MSc Business Analytics

Programme objectives

MSc Business Analytics prepares students for positions using data-driven and evidence-based decision making. Taught by experienced professionals and an internationally recognised faculty, students will learn how to apply the latest academic thinking and analytical and computing tools to help make business decisions.

The curriculum is organised in intensive weekly modules. Mornings are spent on theory, while afternoons are devoted to workshops and practice.

During the course, students will acquire the following skills:

• A strategic understanding of business analytics and a refined awareness for the relationships between this discipline and other areas of business to make holistic judgments when analysing business situations.
• Critical thinking skills, the acumen to make the intellectual connection between quantitative and qualitative tools and context to properly and effectively solve problems, make decisions, and develop new and innovative business opportunities in order to strategically navigate the complex demands of the current, dynamic business environments.
• Effective communication skills using business specific terminology in written and verbal form and the know-how to facilitate information flow in a variety of organisational, social, and intercultural contexts.
• Interpersonal and leadership skills, a key to becoming highly effective business managers and leaders, as well as greater self-awareness, curiosity, visionary and strategic thinking, teamwork, reflection and knowledge transfer skills.
• Ethical reasoning skills, understanding of social, civic, and professional responsibilities and the desire to add value to society.

Skills sets

The programme MSc Business Analytics, awarding an advanced higher-education degree in international management (DESSMI) provides the skills to:

• Perform a functional analysis and implement an action plan that incorporates digital, sustainable and international components
• Conduct a scientific study and issue a recommendation
• Develop ethical leadership abilities to strengthen one’s manager posture

The skills blocks of the certification may not be acquired separately. The proposed curriculum covers all skills blocks.

Programme highlights

Certification

The programme prepares students for the following certification:

• Certification in Business Data Analytics (IIBA®- CBDA) from the International Institute of Business Analysis. Earning this certification informs employers that the student is competent to perform business analysis on analytics initiatives. The certification helps identify skilled business data analytics professionals to organisations seeking these in-demand skills.

Partnerships

Students will have the opportunity to work with industry and business professionals in various ways, such as through group consulting projects, dissertations, guest lectures and career exploration treks.

Double Degree*

A new partnership with Elon University in North Carolina. Students will have the opportunity to apply for a double degree for the MSc Business Analytics. This is a great opportunity for them to increase their cross-cultural competency and understanding of global business through a program shared between France and the United States! *Places for this double degree are limited

Adapted programme for high-level athletes and artists

High-level athletes and artists may benefit from an adapted programme in order to pursue both their studies and their passion.

Discover the 2-year MSc option, the extended course that makes a Master’s degree accessible to students holding a 3-year bachelor’s degree!

Students holding a 3-year bachelor’s degree may pursue this Master of Science in two years by joining our 12-month International Pre-Master programme. To find out more about the programme and its advantages, click on the link below.

2-Year MSc Option

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme and after a validation of ECTS credits per programme year, the level-7 DESSMI MSc Business Analytics is awarded to participants.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

• • Percentage of students sitting final examinations*: 100%
  • Graduation rate*: 100%

Source : ^*2022-2023 Jury

The MSc Business Analytics creates thoughtful, skilled managers and analysts who transform data into usable, value-adding business decisions.

Opportunities for business analysts have dramatically increased as major organisations have adopted data-driven and technology-focused strategies. Students will graduate with the skills businesses need to leverage, manage, and develop data-driven solutions. Students will be ideal candidates for positions as in-house experts, managers or independent consultants.

