Advanced Master (AM) in Marketing Research and Decision Making

Programme objectives

The Advanced Masters (AM) in Marketing Research and Decision Making is intended for students and professionally active managers who want to undertake additional training and specialise in all the professions associated with marketing and fast-moving consumer goods. Its objective is train students to:

• Enhance their mastery of critical thinking and action applied to the strategy of brands and the management of the brand experience.
• Develop a data culture for making the right decisions.
• Manage performance by uniting growth, profitability and social responsibility.
• Grow with greater agility, transparency and integrity.

Its part-time schedule is compatible with professional activity.

Skill sets

This programme is based on four skill fields:

• Creating and formalising a marketing strategy
• Establishing and guiding marketing plans
• Managing financial and human resources specifically used for marketing
• Analysing markets and their potential

This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).

Programme highlights

INNOVATIVE PROJECTS THROUGHOUT THE YEAR ALLOWING STUDENTS TO ENTER INTO REAL-LIFE SCENARIOS

Market study project: completion of a quantitative study based on a company summary

• “In Vivo” studies have been conducted for Kinder, Aquafresh, Savane, Nivea Men, Yves Rocher, Pringles, BN, Zen’sect, Dermalogica, Spontex, Doritos, McDonald’s, etc.

CRM challenge: Solve a real CRM problem for a major consumer brand

• Projects have been developed for Danone, Blackpills, Du Pareil au Même, Darty, Nestlé Bébé, Leroy Merlin, HSBC, Fnac, Dear Muesli, De Neuville, All Tigers, etc.

Online Markstrat strategic marketing simulation: identify and implement marketing strategies for products intended for two different markets

Product manager simulation: Solve a marketing issue concerning the positioning of a brand and its reach among the target audience

PARTNER COMPANIES INVOLVED CLOSELY WITH THE PEDAGOGY

Marketing studies:

• Dunnhumby • GfK Consumer Experiences • IRI France • Kantar WorldPanel • Nielsen France • Sémiosine • Sorgem Advance

Fast-moving consumer goods marketing:

• Amazon • Danone • E. Leclerc • Ferrero • Givaudan Consumer Products • GSK Santé Grand Public • Henkel •McDonald’s • Nestlé • Pizza Hut • Reckitt Benckiser • Ubisoft • United Biscuits • PepsiCo

Packaging, advertising and media agencies:

• G+B Collectif de Design de Marque• Lex Publishing • Makheia Affinity • Ogilvy & Mather • Paramount Pictures • Wunderman

Consulting firms:

• Décision’elle • Flexter •IMPP • Sparkling Way • Stratégies créatives • Studyline

Professional thesis

The professional thesis is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc.

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A professional thesis: submission of a written document and an oral defence before a jury made up of 2 tutors and the programme directors

At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of Marketing Manager degree is awarded to the participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

The part-time format allows you to remain at your company and promotes your entry and development in the professional world.

2019 key figures

Sources: 2019 young graduate employment survey

Targeted professions

• Product/Brand Manager
• Digital Product Manager
• Innovation Project Manager
• Marketing Researcher/Consumer Insight Manager
• Consultant/Marketing Analyst
• Data Analyst/Digital Web Analyst
• CRM Project Manager/Customer Experience Manager
• Category Manager/ Trade Marketing or Merchandising Manager
• Operational Marketing/Digital Marketing Manager

Our students positioned in companies

100% of students from the class of 2021 have professionalisation contracts.

They have positions at the following companies:

BEAUTE PRESTIGE INTERNATIONAL – BLEDINA – CANDIA – CARREFOUR – CHANEL – DANONE – DR OETKER – JACQUET BROSSARD – KIMBERLY CLARK – LABEYRIE FINE FOODS – LIDL – L’OREAL – LOUIS VUITTON – MAPA SPONTEX – MC DONALD’S – NESTLE – OMEGA PHARMA – ORANGE – ROCHER – SAVENCIA – SEPHORA – SYMRISE – TF1 – UPSA – VOLVO – WARNER BROS…

Results indicators

2019-2020 data

Three minutes to apply to Advanced Master (AM) Marketing Research & Decision Making programme – advice from Coline Berthier, Recruitment and Class Manager

Eligibility

This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.

This programme is accessible to people with disability.

Apply

1^st step: Application

You need to fill out the application online.

You must include the required documents:

• CV
• Two letters of recommendation
• Marks from your last two academic years
• Level of English*

*If the applicant does not have results from an English exam, the recruitment manager can have the applicant take an online test. 

The selection jury will decide on an applicant’s admissibility after reviewing their application.

The applications must be finalised no later than ten days before the date of the interview.

 

2^nd stage: Admission tests

Applicants deemed admissible after review of their applications then have a motivation interview.

Definitive admission is announced to each applicant at the end of these two stages and within seven days following the date of the motivation interview.

Calendar

The motivation interviews are held once or twice a month from January to July according to the calendar.

The interview dates for October 2022 intake will be published in due course.

Application fees: €100