manager

Eligibility

This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.

This programme is accessible to people with disability.

Apply

1^st step: Application

You need to fill out the application online.

You must include the required documents:

• CV
• Two letters of recommendation
• Marks from your last two academic years
• Level of English*

*If the applicant does not have results from an English exam (B2 level), the recruitment manager can have the applicant take an online test. . 

The selection jury will decide on an applicant’s admissibility after reviewing their application.

The applications must be finalised no later than ten days before the date of the interview.

2^nd stage: Admission tests

Applicants deemed admissible after review of their applications then have a motivation interview.

Definitive admission is announced to each applicant at the end of these two stages and within seven days following the date of the motivation interview.

Calendar

The motivation interviews are held once or twice a month from January to July according to the calendar.

The first interview dates for October 2022 intake are the following:

• Thursday 5th May 2022
• Wednesday 25th May 2022
• Friday 24th June 2022
• Wednesday 13th July 2022
• Thursday 1st September 2022

Application fees: €100