ECAL

Curriculum

A 440-hour course on our Rouen campus which strengthens your initial bac + 2 training, with the objective of providing you with the skills and benchmarks necessary for your future professional or further study.

In a distribution and trade sector facing profound changes in terms of consumer expectations, consumption patterns and sales channels, the course is structured around 3 themes:

1. New trends in distribution and new technologies at the service of customer relations:

• E-commerce Technology applied to the back office
• Communication and digital
• Consumer studies applied to distribution

2. Strength of entrepreneurship, strategic thinking in the service of creativity and innovation:

• Business strategy
• Strategic marketing
• Seminar on innovation and new store and service concepts
• Business takeover and project management

3. Solid management bases and managerial skills:

• Management control
• Social legislation
• Management IT, Excel, B.O, …
• English
• Personal development and career objective

Skill sets

ECAL is based on 3 skill fields will allow you to develop a global management vision and an expansive retail culture:

• Field 1: Manage and oversee your team in mass retail functions
• Field 2: Apply the company’s sales strategy in your store or in a support role
• Field 3: Manager and evaluate the economic and financial results of your department, store or unit

NEOMA offer the possibility of selecting only one skill field out of the 3 skill fields to develop an expertise and obtain certification.

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted,
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of 60 ECTS credits per programme year, the level 6 of Retail Operations Manager is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

Professional experience

Gain work experience with ECAL

The key benefit of this programme is the opportunity to immerse yourself in the business world throughout the course. Thanks to this constant exposure during your studies, you are ready to make a speedy transition to the world of work once you have your degree under your belt!

Internships

You integrate the ECAL bachelor while financing it as part of an apprenticeship contract, and you complete your apprenticeship training (3 weeks in a company / 1 week at the school). Without the apprenticeship, you can join the 3rd year in parallel admission with the initial students of the ECAL program and complete a 4-month end-of-study internship.

“The Company takeover and project management” module

This module involves simulating the strategic repositioning of a business. You carry out an analysis and make recommendations for growth areas to guarantee the company’s viability and growth.

Company visits

These tours allow you to discover the operational and sales techniques adopted by different companies (including purchasing centres, logistics facilities, wholesale markets and manufacturing and processing companies) and learn about the unique features of each type of retail store (department stores, supermarkets and hypermarkets, large specialised stores and convenience stores).

The pedagogical innovation module

You will discover the creators of innovative projects, in France and in Europe, and study the key phases of their commercial strategy and the innovations put into their network of stores and online commerce.

You are interested in new trends in society that are changing commercial codes such as short-circuit local purchases, the second life of the product, local logistics and the issue of the last mile.

Careers

Some position examples:

• Department manager
• Area Manager
• Assistant store manager
• Director of a drive
• Junior buyer
• Specialized sales executive, in charge of supplier / distributor relations
• Private label product manager
• Junior Category Manager
• Coordinator of a store network
• Head of brand development

The network of partner companies

ECAL graduates work in companies such as:

Alinéa, Andros, Auchan, Brico Dépôt, But, Casino, Castorama, Centers E.Leclerc, Conforama, Cultura, Décathlon, Galeries Lafayette, Grand Frais, Groupe Carrefour, Kiabi, Leroy Merlin, Les Mousquetaires, Lidl, Metro, Monoprix, Printemps , Promocash, Sephora, Simply Market, Stockomani, Système U, Toys’R’Us, Truffaut …

Results indicators

2019-2020 data

Admission requirements

Two/three-year higher education degree plus 6 months’ experience in the retail sector

Applications

Complete the application form available online at http://apply.neoma-bs.fr

If you are shortlisted, you will be invited to an admission session.

One session is held each month.

Application fee: € 80

Applications are reviewed in the current context. If your application is selected (degree eligibility, school report evaluation, etc.), you will be invited for a motivation interview on Skype (given the current situation regarding COVID-19). An official response will be sent to you within 10 days.