Advanced Master (AM) in Marketing and Data Analytics

Programme objectives

The Advanced Masters in Marketing and Data Analytics sits at the junction between marketing, technology and predictive approaches. This programme is designed to train experts who can integrate data analysis to provide an optimised customer experience.

The programme’s objective is to enable students to:

• Master analytical methods that employ a perspective involving the smart usage of data in order to solve current marketing problems.
• Develop a data-driven culture so they can incorporate a customer culture into the company.
• Master data extraction and analysis through the use of the right tools (SQL, PYTHON, R).
• Guide, measure, adjust offers and customer relations (Decision optimisation through data visualisation).
• Define the KPIs and manage the marketing budget.

Skill sets

The Advanced Masters in Marketing and Data Analytics is intended for students and professionally active managers who want to undertake additional training and specialise in all the professions associated with marketing and data analysis. Its part-time schedule is compatible with professional activity.

This programme enables students to:

• Establish a customer-centric marketing strategy
• Develop the customer culture in the company
• Contribute to developing the customer offer
• Manage customer relations
• Manage financial and human resources specifically used for customer relations

This programme is accessible via the « VAE » (awarding a qualification based on relevant professional experience).

Programme highlights

CROSS-FUNCTIONAL BUSINESS CASE

At the end of the programme, students will work on a multi-day business case. The objective of this project is to respond to a marketing problem while using all of the skills acquired in the programme (from data recovery to marketing recommendations).

Over the previous three years, we have collaborated with Converteo, Numberly and, most recently, Dentsu.

 

ULTRA-CONNECTED COMPANY TOURS

The PwC Delta Room combines cutting-edge technology and design and promotes collaborative work through intuitive technology. The students used the Delta Room during a business game focused on the importance of data and the securing of company information systems.

The IBM Client Center Paris offers the experience of innovative solutions in digital transformation projects through data management. In the past, students attended the conference “The learning company: intelligent, collective, enhanced” derived from a study conducted with EBG (Electronic Business Group), the main French think tank on digital innovation for the past twenty years.

Professional thesis

The professional thesis is a project whose purpose is to identify an issue important to companies and respond to it by using a conceptual approach and empirical research. This project must lead to practical recommendations for companies. Its additional purpose is to help students acquire technical expertise while also developing important soft skills for the job market: critical thinking, complex problem resolution, etc.

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A professional thesis: submission of a written document and an oral defence before a jury made up of 2 tutors and the programme directors

At the end of the programme and after a validation of the ongoing assessment and professional thesis, the Level-7 RNCP of Customer Relationship Manager degree is awarded to the participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

The part-time format allows you to remain at your company and promotes your entry and development in the professional world.

2019 key figures

Sources: 2019 young graduate employment survey

Targeted professions

• Business Analyst
• Data & web analyst
• Data/BI Analyst
• Data Analyst
• CRM Project Manager
• Marketing Project Manager and Data Analyst
• Web Analyst
• Data Manager
• Traffic manager
• Data Visualisation and Decision-Making Aid Manager for Revenue Management et Pricing
• Data Architect
• Market Data Officer
• Product Data Analyst

Our students positioned in companies

97% of students from the class of 2021 have professionalisation contracts.

They have positions at the following companies: ADREA MUTUELLE – ALLIANZ – B BRAUN – BNP PARIBAS CARDIF – BOSCH – CANAL+ – CFAO SFCE – CHANEL – COCA-COLA – CHOOSEPARISREGION – DECATHLON – DEEPKI – DEEZER – EMOVA GROUP – ENGIE – ESSILOR FRANCE – FINDUS – FNAC DARTY – GAMIN TOUT TERRAIN – GENERALI – GUERBET – GROUPAMA – GROUPE L’OCCITANE – GROUPE LA POSTE – INTERSPORT – INVADERS CORP – IPROSPECT – LE FIGARO – L’OREAL – LVMH – MC DONALD’S – MAISONS DU MONDE – MEDIAMETRIE – MELTONE ADVISORY – NESTLE – ONEPOINT – PMU – SEPHORA- SCHNEIDER ELECTRIC – SELOGER.COM – SPIT – TX-CONSULTING – CHEIL SAMSUNG – SAINT-GOBAIN – SANOFI – SNCF VOYAGEURS – STARDUST MEDIA & COMMUNICATION – SUEZ – REXEL – TETRA PAK – EUROPEAN PARTNERS – VYV – ONE POINT – SAGEMCOM BROADBAND – VEEPEE – VIA MICHELIN – WAVESTONE – WEEDEV-HIPTO

Results indicators

2019-2020 data

Three minutes to apply to Advanced Masters (AM) in Marketing & Data Analytics programme – advice from Coline Berthier, Recruitment and Class Manager

Eligibility

This programme is intended for young graduates who want to develop a specialisation or earn a double skill and professionals who want to complement their skills.

This programme is accessible to people with disability.

Apply

1^st step: Application

You need to fill out the application online.

You must include the required documents:

• CV
• Two letters of recommendation
• Marks from your last two academic years
• Level of English*

*If the applicant does not have results from an English exam, the recruitment manager can have the applicant take an online test. 

The selection jury will decide on an applicant’s admissibility after reviewing their application.

The applications must be finalised no later than ten days before the date of the interview.

 

2^nd stage: Admission tests

Applicants deemed admissible after review of their applications then have a motivation interview.

Definitive admission is announced to each applicant at the end of these two stages and within seven days following the date of the motivation interview.

Calendar

The motivation interviews are held once or twice a month from January to July according to the calendar below.

The interview dates for October 2022 intake will be published in due course.

Application fees: €100