Targeted professions

A few of the possible jobs that students can aim for:

• Analyst, Sales & Delivery Analytics
• Business Analytics Specialist
• Big Data Analytics Specialist
• Business Analyst Manager or Consultant
• Data Manager
• Data Visualisation Consultant
• Management Analyst/Consultant
• Market Research Analyst
• Marketing/Financial Data Analyst
• Operation Data Analyst
• Product Analytics & Sales
• Project Manager
• Social Data Analyst

Lines of business

As business analytics specialists, graduates can work in any industry. They can specialise in a particular industry such as banking or energy or they may also work in a specific area of B2B marketing or supply chain management. For example, graduates can find career opportunities in:

• Specialist business analysis firms
• Consulting and professional services companies
• Public sector organisations
• Technology companies
• Research firms
• Larger organisations with in-house analysts

Some employers and sectors with a strong need for business analytics profile graduates:

• Consulting companies: Accenture, Deloitte, Publicis Groupe, Ernst & Young, KPMG
• Financial institutions: BNP Paribas, Crédit Agricole, Société Générale, HSBC
• Technology companies: Google, Amazon, Salesforce
• Retail companies: Fnac, Carrefour

Professional experience

This experience can take the form of an internship (4-6 months), a job, or the creation of a start-up company in France or abroad.

Performance indicators

Admissions Requirements

1-year course:

• Completion of a 4-year Bachelor’s degree (in business, economics, sciences, etc.) or a 3-year Bachelor’s degree with a minimum of 1 year of professional experience
• Proof of English language proficiency is required during the application process (TOEIC, IELTS, TOEFL iBT, Cambridge, Duolingo)*

2-year MSc option:

• Completion of a 3-year Bachelor’s degree (Open to all backgrounds)

Proof of English language proficiency is required during the application process (TOEIC, TOEFL ibt, IELTS, Cambridge and Duolingo).*

*Contact us to learn more about the scores required for each test. 

Double degree option

Applications for our Double Degree with Elon University in the USA must be submitted by the end of January at the latest.
Places for this double degree are limited.

Admissions process

• Complete the online application: apply.neoma-bs.fr
• Provide scanned copies of all original documents in English or French (CV, motivation letter, transcripts, etc.)
• Candidates who meet the admissions requirements will be asked to complete a deferred interview
• Admissions results are sent by email within two weeks of the interview.

Application fee: €100

Admissions calendar

Applications are accepted on a rolling basis, from September 2023 with a final deadline for submissions in mid-July 2024. Applicants will be informed of the admission jury’s decision two weeks following the interview.

However, given the limited number of places, candidates are advised to apply as early as possible.

Additional recommendations

The MSc Business Analytics welcomes students from a wide range of degrees including economics, business, engineering, psychology, geography, sociology, and politics who are willing and able to take up complex challenges.

Candidates should be able to communicate with confidence in English, participate in group work, demonstrate initiative, strong interpersonal skills, enjoy meeting people and having new experiences.

2-Year MSc Option

Discover the 2-year MSc option, the extended course that makes a Master of Science accessible to students holding a 3-year bachelor’s degree!

Delivered on the Rouen campus, this programme serves as a gateway to a Master of Science for students with a three-year higher education qualification (French Licence or Bachelor’s degree). The programme is also open to students with academic backgrounds in non-business-related fields. This first year of study in the International Pre-Master provides an overview of the core areas of business studies and culminates with the selected Master of Science in the second year. Please indicate your preferred Master of Science programme when preparing your application.

Layout of the programme

This course was designed to…

• Open access to MSc degrees for profiles missing qualifications for direct entry
• Guarantee success at the MSc level by laying strong foundations during the Pre-Master year
• Diversify career orientation by switching to a new field of specialisation
• Overview the main areas of knowledge included in an undergraduate business degree

Evaluation procedures

The programme is recognised through a dual validation:

• Ongoing assessment: evaluations conducted throughout the length of the programme in the form of individual or collective reports to be submitted
• A final evaluation: performed at the end of the course, it can be done under different forms – it is, for the most part, individual

At the end of the programme, the programme participants have to validate 60 ECTS credits.

If some modules were not validated and thus no credits were earned, the programme participant can redo the evaluation during a period set up for this purpose.

Professional experience

The two-year programme includes two mandatory professional experience, one at the end of the International Pre-Master year (min 4 months) and one at the end of the MSc year (min 6 months). Professional experiences can take place in France or abroad, subject to approval by the programme director and based on the relevance to the MSc programme and course content.

5 good reasons to join the programme

Prepare your entrance to a prestigious MSc by consolidating and sharpening your knowledge of business and management, in an intensive, one-year International Pre-Master programme.