Corporate Communications Strategies

Programme objectives

The Corporate Communications Strategies programme is intended for students and professionally active managers who want to undertake additional training and specialise in all the professions associated with communications. The programme gives students the opportunity to master communications in a 360° approach while embracing the digital transformation. This programme trains communications experts who work in advertising and different communications agencies.

Skill sets

RNCP title: Manager communication d’entreprise (file no. 34199: https://www.francecompetences.fr/recherche/rncp/34199/)

This programme enables students to:

• Define the corporate communications strategy
• Set up and guide a company’s overall communications
• Oversee a project using project management tools and/or techniques
• Optimise a communications strategy for a company by using the relevant levers
• Manage people and drive change

This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).

Programme highlights

GOOGLE ANALYTICS AND GOOGLE ADWORDS

The Advanced Masters classes prepare students for obtaining these certifications that validate the understanding of the fundamental principles of web analytics and on-line advertising.

PHOTOSHOP

Training that aims to develop visual-creation expertise.

SIMBOUND SIMULATION

This simulation offers students the chance to step into a company’s shoes and develop their digital communications strategy.

PARTNERSHIP WITH INTUIT LAB

Familiarisation with design and graphic creation tools.

CONFERENCE ON NEW COMMUNICATIONS CHALLENGES

Conferences are organised throughout the year on the new challenges of communication.

COMPANIES PARTICIPATING IN THE PROGRAMME

Orange, Procter & Gamble, Aegis Dentsu, PMU, McDonald’s, L’Oréal, Le Clan, The Metrics Factory, RWC, Consumer Islands, etc.

Professional thesis*

The professional thesis is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc.

* Within the framework of preparation for a RNCP diploma, the professional thesis is replaced by a Masters dissertation.

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A professional thesis: submission of a written document and an oral defence before a jury made up of 2 tutors and the programme directors

At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of Corporate Communication Manager degree is awarded to the participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

The part-time format allows you to remain at your company and promotes your entry and development in the professional world

2019 key figures

Sources: 2019 young graduate employment survey

Targeted professions

• Communications director
• Digital communications project manager
• Events manager
• Public relations officer
• Social media manager
• Strategic planner
• Advertising manager
• Communications consultant

Our students positioned in companies

99% of students have professionalisation contracts.

They have positions at the following companies: AMUNDI ASSET MANAGEMENT – EDF PEI – TOTAL – XELYA – OCTOLY – SANOFI – EPF – COCA-COLA EUROPEAN PARTNERS – EDENRED – AGENCE POUR LA PROTECTION DES PROGRAMMES – STADE DE REIMS – THE ESTÉE LAUDER COMPANIES – CITÉ DE L’ARCHITECTURE & DU PATRIMOINE – E.LECLERC (GALEC) – UZIK – BNP PARIBAS PERSONAL FINANCE – SOLYS – SAINT-GOBAIN – LVMHDOM PÉRIGNON – ENEDIS – ARDIAN FRANCE – FREYSSINET – OMNICOM MEDIA GROUP – ODDO BHF – ESSEC ALUMNI – E.LECLERC (GALEC) – VALEO – HYLINK DIGITAL SOLUTIONS – DOMAINE CLARENCE – DILLON – MEDIATISER.TV – OFFICE DU TOURISME ET DES CONGRÈS DE PARIS – OLEO100 – L’ORÉAL – PARIS SAINT-GERMAIN – SHISEIDO – HP France

Results indicators

3,4

Satisfaction Rating
 (out of 5)

1,4

Average job search time (month)

100%

Insertion rate at 6 months 

95%

Graduation rate
 

2019-2020 data

Three minutes to apply to Corporate Communications Strategies programme – advice from Coline Berthier, Recruitment and Class Manager

Eligibility

This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.

Entry level	Year 1	Year 2	Degree
Master’s Degree/four-year Bachelor’s degree + three years of professional experience/four-year Bachelor’s degree (30% of class)*		Part-time Advanced Masters (AM)	Advanced Masters (AM) accredited by the “Conférence des Grandes Ecoles”
Four-year Bachelor’s degree or three-year Bachelor’s + three years of professional experience		Part-Time Master of Science	Master of Science / Level-7 RNCP certification
After a three-year Bachelor’s degree	Preparatory Year	Part-Time Master of Science	Master of Science / Level-7 RNCP certification

*We accept applications from students holding one of the following diplomas :

• Engineering degree accredited by the « Commission des Titres d’Ingénieur » (CTI list)
• Degree from a Management School accredited to deliver the national « Grade de Master » (CEFDG list)
• Postgraduate degree accredited by university authorities (DEA, DESS, Master’s degree, etc.) or a professional Master diploma
• 4-year Bachelor’s degree or equivalent, for students with at least three years of professional experience.
• Level-7 RNCP certification
• International degree equivalent to the required French degrees noted above

This programme is accessible to people with disability.

Apply

1^st step: Application

You need to fill out the application online.

You must include the required documents:

• CV
• Two letters of recommendation
• Marks from your last two academic years
• Level of English*

*If the applicant does not have results from an English exam, the recruitment manager can have the applicant take an online test. 

The selection jury will decide on an applicant’s admissibility after reviewing their application.

The applications must be finalised no later than ten days before the date of the interview.

2^nd stage: Admission tests

Applicants deemed admissible after review of their applications then have a motivation interview.

Definitive admission is announced to each applicant at the end of these two stages and within seven days following the date of the motivation interview.

Calendar

The motivation interviews are held one or two times per month from January to July according to the calendar below.

The motivation interviews for the school year starting October 2021 will be held on:

• Thursday 18 March
• Thursday 22 April
• Thursday 6 May
• Thursday 27 May
• Thursday 17 June
• Thursday 8 July

Application fees: €100