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Executive MSc Business Development & Clients Grands Comptes

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Becoming an expert is a game-changer

Ranking

1 st rank

2023 ranking of Best Masters, MS & MBA - Sales, Commercial Negotiation & Business Development category

37 th rank

Financial Time Executive Education "Open enrolment" worldwide ranking in 2024

Ranking

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Become an expert in BtoB negotiation and complex business management

Faced with internationalisation, heightened competition and accelerating digital growth, professionals are having to rethink their business-to-business approaches.

Transform your customers into genuine partners and build solid, long-term relationships based on trust.

Our ambition is to offer a training programme tailored to professionals who want to develop their sales and management skills in depth and stimulate their appetite for a challenge.

The Executive MSc in Business Development & Clients Grands Comptes will open up new horizons for your career: take your place in a cross-sector role essential to any company, whatever its size or sector of activity.

5 reasons to join the programme

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A programme recognised in its field of specialisation and ranked #1 in France

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A flexible, cross-functional format adapted to professional constraints

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Strengthen your assertiveness and successfully manage complex sales

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Master the best tech sales methods

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Join a network of over 76,000 alumni

Odile LETRILLART

Executive MSc and Specialised Masters BU Director at NEOMA Business School

Boosting your company’s growth and performance – that’s what our programme is all about!

It’s about learning soft skills, building your powers of persuasion and perfecting new techniques and approaches to complex negotiation.”

NEOMA Business School is Qualiopi certified for the following categories of actions:

  • Training activities
  • Apprenticeship training
  • Actions enabling the validation of acquired experience (VAE)

Curriculum

This programme is designed for all professionals wishing to enhance their sales and management skills.

Development strategy

Define a key account sales policy that meets the requirements of sustainable development, incorporating customer segmentation, KPIs, go-to-market and account planning tailored to the specific needs of key accounts.

Drive complex, high-level sales

Convert new markets and generate new business opportunities using adapted digital tools and artificial intelligence in a complex environment.

Negotiate with key account clients

Take part in a Sales Bootcamp and experience a unique opportunity to master negotiation techniques in real-life situations: managing tensions, negotiating internationally and defending margins.

Coordinating cross-functional project and sales teams

Strengthen your leadership skills by developing your emotional and relational competencies, lead innovative projects and intercultural teams, and encourage buy-in and commitment in a world in transition.

Please note: You may choose one of the four skills blocks in the Executive MSc in Business Development & Key Account Clients, to develop your expertise and obtain a certificate.

For companies: 30% of the Executive Master can be customised to meet your sectoral, operational and strategic needs, and can be tailored to your company’s specific requirements.

Contact us for more information

Positions held by participants

  • Business Developer
  • Sales Excellence Manager
  • Social Sales Manager
  • Key Account Manager
  • Sales Lead Manager
  • Business Engineer
  • Technical Sales Engineer
  • High-level Negotiator
  • Entrepreneur & CEO
  • Strategy & Business Development Consultant
  • Director of a Key Accounts division
  • Sales Director

Evaluation methods

You will be assessed in the following ways:

Written and oral assessment:

  • Situational exercises
  • Simulations
  • Role play – Pitch – Negotiation
  • Case studies

How to apply?

For more information about applying for the Executive MSc in Business Development & Clients Grands Comptes, contact our recruitment team.

If you are working, changing careers or looking for work, you may finance all or part of the Executive MSc Business Development & Clients Grands Comptes (already registered with the RNCP Répertoire national des certifications professionnelles) using your Compte personnel de formation (CPF). Your CPF may be supplemented by your employer and/or Pôle Emploi if you are unemployed. For more information: moncompteformation.gouv.fr/espace-prive.

Admissions & Financing

Admissions

Start date

Start in October on the Paris campus.

Degree awarded

RNCP level 7 qualification/ RNCP sheet no. 38135, Key account sales manager (equivalent to a 5-year higher education qualification)

Admission requirements.

  • Accessible to employees or jobseekers holding a three-year Bachelor’s degree and minimum 3 years’ professional experience.
  • By special dispensation: Applicants without a 3-year diploma may be admitted on the basis of a VAP (validation des acquis professionnels).

Admissions process

The admissions process is conducted on a rolling basis throughout the year.
Applicants will be informed of the admissions decision within the two weeks following submission of the online application.

Note: Please prepare your application by sending your CV in advance to Ivana TEIXEIRA via ivana.teixeira@neoma-bs.fr.

Apply

Required documents for the online application:

  • CV
  • Copy of diploma(s)

Tuition fees

€18,500 net of tax

Early Bird Discount: 10% off tuition fees for applications submitted 2 months before the start of the academic year.

Financing is also possible via the Skills Development Plan, the CPF, the CPF de transition and the Contrat de professionnalisation.

We would be delighted to discuss your personal development plans with you, and help you find the right executive education programme for you.

Sales Bootcamp: an in-depth, immersive experience designed to hone your negotiation skills.

This one-week (Monday to Friday) in-person module immerses you in realistic scenarios, focusing on advanced negotiation techniques adapted to the complex environments of large companies.  

Topics covered:

  1. Strengthen your negotiation skills by preparing to “hit the ground running”.
  2. International negotiation and geopolitical challenges with our partner IRIS.
  3. Conducting mediation and managing tensions.
  4. Defending your margins.

To learn more about the five stages of the five-day course, click here or contact our recruitement team: ivana.teixeira@neoma-bs.fr.  

For more information, contact our international team:

Ivana TEIXEIRA

Practical information

  • Format:

    Full time

  • Duration:

    12 months - 425 hours

  • Tuition fees:

    €18,500 net of tax, this programme is eligible for the Compte Personnel de Formation (CPF - personal training account).
    Early Bird Discount: 10% off tuition fees for applications submitted 2 months before the start of the academic year.

  • Campus:

    Paris, Remote

  • Teaching language:

    French

  • Course start date:

    October 2025

  • Entry level:

    Accessible to candidates holding a three-year Bachelor’s degree and minimum 3 years’ professional experience.
    By special dispensation: Applicants without a 3-year degree may be admitted on the basis of a VAP (validation des acquis professionnels).

    Are you currently employed or in the process of a career transition? Contact us

  • Degree awarded:

    RNCP level 7 qualification/ RNCP sheet no. 38135, Key account sales manager (equivalent to a 5-year higher education qualification)
    Registration date: 18/10/2023 - NEOMA

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Ranking

1 st rank

2023 ranking of Best Masters, MS & MBA - Sales, Commercial Negotiation & Business Development category

37 th rank

Financial Time Executive Education "Open enrolment" worldwide ranking in 2024

close-icon

Practical information

  • Practical information
    • Format:

      Full time

    • Duration:

      12 months - 425 hours

    • Tuition fees:

      0€

    • Campus:

      Paris, Remote

    • Teaching language:

      French

    • Course start date:

      October 2025

    • Entry level:

      Accessible to candidates holding a three-year Bachelor’s degree and minimum 3 years’ professional experience.
      By special dispensation: Applicants without a 3-year degree may be admitted on the basis of a VAP (validation des acquis professionnels).

      Are you currently employed or in the process of a career transition? Contact us

    • Degree awarded:

      RNCP level 7 qualification/ RNCP sheet no. 38135, Key account sales manager (equivalent to a 5-year higher education qualification)
      Registration date: 18/10/2023 - NEOMA