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Optimize the visibility and performance of your business
The challenge of the NEOMA Business School and Jedha Executive Digital & Data Marketing Certificate is to provide participants with the practical knowledge to design a digital marketing strategy for any company by the end of their training.
Building a successful digital marketing plan is crucial to the success of a business. To achieve this, it is important to gain experience in the field.
With this course, participants will learn how to build a customer-centric user experience through Design Thinking. They will also define an acquisition and retention strategy and make decisions based on the data.
Five reasons to join the programme
Stakeholders
The training is led by Laurent Gourion, a former senior consultant in digital marketing. He has more than ten years of experience in digital marketing agencies, consulting and advertising firms. He has advised major groups such as Crédit Agricole, Covéa and Cofidis on their digital marketing strategy. With his expertise, he has been teaching at business schools for ten years with a structured and immersive approach.
Training facilitator
“Acquire practical knowledge that can be directly applied to your projects and challenges after your training.”
NEOMA x JEDHA
NEOMA Business School and JEDHA, a school dedicated to the Data and Tech professions and #1 data bootcamp in Europe, have joined forces to create three Data certificates: Data Management, Digital Marketing & Data, Data Cyber Risk Management.
Vision, best practices and real cases: you will be equipped with the keys to master data issues with the aim of managing and growing your organization securely. Enjoy an optimal training experience thanks to two excellent courses on the major issues related to Data and Management.
Performance indicators
* Source : Course Evaluations 2022-2023
NEOMA Business School is Qualiopi certified under the following action categories:
- Training actions
- Apprenticeship training actions
- Actions allowing the validation of acquired experience
Curriculum
This certificate is designed for all professionals working in the field of marketing.
The duration and format of the course have been optimised to fit in with participants’ professional schedule: 5 days, of which 2 days are in-person in the classroom. Group work is planned throughout the course.
Build a customer-centric UX
Learn to construct the ultimate customer experience by following the Design Thinking methodology: conduct a user study, define your target audience, their user journey, prototype and test your customer experience.
Set leveraged acquisition strategies (SEO/SEA/SMA)
Understand how the three most important media levers work and how to strategise around them: search engine optimisation, sponsored links and social networks. Audit the SEO of a website and set up a campaign on Facebook Ads.
Establish a customer loyalty creation strategy
Understand how to build customer loyalty via emailing. Build customer flows and an emailing package.
Develop a performance measurement strategy and make data-driven decisions
Learn how to set up the metrics to understand your users’ behaviour. Practice analysing data to make data-driven decisions.
Define a digital marketing strategy
Take a step back and learn how to define a digital marketing strategy to grow a business.
Please note: The Digital Marketing & Data Certificate is included within the General Management Programme (GMP).
The GMP is a 10-month course (3 days a month) consisting of five skill blocks focused on positive leadership, innovation culture and managerial best practice. By joining the GMP, you can complete your Digital Marketing & Data Certificate to obtain the RNCP Level 6 qualification “Business Unit Management and Development Manager”.
Evaluation methods
Participants are assessed in the following ways:
Group work (80% of the assessment)
Participants will have to put together a proposal for the marketing strategy of an existing brand. They will be assessed by the other groups and the course instructor. These marks will be averaged to form your assessment.
Individual work (20% of the assessment)
Participants will answer a multiple-choice test at the end of each training session to confirm mastery of the principal theoretical concepts.
At the end of the course and after validation of the assessment, participants will be awarded the certificate for block n° 2 “Business unit management and development manager” of the RNCP title N°34634 of level 6.
How to apply?
For more information on how to apply for the Executive Digital & Data Marketing Certificate, please contact our recruitment team.
Whether they are working, changing careers or looking for work, participants may finance all or part of the Digital Marketing & Data certificate (already registered in the RNCP Répertoire national des certifications professionnelles) through the CPF. The CPF may be supplemented by the employer and/or Pôle Emploi if you are a job seeker. For more information, visit moncompteformation.gouv.fr/espace-prive.
Latest news
For more information, contact our international team:
Ivana TEIXEIRA
Christelle RICCOBENE
Stéphane DUBREUILLE, PHD, CFA