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Executive luxury management certificate

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INVESTING IN ONESELF ALWAYS PAYS OFF

Mastering high-end market strategies

The Luxury Management in a Globalised World Certificate addresses current topics of strategic importance in the luxury industry. The overall programme architecture and content aim to equip participants with the knowledge and skills required to successfully operate luxury brands in a global context. They will gain a holistic perspective on what luxury management requires in today’s challenging environment.

Topics covered in the certificate are designed to deliver insightful and fresh overviews of the luxury landscape. The first five modules will help participants gain an analytical vision of luxury in various domains, with the focus being on luxury retail and services. The last module is a stand-alone module which goal is to provide an in-depth understanding of a specific sector, the perfumes and cosmetics world.

Four reasons to join the programme

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Learn in-demand skills for the evolving luxury market

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Connect with like-minded individuals in the luxury industry 

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Gain a comprehensive understanding of luxury management

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A programme taught by top experts from leading business school NEOMA x ESA

PROGRAMME LEADERSHIP

Jacopo Bargellini

Jacopo Bargellini, based in Milan, is a strategic business and innovation consultant and lecturer in Luxury Marketing, Brand Management, and Innovation in Italy and France. A freelance journalist and author, he speaks Italian, French, English, and conducts seminars and conferences worldwide.

Dilip Subramanian

Dilip Subramanian, Associate Professor at NEOMA and Director of the MSc International Luxury Programme, teaches HR management, luxury strategy, leadership service sector and the sharing economy. His publications on service sector work and digitisation are published in leading international academic journals.

Karim Bouhajeb

Karim Bouhajeb teaches Online Marketing Strategies and Social Media Management for luxury brands. With nearly three decades of expertise in strategic, operational, and digital marketing, he has worked with leading international brands in fashion, FMCG, and luxury industries.

Julia Pueschel

Julia Pueschel, Assistant Professor of Luxury Marketing and Program Director of MSc Luxury Marketing at NEOMA Business School, teaches marketing strategy, consumer behaviour, collection design, and research methods. Her work on luxury consumers’ motivations and cultural influences has been published in top French and international journals.

Olivier Delbard

Olivier Delbard, Professor in the Sustainability Department at ESCP, co-directs the MSc in International Sustainability Management and directs the MBA Programme at ESA. He teaches CSR, sustainable innovation, and responsible leadership. With a PhD from the University of Paris IV Sorbonne, he’s specialised in sustainable development and multi-stakeholder governance. He is also an author, consultant, and coach.

NEOMA x ESA partnership

NEOMA Business School and ESA Business School forge the future of Luxury Management

The Executive Luxury Management Certificate at ESA Business School takes a bold step forward through a groundbreaking partnership with NEOMA Business School. This visionary collaboration unites NEOMA’s global perspective in luxury marketing with ESA’s established expertise in the Middle Eastern luxury market.

This fusion creates an unparalleled programme. You’ll gain insights from world-class faculty, delve into the complexities of the global luxury landscape, and explore the future of this dynamic industry.

This isn’t just a certificate; it’s your passport to a successful career in the ever-evolving world of luxury. Enroll today and join the next generation of leaders.

NEOMA Business School is Qualiopi certified for the following categories of actions:

  • Training activities
  • Apprenticeship training
  • Actions enabling the validation of acquired experience (VAE)

Curriculum

The programme is designed for professionals who want to work in the luxury industry. It covers important topics such as brand management, digital presence, sustainability, strategic management, and luxury consumers. Participants will gain a holistic understanding of the luxury market and learn how to manage luxury brands in today’s challenging environment.

MODULE 1: LUXURY BRAND MANAGEMENT – 2 days

Day 1: Understanding luxury markets and insights on consumer behaviour
Day 2: Understanding the characteristics of the luxury goods industry and the distinctive nature of luxury brand management

This module covers the different categories of luxury products and services, the specificities per country, the main actors (groups and independents) and the different tribes of consumers. It concludes with an overview of the key trends currently reshaping luxury.

MODULE 2: DIGITAL MARKETING STRATEGIES FOR LUXURY BRANDS – 2 days

Day 1: Understanding the role of digital marketing tool and new sales channels for the luxury industry
Day 2: Understanding the influence of new technologies of tomorrow and their application to the luxury sector

Digital marketing strategies for luxury brands: Participants learn to integrate digital channels into luxury brand strategies, understand new consumer behaviors, and leverage digital marketing for traffic acquisition. The module also explores e-commerce, m-commerce, s-commerce, and emerging technologies in luxury.

MODULE 3: SUSTAINABILITY IN LUXURY MANAGEMENT

Day 1: Understanding the key sustainability challenges in the luxury industry
Day 2: Beyond compliance, sustainability as a source of innovation and a business opportunity

This module addresses how luxury brands can align with sustainability challenges and transform them into opportunities. It covers environmental, social, and ethical issues, stakeholder expectations, and strategies for sustainable luxury, supported by case studies and practical examples.

MODULE 4: STRATEGIC LUXURY MANAGEMENT

Day 1: Understanding firm organisational structures, strategic environments and resource capabilities
Day 2: Understanding the transformation of luxury from family business to ‘big business’

Participants will understand the role of strategy in luxury industry decision-making. The course examines business models, strategic applications by key luxury players, and provides tools to navigate rapidly changing business environments.

MODULE 5: LUXURY CONSUMERS

Day 1: Understand consumer behaviour to manage and sustain luxury brands
Day 2: How did the luxury consumer change in the last decade and what caused these changes. We will analyse the economic and societal changes and their influences on luxury consumers

The role of the consumer has become central for the success of luxury brands. This module focuses on the evolving role of luxury consumers, analysing different consumer types and how they influence and transform the luxury market through digital practices and global mobility.

Evaluation methods

At the end of the programme, participants will be asked to complete a group business project and to submit an individual assignment.

How to apply?

For more information on how to apply for the Executive Luxury Management Certificate, please contact our recruitment team.

Sara Kara / Programme Manager / kara.s@esa.edu.lb / T +961 1 373 373 ext.1154 – F +961 1 373 374

For more information, contact our international team:

Sara KARA

Programme Manager - ESA

+961 1 373 374

Practical information

  • Format:

    100% in person

  • Duration:

    10 days over 5 months

  • Tuition fees:

    €4215

  • Campus:

    Beyrouth - Lebanon, ESA Business School, Riyad - Saudi Arabia

  • Teaching language:

    English

  • Course start date:

    New session every year

  • Entry level:

    Accessible to candidates holding a two-year bachelor's degree and minimum 3 years professional experience.

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Practical information

  • Practical information
    • Format:

      100% in person

    • Duration:

      10 days over 5 months

    • Tuition fees:

      0€

    • Campus:

      Beyrouth - Lebanon, ESA Business School, Riyad - Saudi Arabia

    • Teaching language:

      English

    • Course start date:

      July 2024

    • Entry level:

      Accessible to candidates holding a two-year bachelor's degree and minimum 3 years professional experience.